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Posts by Caitlin Zucal Subscribe

LinkedIn Uses Big Data to Increase Profile Visibility and Enhance Professional Brands

Who wouldn’t like more LinkedIn profile page views? Thanks to the newly updated “Who’s Viewed Your Profile” section, users can now take advantage of personalized tips aimed at boosting page views.One of the main features that has distinguished...

Posted February 25, 2014    

Taking the Headache Out of Social Media: Tools to Help You Plan and Share Great Content

When helping customers strengthen their online presence, I start off by asking the main reason why they struggle with social media. More often than not, one of the top problems expressed is the lack of time to write a blog post or share content on...

Posted February 10, 2014    

The Three Steps to Achieving LinkedIn Success

Think you don’t have enough time for social media? Or, are just you not sure how to use it to achieve your business goals? LinkedIn doesn’t have to be complicated; what it comes down to is understanding the three best practices that allow you to...

Posted February 5, 2014    

Pinterest Appeals to Marketers and Content Creators with New Article Pins

If you are a blogger or marketer, Pinterest’ s new enhanced pin feature is something to get excited about. Before, Pinterest was believed to be the social network to use if you only had photographs, recipes and retail products to promote. Not...

Posted September 26, 2013    

Hitting the Mark: Adding the Right Skills to Your LinkedIn Profile

According to LinkedIn, users with complete profiles are 40 times more likely to receive opportunities than those with incomplete profiles. Taking the time to optimize your profile increases your ranking within the LinkedIn system,...

Posted August 1, 2013    

Snapchat and Vine: Sharing Your Message in Ten Seconds or Less

When it comes to finding new and creative strategies to incorporate into marketing efforts, brands are realizing that the shorter the message, the better the response from their target audience. Forget tweeting your message in 140 characters or...

Posted February 15, 2013    

Social Media: the Open Door to Brand Loyalty

When it comes to business success, customer loyalty is everything.  Every company out there dreams of having dedicated clients who also share positive reviews with other potential consumers.  Luckily, social media provides the perfect...

Posted October 26, 2012    

A Response to: '11 Reasons Why a 23-Year-Old Shouldn’t Run Your Social Media'

Building a company’s online following is a major responsibility.  Social media managers must constantly uphold their company’s online reputation, have an eye for branding, and be well acquainted with their employer’s rules on social media...

Posted August 17, 2012