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Making Your Video Content Work Harder

 Making a corporate video requires a significant investment of both time and money, so it’s essential to make your video work hard in order to achieve a respectable return on investment.Many companies post their video onto their website,...

Posted March 31, 2014    

Profile of the Top Vine Video Creators [VIDEOS]

Twitter’s micro-video app Vine has taken the world by storm since its launch just over a year ago. This unique platform allows users to record a mere six seconds of video that run in an endless loop. Pre-recorded footage is not permitted, and it’s...

Posted February 12, 2014    

How Vice Used Video to Become a Major Media Outlet

 Twenty years ago, Vice was founded by Shane Smith. It is aimed at the youth all over the world and prides itself on being edgy and offering something to people who have no interest in mainstream media. Vice started out as a cool little hard...

Posted October 22, 2013    

Corporate Videos That Will Make You Cry

On September 11th 2013, Thai mobile company True Move H posted a video to YouTube, which has subsequently gone viral with over 11 million hits. This three-minute film has been described as the biggest tearjerker of all time.The emotional advert...

Posted September 30, 2013    

Low Budget Video Production Successes [VIDEO]

I love it when low budget video production does well online. It is proof of the potential democracy of the Internet and it means the little guy does stand a chance against the big brands. I am going to share with you some of my favourite low budget...

Posted September 15, 2013    

Charity Video Production: The Why and the How

The economic downturn has had a particularly significant impact on charities and non-profit organisations. Like any businesses, when budgets are cut, marketing is the first to go – this is particularly true for charities. The irony is that marketing...

Posted August 27, 2013    

The Basics of Video Storytelling

 For some time, marketers have been moving away from the traditional selling tactics of TV commercials. It is no longer enough to tell audiences that your product is great and that they should buy it. One of the buzzwords that characterises the...

Posted May 16, 2013    

Video Production: Don't Fear It

If you think your business could benefit from a video marketing campaign, but aren’t sure where to start, you’re not alone. Many businesses delay incorporating video into their marketing strategy, because they don’t know what they should do first or...

Posted April 19, 2013    

YouTube New Layout: What is New and How It Affects You

 YouTube has undergone another transformation, leading to a slicker design and more focus on the social elements – or that was the plan, anyway.As with all changes, not everyone is happy with the results. Be that as it may, the recent changes...

Posted January 2, 2013    

The Top Ten Viral Videos of 2012

 2012 has been a great year for video sharing with the ten most viral videos being shared 28 million times compared to the 16.8 million of their 2011 counterparts.Here’s a look at the ten most shared non-music videos based on the Viral Video...

Posted December 26, 2012    

Who’s who in the world of video marketing

The scope of the Internet is a blessing and a curse. A blessing because you can find anything you need. A curse because you have to sift through reams and reams of rubbish looking for the gold. We have done the job for you in this case. Here is a...

Posted April 13, 2012