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Social and Business Collaboration: A Human Science

As our businesses become more complex, it’s up to all of us to work harder at humanizing our approach in everything we do. On top of this, as businesses become more social, collaboration is becoming the most critical business competitive advantage....

Posted April 8, 2014    

Human Marketing: Socialization on Demand

Over the years, we’ve learned that information comes to us in a lot of different ways. Back in the day, content was socialized through much more traditional means like radio, television, direct mail and newspaper. These mediums allowed for...

Posted March 28, 2014    

Mass Personalization Through Digital with Ray Wang, CEO of Constellation Research [VIDEO]

 In this episode of Substance, President Bryan Kramer speaks with Ray Wang, Principal Analyst, Founder & Chairman at Constellation Research, Inc. Ray discusses in this 20-minute interview how he manages a hectic travel schedule with the...

Posted March 18, 2014    

Defining Social Personalities in Real Time

Think about how you share, why you share and what you shared for the last month. We all share things differently because we see things differently through our own eyes. We perceive ourselves one way and too often are seen by others differently. It’s...

Posted March 17, 2014    

The Future of Community: Are You In?

As humans, we’re used to joining communities in the physical world. We coach our kid’s sports teams. We go to conferences and have co-workers. We belong to book clubs and non-profit groups seeking to learn something new or make our world a better...

Posted March 5, 2014    

Driving Social Change From Within with Jeremy Burton, CMO of EMC

 In this episode of Substance, Bryan Kramer speaks with Jeremy Burton, Chief Marketing Officer of EMC. Jeremy shares in this intimate 20-minute interview how his own family and early days as an engineer at Oracle have...

Posted February 21, 2014    

The Rules on How to Speak Human

I don’t care what language you speak, who your brand is or what message you’re trying to send, we all need to speak more human (tweet this). Often enough we complicate what we’re trying to say. Ironically, as our world becomes more customer-owned...

Posted February 8, 2014    

Disruption Is a Way of Life with @CharleneLi [VIDEO]

 In this episode of Substance, PureMatter President Bryan Kramer speaks with Charlene Li, CEO at The Altimeter Group, on why she is tirelessly working to design the future of the workplace. In this in-depth and personal 20-minute interview...

Posted February 7, 2014    

There Is No More B2B or B2C: There Is Only Human to Human (H2H)

It used to be that marketing was segmented into two categories; business-to-business (B2B) or business-to-consumer (B2C). This was done (I assume), to separate specialties, audiences and segments in an effort to more highly target the groups of...

Posted January 27, 2014    

Defining Social Business with Jonathan Becher, CMO at SAP [VIDEO]

 In this episode of Substance, Bryan Kramer speaks with Jonathan Becher, global CMO at SAP. This in-depth and personal 20-minute interview reveals how Jonathan defines “Social Business”, and how it enables him to profitably manage...

Posted January 16, 2014    

Social Linguistics: The Contextual Evolution

Words and meanings have been changing for centuries from cave paintings to petro glyphs to pictograms to ideograms to writing to the alphabet. And within each of those changes, there were historical and contextual changes that revolutionized the way...

Posted January 14, 2014    

Crowd Companies with Jeremiah Owyang [VIDEO]

In this new interview, I hear from Jeremiah Owyang, globally recognized as a researcher, analyst and now Chief Catalyst at Crowd Companies. Jeremiah releases for the first time, in conjunction with his appearance on stage at LeWeb in Paris, the...

Posted December 11, 2013    

2014: Predictions for the Year of Relentless Curiosity

I suppose you could say that everything in life requires relentless curiosity in order to evolve. But if there were ever a year that exercising our relentless curiosity will become mandatory, 2014 is it. This will be the year of substance, when...

Posted December 3, 2013    

Contextual Shapeshifting: It's For Real

We talk all the time about remaining human and authentic; they’re two of the biggest buzz words in 2013. And yet the makeup of the digital spectrum has created shape shifters of all of us, both physically and mentally. As humans, we are built to...

Posted November 19, 2013    

Consumers Are Fickle Humans

At any given moment, someone is trying to earn something from someone. Whether it’s trust, loyalty respect, even love, it’s the intangibles that people desire but can never buy.I used to believe that the highest honor a product or service could...

Posted November 12, 2013    

What's Your Social Speed Limit?

A driver on the road has so much to consider around them, including both the bad drivers and the good ones. Keeping your eyes on the road, and what’s in front and behind you, is what we’re all taught in order to be effective drivers. There are...

Posted November 5, 2013    

The New Social: A Sensory Experience

Humans are social creatures; this is something we all know and understand. But recently, at the Pivot conference in New York, I had the pleasure of interviewing Scott Hebner (VP of Social Business at IBM) and friend Kare Anderson (author, speaker,...

Posted October 22, 2013    

Create Moments of Random Social Kindness

The amount of information on the Internet is estimated at 4,000 exabytes.* How large is that, you ask? If you stacked books one on top of the other, starting from the surface of the Earth, the amount of information in 4,000 exabytes...

Posted October 16, 2013    

Four Elements to Creating a Marketing Masterpiece

Whether it’s a great poet, painter, chefs or storyteller, it’s been said that the signature of a masterpiece is that its creator knew when it was ready to be consumed. Although all artists possess an ability to show us what they see, it...

Posted October 8, 2013    

Connecting with Your Customer: Featuring Ted Rubin [VIDEO]

 Connecting with Your Customer Featuring @TedRubinIn this new Substance interview, we hear from Ted Rubin, globally recognized as the most followed CMO on Twitter, Consultant, Speaker, and author of Return on Relationship.Many...

Posted October 2, 2013    

 
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