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New Study: The Widening Digital Gap between the Consumer and Marketer
The majority of marketing studies tend to focus on either the consumer or producer (business) side of the equation, essentially only telling half of the story. I tend to prefer a more holistic approach. Such is the case with a newly released study...
Tech Wars: Is Google Taking Over the Online Universe?
Is Google taking over the online universe? As anyone who takes time to review the laundry list of new service integrations and innovations that came out of the 2013 Google I/O developers conference in San Francisco last month would likely surmise,...
Forget Mobile First: Take an Integrated Approach to Marketing
According to newly released data from IDC’s Worldwide Quarterly Tablet Tracker, PC shipments are expected to fall 7.8% in 2013. Conversely, tablet shipments are expected to grow 58.7% year over year in 2013, reaching 229.3 million units, up from 144...
Why I've Got My Head Stuck in the Google Cloud
“Life gets a bit easier when your Google products work well together…” I couldn’t have said it better myself. In truth, I didn’t say it at all; this gem was plucked from a recent post on Google’s Official Gmail Blog announcing the company’s latest...
SoLoMo in Action: Fixing My Sump Pump
I’ve written and thought a fair bit over the past year about the impact of social local mobile (SoLoMo) on consumer behavior and business marketing. Only after employing SoLoMo best practices to narrowly avert a plumbing crisis in my home did I...
5 Ways to Optimize Your Business for Local Search
We are living in the days of wine and roses-for mobile devices, anyway. With each passing day, more and more smartphones and tablets are flooding the market. Not surprisingly, more and more people are using them when searching for local businesses....
5 Digital Marketing Insights from a New Gartner Study
Gartner’s 2013 US Digital Marketing Spending Report, a survey of over 200 marketers from U.S.-based companies with more than $500 million in annual revenue, provides some useful insight into what larger corporations are spending their marketing...
Social Media: What Mistake Are You Making? [VIDEO]
We see a lot of brands out there creating profiles on every possible social networking site available. Unfortunately, many brands don't have the time or resources to properly manage and maintain relationships on these social sites. Join Sean and...
Pinterest Banks on Web Analytics
Yesterday, social pinboarding phoneme Pinterest announced the release of a new set of tools to help brands analyze the effectiveness of their content marketing and social engagement on the platform. Known simply as Pinterest Web Analytics, product...
Pinterest Is a Business Necessity
Is Pinterest the most sales actionable social network out there? This very question came to me as I came across a recent interview with Pinterest CEO Ben Silbermann in MIT Technology Review. When asked the question oft-dreaded by many a...
Walmart Evolves with SoLoMo
By its very definition, the phrase “paradigm shift” implies disruption. In business, consumer paradigm shifts are particularly disruptive, as they force the companies affected to alter (sometimes dramatically) existing models in favor of new ones....
What the Ivy League Says about the Future of Advertising
A recent blog post in the Harvard Business Review suggested that to compete in the future, advertisers will have to move away from the traditional campaign model and act more like newsrooms.To bolster their argument, the writers of the post cited a...
Google: Of Employee Happiness and the Future of Marketing
Ever the innovator, Google is very adept at using technology to shatter existing paradigms. From smart glasses to artificial intelligence, asteroid mining to passenger-less cars, the gang from Mountain View loves to tinker with and re-shape...
Google Redefines Mobile with Adwords Enhanced Campaigns
In one sense, Google’s announcement of its new Adwords Enhanced Campaigns product represents an acknowledgement by the search giant of the convergence of mobile devices, as the sizes and capabilities of laptops, tablets, and smartphones continue to...
SEO Is Out, ACE (Anticipatory Computing Engine) Is In
"What gift do you think a good servant has that separates them from the others? It's the gift of anticipation…I know when they'll be hungry…I know it before they know it themselves." This quote from the 2001 movie Gosford Park reminds us of the...
Transitioning to SoLoMo: A 6-Step Guide
With the majority of cell phone users now opting for the cleverer mobile devices on the market, getting social, thinking local, and spending on mobile are more important than ever. This presents a huge opportunity to engage with consumers in a...
Mobile Advertising Works -- So Why Is Nobody Doing It?
We don’t need data points to realize that world is going mobile. New statistics are coming out almost daily evidencing the increased usage of smartphones and tablet computers by today’s consumers. According to my own review of these sometimes...
SyneCore Digital Short: SoLoMo
Think SoLoMo is just for brick and mortar companies? You'd be wrong! Any SMB can implement a SoLoMo marketing campaign that produces results. Watch the (fictitious) team at MarTech Brewing as they brainstorm a SoLoMo strategy to launch their...
VIDEO: Performance Management for Social and Content Marketing
The key to performance managment is keeping your EAR to the ground. This week, Spencer and Chris have a great discussion about how to track your integrated digital marketing performance with engagement, analytics, and refinement. Be sure to tune in...
HTTPS Encryption Will Kill Organic SEO - And Make Google Richer
Back in October of 2011, when Google first announced it would start implementing HTTPS/SSL encryption on all searches of logged in Google users, I raised an eyebrow. “This could be very bad for organic search” (and marketers), I thought to myself....
