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The Twittiquette of Choosing Who to Follow

Riding the London underground yesterday morning, I overheard a conversation between two young women about how they use different social networks (which was fortuitous because I haven’t laid down a social marker longer than 140 characters...

Posted September 6, 2013    

Do You Prefer Inclusive or Exclusive Social Media?

Two articles caught my attention this week. One of which you may have already read and the other, you probably haven’t. They both examined the individual appeal of different social networks.The in-crowdThe first was an erudite and...

Posted August 15, 2013    

Why Our Understanding of Social Media Must Always Be Placed in Context

“A work of art is something produced by a person, but is not that person – it is of her, but is not her. It’s a reach, really – the artist is trying to inhabit, temporarily, a more compact, distilled, efficient, wittier, more true-seeing, precise...

Posted July 31, 2013    

"There Are Enough Instagram Photos of the Beach": True or False?

The Huffington Post published an article last week headlined, "Why You Shouldn’t Bother Instagramming At The Beach."It revealed there were more than 19 million uses of the #beach hashtag on Instragram.Apparently this was “significant” for...

Posted July 29, 2013    

Could Snapchat Change the Way We Use Social Media?

Snapchat published a fascinating blog post on their site last week, written by their new researcher, Nathan Jurgenson.In it, Jurgenson examined how we've built a “particular, and peculiar, orientation to time: an assumed inevitability of...

Posted July 23, 2013    

The Difference Between Structured and Unstructured Data in Social Media

The Guardian recently used a useful analogy to explain the difference between content and metadata. Content being the letter and metadata the envelope.So, for example, in an email the “to”, “from” and “cc” fields are metadata, but the subject...

Posted June 24, 2013    

Is Trending the Ultimate Goal for Teenagers?

If you live outside the UK, or don’t have a passing interest in soccer, you'll almost certainly have missed the recent ‘ball boy scandal’ which engulfed the League Cup semi-final between Swansea City and Chelsea.Needing to score twice to take the...

Posted February 7, 2013    

Vines, Sound Bites and the Obsession with Brevity

"If you couldn't say it in less than 10 seconds, it wasn't heard because it wasn't aired” - Michael Dukakis, 1988 Presidential candidateBy the time you've finished reading this sentence, almost six seconds will have passed and precisely 140...

Posted February 5, 2013    

Is Outrage the Only Mode of Online Discourse?

The Guardian recently published an opinion piece by writer and comedian Viv Groskop in which she claimed that “outrage has become the lingua franca of a generation”.She bemoaned the fact “words and opinions are less important than the...

Posted January 3, 2013    

The Imperceptible Impact Of Social Media On Our Everyday Lives

“The essence of ultimate decision remains impenetrable to the observer - often, indeed, to the decider himself” – John F. KennedyThere have been a increasing number of studies recently looking at the impact our friends can have on our decisions...

Posted November 28, 2012    

Social Media's Role In Understanding And Influencing Reputation

The newsjacking blunderSEO professionals have always made use of rising searches on Google to create content that drives traffic to a website. Twitter Trends now offers a more readily available opportunity to jump on a trending topic or hashtag....

Posted November 13, 2012    

How Social Media Subtly Shapes Behavior

A recent lecture by British documentary-maker Adam Curtis explored the idea that, since the advent of the internet, all we have is our own experiences and our circle of friends and we don’t believe in the big stories anymore.As these stories are...

Posted September 7, 2012    

'Digistalgia': Has Social Media Shaped Teen Attitudes to Brands?

I think, or at least imagine, it has always been the case that a shorter passage of time need pass before nostalgic tendencies develop in younger people.To a teenage girl, a few years will clearly appear to be a far longer time span than to a woman...

Posted May 23, 2012    

Could A Social Media Poll Ever Prove To Be Dangerous?

With the race for the Presidency fast approaching, I have no doubt we’ll see even more agencies releasing ‘opinion polls’ derived from social media data.With more people using social media, there is, as Tweetminster has shown in the UK...

Posted May 2, 2012    

People Don't Really Know Why They Do What They Do

According to Nielsen’s latest ‘Global Trust in Advertising’ report word-of-mouth recommendations and reviews, either from someone they know or a stranger’s opinions online, are the most trusted sources of information for buying decisions....

Posted April 26, 2012    

Who's Afraid Of The Big Other? The Interpassivity Of Social Media

A recent study by researchers at Boston University discovered that people were, not surprisingly, using Facebook for two reasons: (1) the need to belong and (2) the need for self presentation.We now check Facebook and personal emails at...

Posted April 17, 2012    

 
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