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SXSWi Panel Recap: Humanizing Your Brand Through Effective Community Management

One of the first sessions I attended at SXSWi was “Structuring Community During Exponential Growth,” which featured community managers from Kickstarter, Airbnb and SoundCloud. This panel focused on the development of the community manager.As brands...

Posted March 10, 2014    

Wearable Technology at SXSWi: Every Brand's New Best Friend?

With predictions that 10 million wearable technology devices will be sold in 2014, it is no surprise it is one of the most popular topics at SXSW this year.  The first wearable tech session I attended started off centered around fan engagement...

Posted March 9, 2014    

Finally, Moms Are Digital Natives

Or just there about. I attended BabyCenter’s 21st Century Mom Insight Series and while I am not a mom, many of my clients’ customers are, so keeping on top of the latest research is one of my main priorities. The chief focus of this presentation was...

Posted February 7, 2014    

14 Social Media Resolutions for 2014

The New Year is approaching which means resolutions are-a-brewing but what of your social media aspirations?Below are 14 easy ways to take your social presences to the next level next year.Break into a new platform and do it Star Wars style, you won...

Posted December 21, 2013    

Brand Snapchats: Worth It?

Did everyone just think to themselves, “Hell, no?” Let me convince you otherwise. At first glance, Snapchat might seem irrelevant to brands; it has a disappearing content, a reputation for dirty photos, no direct ROI, so many are thinking, why...

Posted November 15, 2013    

Does Social Media Equal Good Customer Service?

The answer is yes. And no.Social media has become many companies’ answer to providing better customer service by engaging with problems they find online, responding to complaints and providing more personal feedback, but has that meant that customer...

Posted October 3, 2013    

#SocialShakeUp: Coca-Cola Knows the Secret of Marketing

Without a doubt, Neil Bedwell’s session, “Work That Matters: The Essential Role of Social in Cultural Leadership” was one of the best, if not the best, at the #SocialShakeUp. If you didn’t make it (and I sincerely hope you did), Neil Bedwell is the...

Posted September 17, 2013    

#SocialShakeUp: 10 Key Learnings from MasterCard, Xerox and Get Satisfaction

This morning’s session featured Jason Bartlett, Vice President, Global Social Marketing, Xerox; Andrew Bowins Senior Vice President, External Communications, MasterCard; and Wendy Lea, Chief Executive Officer, Get Satisfaction. With nothing in...

Posted September 16, 2013    

#SocialShakeUp: Marketology 101 with Ric Dragon

Greetings from Atlanta and the #SocialShakeUp! Just completed my first workshop with Ric Dragon and the Dragon Search Digital Marketing Team and let me tell you, it was robust, informative and had great takeaways including his latest book, Social...

Posted September 16, 2013    

GIFs on Facebook: It Has Finally Happened (Kind Of)

Don’t get too excited just yet, Facebook hasn’t totally integrated GIFs, but thanks to Giphy, you can now post them on your Facebook page and all your friends have to do is press play. Just paste a link to a Giphy GIF like you would a regular web...

Posted August 30, 2013    

How Shake Shack Dealt with Their Fans' Internet Meltdown

My office is right across the street from Shake Shack and I am a regular there, so when I started seeing hundreds of tweets regarding their change from crinkle cut to fresh cut fries, I started paying attention. Shake Shack made the announcement on...

Posted August 8, 2013    

#RoyalBaby: The Social Media #Fail

With all the social media #winning from brands around the announcement of the birth of the #RoyalBaby, there is one that seemed to miss the boat: The British Monarchy.Of course, the first thing we now all do (or wait, is that just me?) when big news...

Posted July 23, 2013    

Vine vs. Instagram: The Video Battle Begins [INFOGRAPHIC]

First, Twitter challenged Instagram’s editing capabilities by introducing their own eight filters last November. Now, Instagram fights back by introducing their new video feature.Now let’s compare, because we all know, with the 15 apps you are...

Posted June 28, 2013    

5 New Pinterest Features You Should Know

Over the last few months, Pinterest has made a number of changes and upgrades – no major redesigns or ad implementations that we thought might be coming, but five that are worth noting. To the daily Pinterest user and marketer, a few of these can...

Posted May 19, 2013    

Internal vs. External Community Managers

The lifelong question that brand managers ask themselves is, “Should I hire a community manager or an agency?” Alright, that might not be the lifelong question they ask, but it is an important one. A community manager is the person who manages the...

Posted April 19, 2013    

The Future of YouTube: As Told by SXSW

I attended a panel by the guys at Maker Studios on the future YouTube and vloggers. It was labeled, “The Future of Video; The Post YouTube Apocalypse” and focused on vloggers and how the platform will develop.  The panel was interesting, and...

Posted March 13, 2013    

Insight from SXSW: Brands Should Want Advocates, Not Influencers

Today I attended one of the most interactive and open sessions at SXSW featuring BlogHer CEO and co-founder, Lisa Stone, “Brands, Bloggers & the Social Commerce Future.” Stone is one of the leading experts on brand/blogger relationships and...

Posted March 12, 2013    

The Best Presentation at SXSW

SXSW brings some of the best thinkers from around the industry to one conference, but that doesn’t always translate to great presentations. Today I attended a session on viral videos and experienced one of the best speakers, not only in terms on...

Posted March 11, 2013    

Why Outer Space is the Hottest Topic at SXSW 2013

When we think of the average SXSW attendee, let’s be honest, we think geek, but do we think science-loving, NASA-admiring geek? When I first started planning my trip to SXSW this year, I thought I would be surrounded by tech geeks and attending...

Posted March 9, 2013    

Social Media's Top City: #NYC

Last week I attended New York Women in Communications’ Social Media Week event featuring a keynote speech from Rachel Haot, Chief Digital Officer for the City of New York.  Haot spoke passionately about the many initiatives that NYC was doing...

Posted February 27, 2013    

 
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