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Digital Anthropology: New Rules for Engaging with Gen C [VIDEO]
Don’t Be a Digital Dinosaur: Evolutionary Marketing in ActionPlease join me for an IBM Smarter Commerce interview in the ‘Rethink Marketing‘ series kicked off with industry visionary and digital analyst, Brian Solis. Discover...
Today's Customer: Choose Your Own Adventure
The original “Choose Your Own Adventure” book was created by Edward Packard called the “Adventures of You.” Between 1978 and 1998, it was a phenomenon for kids (and adults), because it was the first time the reader was given control over the outcome...
6 Basic Human Needs to Rethink Marketing
As marketers, it’s our job to use stories to build relationships with our audience that both meet their needs and align with the brand we represent. But how do we know which needs hit the hot buttons that are sure to evoke a response?Over the years...
A Closer Look At Crowdsourcing
Whether you like it or not, you are either crowdsourcing or being sourced. The information we are generating in a big data world is starting to funnel into tightly curated areas of interest to companies and people. And it’s only going to get bigger!...
Getting to the Authentic Essence of a Story, Person or Brand [VIDEO]
I’m incredibly excited to share the first of this two part video interview as part of the PureMatter Substance Video Interview Series: Getting to the Authentic Essence of a Story, Person or Brand.On this episode, president Bryan Kramer hosts...
Be Delightfully Disruptive
Our global, collaborative marketplace is driving innovation faster than ever before. Small companies are leveraging the power of social and automated marketing, appearing larger and making it harder to differentiate between small and big businesses...
6 Steps to Becoming a Good Social Listener
Too many companies treat social media as if it’s a one-way conversation. They set up Twitter and Facebook accounts and then start pumping out updates. But guess what? Your followers, fans, friends and customers are talking back.1. Identify your...
Social, Mobile, Online: A New World Order Redefines Proximity
It used to be that proximity drove everything. The ability to take that call, from your land line. Your capability to make a living, through learning a trade that your town had a need for. Even your opportunity to find a mate, at the school dance....
Social Intelligence: Increase Your IQ
We are getting closer than ever before to achieving the highest level of “social intelligence” – meaning understanding the real time information we have access to that powers smarter decisions faster, and with more accuracy. Social media has both...
The Mentality of Being Number Two
Building a “number two mentality” into your brand is the most important thing you can do for lasting success. A “number two mentality,” to me, means being in the position of the underdog. I love the mentality of the underdog, because their hearts...
Be a Brand of Attraction
The Law of Attraction, one of the seven Laws of the Universe, explains that “like” matter is attracted to other “like” matter, whether positively or negatively. Magnets are scientific evidence of this, and although there’s no specific evidence to...
10,000 Hour Quest to Social Enlightenment in 7 Steps
Sure, there’s instant coffee. But would you consider the maker of a cup of instant coffee a barista, their work comparable to a fine Italian latte hand crafted by someone who has studied the quality of the beans, the temperature of the milk and the...
2013: Adding Context to Content
Anything successful has context. Remember this. You’re going to need it as we move in to 2013 because, let me tell you now, stuff’s about to get real.We’ve spent the past few years as marketers wrapping our brains around the changing landscape....
The Evolution of a (Social) Website
With all the talk of social media marketing, I often wonder if people forget about the greatest tool in your marketing arsenal. I’m referring to your corporate website. It’s still your main marketing hub, the place where people go to learn all about...
The 1° Social Marketing Shift
I’m not talking about global warming or the Polar Shift. I’m talking making shifts alongside this globally social market evolving all around us. Often times small shifts in your marketing efforts combined can evolve into a 180° of success.Results...
Rounding the Bases: Moving Beyond Social Foreplay
One of my greatest mentors always said that 90% complete is 100% worthless. Unless you carry something through to the end, you’ll never see true results.This is true, and perhaps now more than ever in this new social economy. So you or your brand...
Klout, Schmout. Connecting is the Real Clout
Let me start by saying, I’m not against numbers, scores or analytical methods that give us an objective understanding of how far-reaching our brand’s impact is, be it our personal or professional brand.Whew. Okay, now that I’ve stated that, here’s...
What Kind of Social "Memeticist" Are You: Deliverer or Creator?
Memes, defined as “cultural items that are transmitted by repetition,” have been around for centuries, but the rise of social media has made it possible for them to be global in seconds, accessible to all and able to rise...
Summer Vacation Social Media Needs: a Campfire, a Good Story and a Fishing Pole
Summer vacation season is in full swing, and it might seem like your social media engagement is on a break as well. (If you’re reading this on your iPad at a luxury all-inclusive, consider me jealous. But thanks for staying engaged.)Between family...
Social Media Policies: What goes up must go higher.
In the Land of Social Media, what goes up must go higher. And by higher, I mean how effectively we use it, not how many are using it.There are about 1 billion users on Facebook, and there are 7 billion people in the world. The challenge isn’t about...
