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Social Media Winner’s Circle at Geneva Motor Show [Video]
In this video blog I give viewers an insider's tour of the 2013 Geneva Motor Show, and what was hot in social media for top automotive brands. Reporting for Social Media Today, I compare multiple activations, and shows how the best exhibitors not...
Revealed: Centuries Old Social Media Secret from the Vatican
What were over 100 million people woldwide doing on Wednesday afternoon? How did that number turn into an extimated 300 million in less than an hour? White smoke.The election of a new Pope has followed the same process for hundreds and hundreds of...
Romney Racing the Facebook Effect
This week brought yet another dramatic shift in the US Presidential race standings. According to the Gallup polling service, for the first time since the Democratic National Convention Mitt Romney has pulled even with President Obama: Romney is...
What the 2012 Presidential Race Can Teach Social Media Experts
We had an opportunity last week to discuss how Republicans have been using social media and automated social sharing to drive user engagement at their national convention. In a CNBC social media blog post Wednesday, Patrick Sweeney outlined how...
Automating Social Media Sharing at your Event Delivers Data
A recent article on marketing budgets posted in Marketing Charts revealed two interesting insights. The first is that marketers are continuing to devote larger portions of their budgets to digital media with growth slated at 11.5%. The second is the...
Face.com and the Future of Social Media Marketing: Gettin' Oily
Today Facebook announced it’s latest in a string of acquisitions – the purchase of Face.com a facial recognition platform that allows apps to tag people in photos using facial recognition software.The acquisition makes sense because Face.com was...
Social Media Costs and Best Practices
I’ve been travelling a lot lately working with a wide variety of companies from Olympic sponsors to global beer companies. I’m asked the same questions time and again – what does it cost to do Facebook marketing right? How much are other companies...
Bang for Your Buck? The Cost of Social Media Marketing
I’ve been travelling a lot lately working with a wide variety of companies from Olympic sponsors to global beer companies. I’m asked the same questions time and again – what does it cost to do Facebook marketing right? How much are other companies...
Major League Baseball can Hit A Social Media Marketing Home Run
I fell asleep at a very important baseball game and woke up in a BBC documentary on Facebook and Social Media Marketing!This dream video shows the power of ambient social media experiences which were so talked about at SXSW although this is...
