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In Insurance & Regulated Industries, Social Networks Provide Great Opportunity in 2013
The title of this article is surely confusing to many in the financial services industry that have to date been quite weary of taking the plunge into social media. Although some large companies like Aviva, TD and State Farm, have taken their chances...
Empowering Non-Profits to Drive Positive Change via Social Media
Charities stand to gain significant advantage in community outreach and fundraising when they involve themselves in Social Media marketing strategies. According to the second annual Social Charity Index by Visceral Business, the top 100 charities in...
Freedom of Tweet: Olympics, Brands, Athletes and Raving Fans
I caught a look at the Olympic Social Media Policy recently, and it brought to mind many things. Most prominently was that the document was extremely restrictive. The set up for this upcoming Olympics is that it will be highly interactive, with...
Discovering The Hidden Value of Location Based Apps for Business #Custserv
There’s a misconception in the business world on the potential of Location Based Marketing. Many companies focus on the “How do we use this to attract customers”. However there is a flip side to the story, one many people in business just aren’t...
What Do You Really Want? Get Smart with Social Media Contests
“Need more followers? Hey, why not have a contest!” More and more, one of the strategies suggested in gaining readership, fans or followers are contests. You hear about this, think its a great idea, decide what you are going to give away, and you’re...
In Social Media, It’s the “Nice Guys” Who Win | Accountability |Customer Service | Leadership #custserv
Who hasn’t heard the saying “Nice guys finish last”? For the most part, every “nice guy” (and gal) out there has probably thought it at one point or other in the business world as some strange turn of events led them to finish last, and at the root...
Why Social Media is Not “Just for Major Brands” – It’s For You
In my post “If You Don’t ‘Get’ Social Read This” I compared your online presence to a store, if you just have a web page up with a form that allows you to sell your product, it’s like having a store with no one in it to serve your customers. If you...
One Minute in Exceptional Service Customer Service Experience
An example of outstanding customer service attitude, from somewhere I did not expect. It all started at a red light.We spend a lot of time training customer service people how to deal with conflict, how to respond in difficult situations. We talk a...
Learning the Art of You: The Marriage Between Your Online Persona and Your Personal Views
How far are you willing to go?This post touches upon another area of concern that people mull over when trying to figure out how to “be” in the online world. Continuing on my series based on the common misconceptions keeping people from engaging...
If You Don’t Get Social – Read This | #socialmedia #marketing #in
This is part of my series “I Don’t Get Social” inspired by some conversations I had at an industry event, where it became really evident to me, people really don’t get Social. It’s become far more complicated than it really is. Perspectives...
