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How to Move Your Blog Post Up in Search Results
When you publish your blog post, ideally you want Google to index it and send you relevant traffic for free! But to get that traffic you need to help Google so the content is indexed correctly–and that means your blog content needs to be optimized...
How to Integrate Sales Tracking into Your Email Campaigns
Email marketing campaigns are far from dead—and, in fact, they’re one of the most effective ways to not only deliver information and resources to your audience, but also boost sales. And although you likely pay attention to email analytics such as...
The Key to Facebook Engagement: Fill In the Blank
If you’re the admin of a Facebook page (or 10), you likely spend a lot of time cultivating your Facebook marketing strategy. And with Facebook changing things on what seems like a weekly basis, it can be hard to keep up with the latest tips and...
Lessons from Kansas City Chiefs Social Media Blunder
What happened with Travis Wright and the Kansas City Chiefs on Twitter yesterday was nothing less than a classic example of a brand’s social media misstep. And, as these things do, the story quickly went viral. And while I abhor “lessons from” posts...
5 Types of Blog Content That Drive Engagement
If you write content—whether for yourself or for a client—then you’re well aware that writing can be tricky—heck, even downright challenging. But it’s what comes after you hit “publish” that can be even more daunting for marketers. If no one reads,...
Mobile Marketing: Understanding How People Use Smartphones
Mobile is huge—and getting bigger by the day. You’ve likely implemented—or are at least planning—a mobile marketing strategy as part of your overall integrated marketing strategy. Right? And what’s even more critical is to understand which of your...
