About Social Media Today
Posts by Kevin Jorgensen Subscribe 
Everything You Need to Learn About Blog Comments and SEO
A few years ago, the comment fields on blogs often resembled a land mine field of spam. For every genuine comment, there were at least 3 more hawking diet pills or gambling web sites. It is an effective SEO tactic to leave comments on the...
Stupid Titles and Lame Topics Don't Create Great Content
Blogging is difficult work. Creating content that resonates and gains traction on the web today is even harder. 2 million blog posts are published every 24 hours, so standing out takes more than just showing up to publish every Monday,...
When Your Content Marketing Becomes Noise. And What To Do About It.
According to B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends-North America released last week by the Content Marketing Institute and MarketingProfs, 64 percent of B2B content marketers say they are challenged with...
Facebook Marketing Statistics You Need to Know
The internet and the evolution of big data have forever changed the way marketers do business. To advance your business, you need to stay up to date on current trends and continue to innovate. A powerful and effective way to amplify...
Context Marketing? Different Than Content Marketing?
We've all heard the term content marketing. Content marketing is one of the fundamental mechanisms of inbound marketing, promoted by companies like Hubspot. But at Inbound 2012, Hubspot was also talking about context marketing. While...
Social Media Makes Its Impact in the C-Suite
As marketers, we often speak or write about the advantages of social media in marketing. If you look back over the history of the Innovative Marketer’s blog, we’ve regularly discussed insights and perspectives about the ways social media can...
Social Influence on B2B Buying: Fad, Fiction or Fantastic Opportunity
Can you say with conviction what the role of social media should be in your B2B marketing mix? Whether your answer is a lot, a little or not at all, it’s difficult to put more than a vague level of confidence in the response. In a world...
Stop stalking your prospects. Give them great TOFU content!
“I’m just looking, thanks.” Ever said that when a store associate asks if you need assistance? Sometimes we use the phrase simply to brush off what appears to be a sales pressure tactic that we’d rather not deal with while we covertly user our...
The Inbound Marketing Guide to Shortening Your Sales Cycle
The quarter is over. A great time to reflect on the sales cycle... which I did while doing a little fishing last week. How long is your typical sales cycle? Every sales person knows that there tends to be a direct correlation between the length of...
Stop Ignoring Your Prospects. 4 Lead Nurturing Tips You Can't Overlook.
Do you avoid lead nurturing? Many inbound marketers do. In one sense it’s easy to ignore this vital step in the inbound marketing process. After all, you attracted a visitor by your superior on-page SEO, presented engaging content, made a...
Does Great Content Hinder Your Prospect Conversions?
You’ve read it. You get it. You may have even done it! It is creating engaging content for your website to attract qualified prospects. What if It isn’t working for you? What if you're engaging, educating content isn't...
10 Sharing Triggers for Social Video Advertising
This week, I am writing from New York City, where I am attending Internet Week New York 2012 (https://www.internetweekny.com/). Internet Week New York gives attendees the chance to experience the best of digital culture and New York’s booming...
Blogging and How-to Make Your Blogs Stand Out
As I was thinking about an inbound marketing topic to follow my blog last week on the need for powerful positioning statements, it occurred to me that I’d never written on the mechanics of writing a great blog. A blog is one of the...
How to Get Your Content Dugg and Generate More Leads
Digg is a popular social media news site where users submit recent content in the form of a link, which others may find relevant or interesting. Users then vote on what is most relevant at the time. If other users like the content, they up-vote...
6 Best Practices for Great Video Content
Adding video content to your inbound marketing in the form of testimonials, training videos, video blogs or product demonstrations can be extremely valuable. With the advent of YouTube, expectations for Hollywood-quality video have...
How to Build a LinkedIn Presence that Generates Leads
Have you noticed that LinkedIn tends to be left out of the social media conversation when it comes to lead generation? A Hubspot study recently found LinkedIn lead generation trounced Twitter and Facebook by 277%! Are you missing...
Secrets of Becoming a Pro B2B Tweeter
If you are reading this, there is a good chance you are involved in B2B marketing. You have products or services to sell with limited time and resources to create social media content, which is both human and helpful. Many marketers—in an...
Pinterest, I didn't get it.
I'm always looking for the next angle on internet marketing and ways to make inbound marketing better. While I'm rarely the first person to find a hot, new idea, I can always count on my wife and kids to beat me over the head with the...
7 Essential Steps for a Successful Social Media Campaign
Successful social media campaigns require careful strategy to generate the type of feedback, interaction & sales you're seeking. In other words, if your followers, friends & connections are just skimming what you post, that's not enough;...
5 Tools That Will Make You a Hashtag Master
When I first overhead the term hashtag used at a cocktail party, I have to admit I thought people were talking about some new effort to stigmatize marijuana users…and... these people really need a social media policy... so don’t feel badly if you’...
