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6 Things You Should Consider About Google’s Hummingbird

 Google makes 500 to 600 changes (includes updates, data refreshes and changes) in algorithm every year in order to provide best search results to its users. While most of these changes are minor and go unnoticed, a few are major and causes...

Posted February 13, 2014    

The 3 Step Strategy for B2B Content Marketing

There are broadly two benefits you can hope to get from content marketing for your B2B business:Get to know who could be your potential targets so that you can reach out to them for business opportunitiesEstablish a brand and credibility for your...

Posted January 18, 2014    

Webinar Attendee and Registration Statistics [INFOGRAPHIC]

Webinars can be very powerful marketing tools (which is why so many companies are doing them). When starting out with webinars, there are several areas where people have misconceptions. They include the following:Registrants versus actual webinar...

Posted December 20, 2013    

The Ultimate Guide to Facebook Ad Sizes

With Facebook’s proliferation of ad types (and rules), it can be quite confusing for the typical business just getting started.The guide below provides ad sizes, dimensions and other specifications for Facebook’s varied advertising units including:...

Posted December 10, 2013    

8 Examples of Content Marketing in Traditional Industries

 Content Marketing is not just for marketing firms or tech companies. More “traditional” companies can take advantage of great content that engages, entertains or informs potential customers and drives some percentage into the company’s sales...

Posted October 23, 2013    

Content Marketing: The 6 Secrets to Contagious Content [INFOGRAPHIC]

 If you’re creating content, it pays to take the time to develop the most contagious content possible. Creating and publishing large amounts of average or below average content (let’s be honest now…) more resembles a dreaded content farm than a...

Posted October 21, 2013    

5 Ways Your Company Can Use Social Media: Tools to Employ [INFOGRAPHIC]

Social Media for corporations, small businesses or startups is not just about “engagement”. It’s much broader than that – often including things like advertising, reputation management and customer service.The Social Media Strategies Summit team...

Posted October 13, 2013    

6 Reasons Your Blog Content Won’t Go Viral

 It’s like Deja Vu.I’ve had this same conversation with representatives from a Fortune 500 financial services company, with a B2B industrial lighting distributor and several consumer-facing companies like wineries, restaurants, real estate...

Posted May 23, 2013    

The Most Social Companies in the Least Social Industries [INFOGRAPHIC]

One of the things I tell potential clients is that being social (e.g. actively using social media) in industries that are typically viewed as less of a fit for social media can be a great way to stand out, to show thought leadership and to reach new...

Posted May 20, 2013    

Are Teenagers Abandoning Facebook? [INFOGRAPHIC]

We produced this infographic exploring the recent trends for teenagers related to Facebook and social media. We all hear anecdotally about the movement of teens to other (often mobile-centric) social media platforms.So what did we discover?For...

Posted April 18, 2013    

9 Ways To Get More Pinterest Love For Your Blog Posts

If your target audience spends time on Pinterest, you definitely want to make sure your best blog posts are shared there. Pinterest has a large and growing audience and more exposure there can lead to more visibility for your company and its...

Posted March 15, 2013