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5 New Pinterest Features You Should Know
Over the last few months, Pinterest has made a number of changes and upgrades – no major redesigns or ad implementations that we thought might be coming, but five that are worth noting. To the daily Pinterest user and marketer, a few of these can...
Internal vs. External Community Managers: Part 1
The lifelong question that brand managers ask themselves is, “Should I hire a community manager or an agency?” Alright, that might not be the lifelong question they ask, but it is an important one. A community manager is the person who manages the...
The Future of YouTube: As Told by SXSW
I attended a panel by the guys at Maker Studios on the future YouTube and vloggers. It was labeled, “The Future of Video; The Post YouTube Apocalypse” and focused on vloggers and how the platform will develop. The panel was interesting, and...
Insight from SXSW: Brands Should Want Advocates, Not Influencers
Today I attended one of the most interactive and open sessions at SXSW featuring BlogHer CEO and co-founder, Lisa Stone, “Brands, Bloggers & the Social Commerce Future.” Stone is one of the leading experts on brand/blogger relationships and...
The Best Presentation at SXSW
SXSW brings some of the best thinkers from around the industry to one conference, but that doesn’t always translate to great presentations. Today I attended a session on viral videos and experienced one of the best speakers, not only in terms on...
Why Outer Space is the Hottest Topic at SXSW 2013
When we think of the average SXSW attendee, let’s be honest, we think geek, but do we think science-loving, NASA-admiring geek? When I first started planning my trip to SXSW this year, I thought I would be surrounded by tech geeks and attending...
Social Media's Top City: #NYC
Last week I attended New York Women in Communications’ Social Media Week event featuring a keynote speech from Rachel Haot, Chief Digital Officer for the City of New York. Haot spoke passionately about the many initiatives that NYC was doing...
Answer My Tweet!: Customer Service and Social Media
We have all been that disgruntled customer at one point in our life. We’ve waited for what seems like hours on the phone, just to talk to a customer service representative who knows nothing about our problem and can’t seem to help. Then social...
Why Instagram Won’t Last
It all started when Instagram discontinued its user’s ability to support Twitter ecards, which no longer would allow Twitter users to be able to see Instagram images inside their Twitter stream. This was the first blow to all us Instagram lovers. It...
Hukkster: The New Pinterest?
Over the last year or so, the hottest topic has been Pinterest – the pinning, the secret boards, brand elements, driving ecommerce -- it’s on everyone’s mind. Instagram has made a bit of a splash lately, but not of the same caliber, and many have...
Secret Boards: The First Sign of a Brand-Friendly Pinterest?
I remember back in January, reading an article on Mashable about community management predictions for 2012.“While Twitter and Facebook are no-brainers for digital strategists, many have yet to tap into the beauty of niche social networks. These...
Five Ways to Make Your Social Channels Seem Savvier
Keep “You” (AKA Your Picture) ConsistentKeeping your profile picture consistent across channels makes its 10,000,000x (this has been scientifically proven) easier for people to find you. Make sure it’s a headshot where you are actually visible in...
Brands Should Be Friends with Brands on Social Media
After following a recent interaction between AMC Theatres and Oreo on Twitter, a thought hit me: brands should make friends with brands on social media. It started out innocently with Oreo asking fans, “Ever bring your own Oreo cookies to the...
We Should All Become Email Marketers
I know it’s crazy and as a social media strategist, I want to preface with this blog post with the fact I love social media and believe it is 100% the most effective marketing tactic. Phew, now I am safe from what I am about to say.Email marketing...
Hey Twitter, Where Are Our Free Analytics?
As a community manager, analytics act as our compass, our teacher, our friend. When Facebook increased their insights, at first we all groaned at deciphering the insanely filled excel downloads, but now knowing every detail about our pages leaves us...
Defining the Big “E” in Social Media
What is engagement? Conversation? Compelling content? Jason Falls has posted twice in the past week about what defines it, raising a quick reaction from Rachel Kay, Mashable has an entire subsection dedicated to it, – but what’s the consensus?...
Who is Winning by Pinning? The Best of Pinterest Campaigns (So Far)
With Pinterest exploding over the last few months, it was only a matter of time before brands got on the bandwagon – but did we all expect an influx of contests? I enjoy brands’ boards of relevant items and how-to’s, but are contests really worth...
Your Social Media Dashboard is Killing You
Social media dashboards have become a staple in every community managers (or avid social media users’) bag of tools. Amazingly convenient, they put an end to the rapid-fire tweets from users and instead allowed them to nicely distribute them...
