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Five Topics to Avoid When Writing Your Business's Blog
Since 2004, Technorati has published an annual ‘State of the Blogosphere’ report, which analyzes trends and growth in blogging. While they have not yet released a report for 2012, their 2011 report stated that corporate bloggers make up 8% of the...
Why a Business Blog Should Keep Its Comments Closed
It isn’t just your imagination – the internet is becoming less of the “too nice” place that The Atlantic speculated it was turning into and advancing into a state of “social rudeness” where arguments are increasingly made public rather than...
Why Location-Based Social Marketing is Slowly Dying
Last month, Foursquare’s CEO Dennis Crowley addressed rumors that Foursquare’s growth had become stagnant, which he said simply weren’t true – in fact, they consistently see their numbers grow by 10-30% each month. However, he did admit that...
Three Questions to Answer When Pitching Yourself to a New Outlet
Cold calls, or in this case cold e-mails, made to outlets that you are interested in contributing to are never easy to write – they always seem to wind up sounding stiff and rigid. “Hello Mr. Smith, I am Mrs. Jones, I’d like to write articles for...
3 Reasons Your Business Blog Needs a Paid Stock Photo Account
Typically funding and budgets for social media departments go towards helping to pay for Facebook advertising, tickets to various social media conferences, and additional marketing initiatives whenever needed. Not often is it taken into...
What Should Your Social Media Department Be Doing, Anyway?
Last September, Hubspot published an awesome article on how businesses are using social media to drum up new customers with some statistical highlights including that, between 2009 and 2012, the amount of businesses that felt Facebook marketing was...
Running a Successful Webinar: 10 Presentation Commandments
For anyone about to present a webinar for the first time, the online experience can be just as nerve-wracking as its offline counterpart of physical presentations in a room filled with strangers. In an infographic from AD:60 on webinar statistics,...
3 Reasons Why Brands Need to Respond to Customer Tweets
Several months ago, a startling infographic made waves on the social media site convince&convert that revealed 70% of companies are ignoring customer complaints on Twitter. The same infographic revealed that when companies do reply back to...
How to Talk to Your Employees on Social Media Sites
It finally happened – you and your employees are Facebook friends or following one another on Twitter. And while the initial friending/following process showed off some tidbits about their personality, photos, and what kind of music they like, the...
How to Successfully Incorporate Social Media into an Online Contest
Can anyone remember what it’s like to hold a contest for a brand without integrating some sort of social media aspect into the mix anymore? I guess the best example of this pre-dates the internet, where if you wanted to guess how many jellybeans...
Thinking About a Social Media Fast? Be Sure to Make the Most of It!
A Pittsburgh-area pastor made the news yesterday by asking his congregation to take three or four days off from social media as a sort of fast during the Lenten season. Now I love social media, and I know how hard it can be to disconnect, so trying...
How to Draw in an Audience for Your Company Blog
Congratulations! You’ve started up a blog for your business and have been blogging steadfastly each week (or even every day) on it. And while it’s certainly enjoyable to work on and play around with, for whatever reason the company blog is lacking a...
The BlackBerry 10: Can It Reclaim the Business Market?
There was a time when Research in Motion’s BlackBerry dominated the business market – one of the first smartphones to offer push e-mail and web browsing services, the BlackBerry allowed businessmen and women to carry their work in their pocket. Even...
Four Improvements Twitter Should Make in 2013
It wasn’t just you – on Monday, Twitter was suffering from some “service disruption” largely due to the fact that it was Inauguration Day 2013 for President Barack Obama and the tweeting traffic was heavy. And while the outage didn’t affect all...
Will Facebook's Paid Messaging Service Be the End of Networking with LinkedIn?
While eyes turn once again to Facebook and its recent unveiling of a new ‘Graph Search Function,’ there is another story brewing in one of their other, newly revealed features – paid messaging. Essentially, you pay Facebook a dollar and, in return,...
4 Lessons in Fan Engagement from Red Lobster's Facebook Page
“Because at Red Lobster, we Sea Food differently.” And with that little play on words, seafood chain restaurant Red Lobster officially cements itself as both a brand and a Facebook page that sees interacting with fans, regular customers, and new...
5 Social Media Resolutions for Your Business
2013 has arrived and, as might be expected, resolutions abound nonstop. Click over to your Facebook’s news feed and I’ll bet that at least two or three status updates are related to typical goals for the New Year – lose weight, exercise more, be a...
5 Phrases to Avoid Using in Your Twitter Handle
5 Phrases to Avoid Using in Your Twitter HandleCreating a Twitter handle today, whether it’s for a professional or personal account, is becoming steadily more and more challenging to do. Much like with Facebook and its username feature that...
Where Businesses Meet Social Media – Predictions for 2013
It’s that time of year again – when analysts and pundits and authors all begin to roll out their list o’ predictions for the coming year. And as we march towards 2013, I felt it would be pertinent to see how social media and the world of business...
4 Social Media Internship Essentials
Last month, I wrote up a piece for Forbes about the 5 keys to running a successful internship program and while the keys featured were applicable to any industry, it made me think about social media internships which are still fairly new to the game...
