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The Shocking Truth About Gaps In Digital Marketing Skills [INFOGRAPHIC]

Now that you have a solid B2B lead generation strategy, you need to implement and execute with excellence.According to an infographic by the Online Marketing Institute, new survey results show that international agencies – plus Fortune 500 companies...

Posted January 25, 2014    

My Big, Mean B2B Social Conversion Machine

On my blog we have discussed various angles related to B2B social media—everything from how to simplify social ROI to the top social media skills for marketing executives to building a sustainable social strategy, and so much more. What still seems...

Posted November 20, 2013    

Top 3 Challenges B2B Leaders Face Today [INFOGRAPHIC]

Although branding plays an integral part in every business, B2B leaders continue to face numerous challenges. The following are statistics you need to know to understand the obstacles of B2B leaders. This, in turn, will help you reflect on what you...

Posted September 30, 2013    

10 Simple B2B Content Marketing Tips for Complex Solutions

Take the Einstein Approach to SimplificationIt’s true that compared with B2C, the B2B marketer doesn’t have it quite that easy when it comes to connecting and engaging with their target audience. The B2B lead generation process for one typically...

Posted June 26, 2013    

Content Curation for B2B Marketing: Part One

Add Flavor and Variety but Focus on Context and Quality I got a phone call from a client, the marketing head of a mid-sized technology company here in Canada. She picked up on my blog post from last week about “Top 5 CMO Resolutions for 2013”.Now...

Posted January 16, 2013    

Frustrated with Social Media? Then Do Something About It!

- Random actions, frustration, no results…what’s the solution?I’m starting this post with some musing…pardon me if I sound esoteric, but you’ll see the point I’m making here.I saw a blue feather float by on my walk last evening. Reminded me of the...

Posted June 20, 2012    

How I Disappointed a CEO

— Because he did not like what I told him he should do or have done months agoLast week I had lunch with the CEO of a Information Technology company. We met at a fine dining Japanese restaurant in downtown Toronto. Being a true blue foodie, I have...

Posted May 15, 2012    

How Social Media Can Augment Your CRM Effectiveness

Here is today’s tip on how social media can be leveraged to augment your CRM effectiveness:Practice active listening with your social media conversations. Quite simply, lead nurturing is the process of informing, educating and encouraging...

Posted June 24, 2010    

Social Media and CRM: Working together for better lead generation

At the recently concluded Internet Week in New York, the Advertising Research Foundation (ARF) hosted a panel discussion on social media and its impact on CRM. The resounding message from the expert panellists, all big names in the advertising and...

Posted June 21, 2010    

Social Media Success Won’t Fix a Broken Sales Funnel

If you are a B2B marketer looking to use social media as a way to generate more sales leads, by all means test and experiment with it. However, first be sure that your CRM and lead handling systems are working properly. Otherwise, you will only...

Posted May 25, 2010    

Social Media Success Won't Fix a Broken Sales Funnel

If you are a B2B marketer looking to use social media as a way to generate more sales leads, by all means test and experiment with it. However, first be sure that your CRM and lead handling systems are working properly. Otherwise, you will only make...

Posted May 19, 2010    

Social Media for Demand Generation...Is it more of a B2C than a B2B phenomenon?

My most recent post on social media's pros and cons drew a lot of feedback. So, I thought we should continue the “conversation” by offering a few more opinions from this admittedly old-school but open minded marketing professional about...

Posted May 4, 2010    

Social Media for Demand Generation: Silver Bullet or Snake Oil?

Social media sites like FaceBook and Twitter are revolutionizing the way companies market their products and services— or, at least, that's what the internet marketing consultants, evangelists, gurus, and camp followers have been preaching to us...

Posted April 26, 2010    

 
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