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WhatsApp's Blog Tells the Story of Billion Dollar Focus [SLIDESHARE]

You needn't look further than WhatsApp's own blog to understand the story of how the world's most popular smartphone messaging app came to be. The trick is to dig beyond the surface of this five-year-old company to grasp its...

Posted February 21, 2014    

A Hipper, Social Four Seasons Hotel Drives High Return Rate [CASE STUDY]

(Four Seasons, Chicago - Social Media Influencers | by Beauchaine Photography) The Quest for YouthI don't know about you, but when I think of The Four Seasons brand, I think oppulent, but overly conservative. Certainly not youthful, hip or...

Posted December 21, 2013    

Study: Pinterest Makes the Holiday Season Less Stressful [INFOGRAPHIC]

According to a study released by market research company Lab42, 92 percent of Pinterest users said the social network makes the holidays less stressful. In fact, 27 percent saying that the pin-board style website makes the...

Posted December 6, 2013    

Fanzy's 4 Fan Engagement Mistakes to Avoid

 I led a conference panel on "Fan Tools" at the Inbound Marketing Summit in San Francisco this summer. On my team of social media marketing experts was Adam Wright of Fanzy. Fanzy works with organizations to reward top...

Posted September 9, 2013    

Woobox's Advice for B2B Facebook Success: Don't Take Yourself Too Seriously

I was speaking to George DeCarlo, Founder & CEO, Woobox after his company's recent launch of Instagram video promotions and took the moment to ask him something I'll long sought his opinion about: "Does Facebook work for B2Bs?"There...

Posted July 26, 2013    

Video is Essential to Great Content Marketing: Interview with Pulse Network [VIDEO]

When it comes to content marketing, video is vital. Your customers and potential customers are watching and sharing more video than ever. The recent Vineapp and Instagram video battle demonstrates technology is making it easier to both produce and...

Posted June 28, 2013    

Does Email at Work Create Resentment? [INFOGRAPHIC]

Of all the communication methods in the workplace, 43 percent say email is the one most likely to create resentment between senders and receivers —this according to a new survey from CPP, “The People Development People,” and publishers of...

Posted June 20, 2013    

Google Glass: Creepy or Cool? [VIDEO]

Follow @SocialMktgFellaIf you were a developer fortunate enough to have won entrance to the exclusive Google I/O conference in San Francisco last week, you might have also been one of the first to play around with Google Glass prototypes....

Posted May 26, 2013    

Survey Reveals Having Facebook Fans Tops SMB Wish List [INFOGRAPHIC]

Follow @SocialMktgFella// When Staples asked business owners to select one marketing wish, Facebook prevailed.The office and stationary supply giant recently surveyed 500 assorted businesses in an online poll, asking: "If you were given one wish to...

Posted May 16, 2013    

Coming to a Neighborhood Near You: Social Networking in Real Life

A funny thing happened when we got our first smartphone and data plan only to embark on an entirely new digital relationship. And some of us forgot, even just a bit, about real life. Social Networking in Real LifeIf 2012 was the year social...

Posted May 2, 2013    

5 Key Questions to Calculating Lifetime Social Value (from #SMWA)

This was my second year at last week's Social Media and Web Analytics (SMWA) Summit in San Francisco. Hosted by the UK's Innovation Enterprise Group, an organization built around an entire curriculum of industry knowledge events, the...

Posted April 29, 2013    

How I Use Twitter, Six Years Later with Jeremiah Owyang

  I was Tweeting with social media analyst Jeremiah Owyang and noticed he provides a profile link to an article about his Twitter habits. This is a great practice, because it properly sets follower expectations on how you communicate.But...

Posted April 25, 2013    

Demystifying the Art of Building Your Twitter Brand

Your Personal BrandRun a search for "building your brand" and every major publication has some staff or contributing author delivering a recent article on the subject. In today's economic environment, jobs, titles, and skills are all evolving....

Posted April 24, 2013    

12 Strange & Unique Social Networks You've Never Heard Of

Follow @SocialMktgFella// Like to knit? You're not alone. Ravelry offers a bustling commuity for yarn and thread crafters. Red Karaoke is the place to join 2 million other passionate amateur singers. Other niche social networks go beyond...

Posted April 19, 2013    

Beyond Marketing: The Organizational Impact of a Social Signal [INFOGRAPHIC]

Real Examples of Social BusinessFollow @SocialMktgFella// Social media in a business context is often considered an exclusive marketing function. Forward-thinking marketing teams have integrated social channels and the latest technologies into their...

Posted April 5, 2013    

4 Things to Try with the New Pinterest Analytics [VIDEO]

In the app developer world we're all still waiting for an announcement about an open Pinterest API. While yesterday's news was no such luck, it was still good news for marketers who can now enjoy Pinterests new analytics.Sure, they're a little late...

Posted March 13, 2013    

When Google's Instant Update Ruins a Perfectly Good #SXSW Outing

SXSW Android StyleDon't be jealous iPhone owners, but when you're part of the not-so-exclusive Android club, you get exclusive perks. Things you just can't do with an iPhone that make our Droid-to-real lives so much easier than your mere mortal ones...

Posted March 11, 2013    

Facebook's Newer News Feed in a Nutshell [Video]

If you're reading this blog you've certainly, by now, heard Facebook made some sort of announcement. And if you really follow this stuff, you may have heard how Google tried to out-do 'em with a strategically timed announcement the day before.So...

Posted March 8, 2013    

Facebook Ads - Men Are Cheaper than Women

According to financial analysts Facebook Q4 revenue (including payments, fees) could reach $1.5 billion. Digital marketing technology company Kenshoo says that just over 20 percent (20.3 percent) of the company’s ad revenue is now...

Posted March 2, 2013    

ChaCha, the Answer to Your Burning Questions

One needn't look further than last month's announcement from LinkedIn to learn the business of Q&A search isn't an easy one. The company pulled the plug on LinkedIn Answers, its Quora-like Q&A service, on Jan. 31.Speaking of which, just...

Posted February 19, 2013    

 
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