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Posts by Maria Ogneva Subscribe

Dark Side of Community Management

This post is a love letter to my fellow community managers, as well as a brass-tacks discussion on the practice of community management – the dark and the light side of it. It is also a call to action for community managers to take a proactive stand...

Posted May 16, 2013    

Using Yammer for Events

TweetThe real magic of enterprise social networking happens when you can use online and offline elements to augment each other. While Yammer creates a participatory environment for digital townhall events, or can even replace some digital and in-...

Posted November 23, 2012    

A Day in the Life of a Community Manager – A Chat with Phoebe Venkat

Every month, we conduct an online chat in our customer community with customers leading each chat based on their areas of expertise. Last month, community manager extraordinaire Phoebe Venkat shared her expertise on – you guessed it! – Community...

Posted September 14, 2012    

Employee Engagement Drives Customer Advocacy And Business Value

These days, a brand voice is a composite of how customers, employees and the rest of the ecosystem feel about the brand. Social media has given a voice to many employees, and these empowered employees now want something bigger than being a...

Posted May 27, 2012    

The Future Of Work

There’s been alot of talk about the future of work. But what exactly is it? Although the future is tough to predict, especially at the speed with which we are all moving, there are some common elements that have started to emerge.A company of the...

Posted April 20, 2012    

Community vs. Social: Does It Matter What You Call It?

Based on articles I’ve been reading lately in mainstream and tech blogs alike, it seems that there’s a major lack of understanding around community management. I personally don’t care what you call it, as long as you do it, but various articles,...

Posted February 24, 2012    

Social Media vs. Email — Are We Asking The Right Questions?

While announcing the death of e-mail is a bit premature, it’s absolutely a reality that the paradigm of communication has changed. There has been a flurry of articles lately about giving up email completely, as well as criticisms of such an approach...

Posted January 28, 2012    

The Right Information at the Right Time

TweetKnowledge workers today are challenged, to say the least. There’s too much information, the information is in many places, and it’s hurling at us with unbelievable speeds. We lose a lot of time searching information; in fact, according to the...

Posted November 9, 2011    

Collaboration Is Not Voting By Committee

The deeply-rooted values of a collaborative culture are at the core of everything we do here at Yammer. If you don’t fully believe in sharing knowledge, working together and making better decisions through collaboration, you won’t fully unleash the...

Posted October 22, 2011    

The Only Influencer Program You Will Ever Need

Last week I participated in a #CMGR tweet chat (a tweet chat for community management professionals). When I do find time to participate, it's always a real treat, and so it's one of my top tweetchats that I try to attend. Last week we talked about...

Posted October 5, 2011    

Dealing With Negativity In Your Community

This post is a continuation in our community manager series, focusing on bringing awareness to the role of people who manage their companies’ internal communities and establishing best practices around internal community management. In a previous...

Posted September 25, 2011    

How Many Social Media Personalities Do I Need?

“Should I have a personal and a professional account? Should I keep them separate?” I get this question all the time. Or this: “I have many interests, wouldn’t I want to tweet them to different accounts so that people can choose to follow what they...

Posted September 20, 2011    

How Many Social Media Personalities Do I Need?

“Should I have a personal and a professional account? Should I keep them separate?” I get this question all the time. Or this: “I have many interests, wouldn’t I want to tweet them to different accounts so that people can choose to follow what they...

Posted September 19, 2011    

Nurturing Your Internal Community Through Maturity Phase

This post was co-authored by Kate Dobbertin, Community Manager of a Yammer network for a global company and Maria Ogneva, Head of Community for Yammer. It’s clear that we have the theme going on in this blog about internal community management...

Posted September 18, 2011    

What Makes A Great Internal Community Manager?

Social tools are easy and intuitive to use, but they are only as good as people using them. As the old adage goes: “Garbage in, garbage out.” As you build out your internal social network, your plan should include an internal community manager...

Posted September 9, 2011    

The Cult Of Entitlement

Social media has undoubtedly changed the way we share information and our voices, exchange our life stories, lend approval and criticism. There’s no arguing that things are different now, and for better or worse, things will continue to evolve, and...

Posted May 26, 2011    

The Cultural Imperative For A Social Business - Part 2

Social media is “growing up” and becoming part of organizational process, graduated from being a single person who tweets to see “what sticks”. That much we know. We also know that for an organization to be truly successful, it needs to be both:...

Posted April 22, 2011    

The Cultural Imperative For A Social Business

Although effective collaboration has always been a cornerstone of a successful business, one could say that the unrelenting speed and sophistication of the social consumer web is making it more so. The changing dynamics of the marketplace expose...

Posted April 22, 2011    

Enterprise Culture: Borrowing A Page From City Planning

I attended the Dachis Group Business Summit a couple of weeks ago, and one of the sessions that impacted me the most was Dave Gray’s “The Connected Business”. Gray’s talk was a riff off his blogpost by the same name, which positions a modern...

Posted March 30, 2011    

Commitment To The Long-Term

In my highly-connected digital world, it’s really nice to take the time to talk to my friends in person and discuss life, work, love, and the meaning of it all. I’m particularly fond of my conversations with Danielle Morrill, and every time we talk...

Posted March 28, 2011    

 
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