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Google Glass: Creepy or Cool? [VIDEO]
Follow @SocialMktgFellaIf you were a developer fortunate enough to have won entrance to the exclusive Google I/O conference in San Francisco last week, you might have also been one of the first to play around with Google Glass prototypes....
Survey Reveals Having Facebook Fans Tops SMB Wish List [INFOGRAPHIC]
Follow @SocialMktgFella// When Staples asked business owners to select one marketing wish, Facebook prevailed.The office and stationary supply giant recently surveyed 500 assorted businesses in an online poll, asking: "If you were given one wish to...
Coming to a Neighborhood Near You: Social Networking in Real Life
A funny thing happened when we got our first smartphone and data plan only to embark on an entirely new digital relationship. And some of us forgot, even just a bit, about real life. Social Networking in Real LifeIf 2012 was the year social...
5 Key Questions to Calculating Lifetime Social Value (from #SMWA)
This was my second year at last week's Social Media and Web Analytics (SMWA) Summit in San Francisco. Hosted by the UK's Innovation Enterprise Group, an organization built around an entire curriculum of industry knowledge events, the...
How I Use Twitter, Six Years Later with Jeremiah Owyang
I was Tweeting with social media analyst Jeremiah Owyang and noticed he provides a profile link to an article about his Twitter habits. This is a great practice, because it properly sets follower expectations on how you communicate.But...
Demystifying the Art of Building Your Twitter Brand
Your Personal BrandRun a search for "building your brand" and every major publication has some staff or contributing author delivering a recent article on the subject. In today's economic environment, jobs, titles, and skills are all evolving....
12 Strange & Unique Social Networks You've Never Heard Of
Follow @SocialMktgFella// Like to knit? You're not alone. Ravelry offers a bustling commuity for yarn and thread crafters. Red Karaoke is the place to join 2 million other passionate amateur singers. Other niche social networks go beyond...
Beyond Marketing: The Organizational Impact of a Social Signal [INFOGRAPHIC]
Real Examples of Social BusinessFollow @SocialMktgFella// Social media in a business context is often considered an exclusive marketing function. Forward-thinking marketing teams have integrated social channels and the latest technologies into their...
4 Things to Try with the New Pinterest Analytics [VIDEO]
In the app developer world we're all still waiting for an announcement about an open Pinterest API. While yesterday's news was no such luck, it was still good news for marketers who can now enjoy Pinterests new analytics.Sure, they're a little late...
When Google's Instant Update Ruins a Perfectly Good #SXSW Outing
SXSW Android StyleDon't be jealous iPhone owners, but when you're part of the not-so-exclusive Android club, you get exclusive perks. Things you just can't do with an iPhone that make our Droid-to-real lives so much easier than your mere mortal ones...
Facebook's Newer News Feed in a Nutshell [Video]
If you're reading this blog you've certainly, by now, heard Facebook made some sort of announcement. And if you really follow this stuff, you may have heard how Google tried to out-do 'em with a strategically timed announcement the day before.So...
Facebook Ads - Men Are Cheaper than Women
According to financial analysts Facebook Q4 revenue (including payments, fees) could reach $1.5 billion. Digital marketing technology company Kenshoo says that just over 20 percent (20.3 percent) of the company’s ad revenue is now...
ChaCha, the Answer to Your Burning Questions
One needn't look further than last month's announcement from LinkedIn to learn the business of Q&A search isn't an easy one. The company pulled the plug on LinkedIn Answers, its Quora-like Q&A service, on Jan. 31.Speaking of which, just...
Bullied Small Business Fights Back with #CloudBully Social Media Campaign
Trademark Theft Goes SocialA fun article, "Suing Big Companies in Small Claims Court Is Fun and Easy," makes it sound reasonably "fun and easy" to go after a big company with a small claim as a bullied consumer. Author Ben Popken talks about his...
The Social Reach of Super Bowl Brands [INFOGRAPHIC]
If the top brands buying ads for this year's Super Bowl went head-to-head in a Social Bowl, who would win?SHIFT, a collaborative platform for digital marketers, took a closer look to find which brand is the overall champion of social media. Their...
Is 2013 the Year of Social Selling?
CLDmkt (Cloud Market) thinks it is. The company's product introduces a quick and efficient way to buy, sell and trade products with Twitter. Think eBay and Craigslist without all the logging in, but with the benefit of social...
Can Financial Services and Social Media Co-Exist and Succeed?
Tight regulations, high risks, and slow adoption rates have kept most financial services companies in a pickle when it comes to figuring out what to do about social media. Rules around what can be said to whom, when an employee is the voice of...
Beneath the Surface: Storytelling in 2013
Excerpt from ExactTarget's Inspired Marketing Predictions for 2013For years Seth Casteel photographed dogs leisurely floating in pools and playing in water features. It wasn't until one of these animals lunged for a toy and dove into a pool...
Study Shows Affluent Spend Money to Save Time (Infographic)
Martini Media, the digital media and content platform for engaging the audience with the most money and influence online, and comScore, a global leader in measuring the digital world today announced the results of the latest wave of the...
Is Real-Time Bidding Mobile Advertising's Win-Win?
It's been called a common buzzword that's part of everyone’s business plan in 2013: Real-Time Bidding (RTB). In the advertising world, RTB means that every online ad impression can be evaluated, bought, and sold instantly (well, less than 100...
