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How to Transform Yourself into a Marketing Technologist

I am writing this post as a call to action for marketers of all ages and professional dispositions.Here’s the crux of my argument. As the marketing function is increasingly influenced by digital technologies, it is becoming more complex,...

Posted April 18, 2014    

How eCommerce, Augmented and Virtual Reality Will Redefine the Retail Experience

eCommerce; Augmented Reality (AR); Virtual Reality (VR): Three rapidly evolving digital technologies that have long held the theoretical promise of delivering more convenient, enhanced and immersive shopping experiences to consumers. However, like...

Posted April 4, 2014    

Online Video as the Modern Day Yellow Pages Ad

Remember Yellow Page’s “Let Your Fingers Do the Walking” slogan? That simple tag and the campaign surrounding it creatively expressed the value of the Yellow Pages for the average consumer: one book that contained the names, addresses and phone...

Posted March 23, 2014    

Long Live Television: Digital Video Ad Convergence Keeps TV Relevant

 Over the last few years or so, digital marketing has started to come into its own, as corporate advertising and marketing budgets slowly, but surely, shift from “traditional” categories like print, radio and TV media buying to “digital”...

Posted March 15, 2014    

The Future of Mobile: Visual Search

Two tech news stories recently caught my eye that, when taken together, suggest that the future of mobile discovery lies with the visual search engine. On November 6th, 2013, América Móvil, the Latin American telco giant led by billionaire Carlos...

Posted March 7, 2014    

Of Roku, Angry Birds, and the Importance of the Cloud

From Amazon to Microsoft, Google to IBM, most of the leading technology companies of our age recognize the future of data storage is on the cloud; the emergence of the Internet of Things (IOT) will only serves to underscore this new tech orthodoxy....

Posted February 27, 2014    

Marketing Goes Mobile and Global (MoGlo)

At this point, there seems to be a general consensus that marketing is going mobile. If you are still on the fence, please read this or this. Anyway, when we think about mobile, here’s the part I think many of us marketers and analysts tend to...

Posted February 25, 2014    

7 Social Mobile Apps Marketers Should Know About

The rampant consumer adoption of mobile has many implications. It is becoming clear that the continuing evolution of social media is, for the time being, directly tied to mobile devices. Moreover, for the consumer, the utility of these devices is...

Posted February 23, 2014    

Enhancing the User Experience with Augmented Reality

Today’s businesses and marketers are intensely focused on enhancing the digital user experience. Augmented reality doubles down on that idea, giving them the ability to produce real-world user experiences that literally become digital. And augmented...

Posted February 18, 2014    

Marketing Goes SoLoMo

As a general proposition, I think it’s fair to say that marketing is going mobile. There is something organic and seamless about the relationships we have with our mobile devices. These devices have become highly relevant to our daily lives...

Posted February 9, 2014    

Why Mobile Apps Will Drive the Future of Marketing

Virtually every day, new evidence emerges of the consumer shift to mobile. According to new data from Gartner, by 2017, mobile apps will be downloaded more than 268 billion times, generating revenue of more than $77 billion and making apps one of...

Posted February 4, 2014    

Pin to Win: Social Sharing on Pinterest Trumps Email

I’ve long argued that Pinterest is the most sales-actionable social network around. The sole focus of Pinterest is to allow users to visually express (pin) the things they enjoy and then share them with others of like inclination. As such, the site...

Posted February 1, 2014    

Forget Mobile First, It's Bigger Than That

We marketers love buzzwords and phrases. Much like a cowboy’s trusty six-shooter, terms like “savvy consumer,” “smart marketing,” and “increase ROI” can nearly always be found somewhere in a marketer’s content arsenal. The latest marketing buzz-...

Posted November 11, 2013    

Happy Halloween from Down in the (Silicon) Valley… [HUMOR]

As I lay in bed on the eve of All Hallows Eve, my mind drifted off, my senses took their leave; far away from the chill of the great northern plains, to sunny Silicon Valley, where the warmth never wanes. When in my reverie, much to my delight, I...

Posted October 31, 2013    

Forget Boomers vs. Millennials: Get Ready for the Global Digital Culture

The Huffington Post blog recently published an article entitled, “Why Generation Y Yuppies Are So Unhappy,” an entertaining and provocative, if not wholly accurate, piece essentially outlining why Millennials are delusional and entitled. Articles...

Posted September 30, 2013    

From Strings to Things: A Quick Primer on Semantic Search

In May of 2012, Google rolled out its Knowledge Graph, an AI-like semantic search engine that would forever shift the search paradigm by focusing on “things not strings.” These three simple words heralded a profound evolution in search, taking it...

Posted September 19, 2013    

Social Media Marketing 101: What Makes Content Go Viral?

The term “viral” is on everyone’s lips these days. Media outlets large and small are increasingly devoting time to covering the latest viral video or tweet. But what exactly is viral content? Does viral content tend to have certain characteristics...

Posted August 1, 2013    

Groupon Fights Back with Reserve and Breadcrumb (Cue the Rocky Theme)

The ever-changing fortunes of daily deal site Groupon are reminiscent of the dramatic verve found in your favorite Rocky movie (come on, everybody has one). On November of 2011, Groupon’s stock was over $26; a year later it had lost 90% of its value...

Posted July 31, 2013    

Digital Marketers: Don’t Forget the Boomers

Digital marketing today has largely become a tale of two generations, the Baby Boomers and Millennials. In short, the Boomers have the dough, the Millennials have the numbers, and the digital marketers (DMs) want both. Aside from being the largest...

Posted July 16, 2013    

Welcome to the Founding Fathers Digital Marketing Agency

Once again, the 4th of July has passed; Independence Day, a time for reflection on the events and the characters who gave birth to our nation. As I sat in my reverie, the iconic names scrolling through my mind’s eye - Washington, Adams, Jefferson,...

Posted July 5, 2013    

 
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