About Social Media Today
Posts by Frederic Gonzalo Subscribe 
How Much For A Sponsored Tweet, Pin or Post?
If you have an active social media presence, whether it’s through writing on a personal or corporate blog, tweeting your life away, pinstagraming it or facebooking it, there eventually comes a time when you may stop and wonder: how can I monetize...
10 Tips for Working with Travel Bloggers and Destinations
Just returned from Toronto where I attended TBEX 2013, the Travel Blogger Exchange with over 1,300 attendees including close to 1,000 travel bloggers, journalists as well as North American destinations courting each other with speed-dating meetings...
How Quebec City Crowdsources Locals To Promote Its Destination
The folks from the Quebec City Tourism Bureau (OTQ, in French, or Office du Tourisme de Quebec), together with their ad agency Cossette, recently unveiled its most recent campaign in order to generate some buzz about the destination. On a new...
Social Media Defined By Kids [VIDEO]
The beautiful thing about kids is that, at least until a certain (teen) age, they pretty much tell it like it is, no filter, no after-thought or political correctness. Often enough, without any malice either. It’s why I like this video so much…IS...
The Innovation Obligation: 4 Key Principles
“Innovation distinguishes between a leader and a follower” – Steve JobsSki by the sea at Le MassifBefore launching my own consulting and speaking career a year ago, I was fortunate enough to spend three years at the helm of marketing, sales and...
Greater Philadelphia Tourism Marketing Corp.'s Leap Of Faith On Instagram
In this day and age of social media, blogs, user reviews and forums, travelers seek authenticity when thinking about their next trip destination. In fact, according to TripAdvisor’s annual TripBarometer study published in March 2013, 69% of...
Online Resources Key To Travel Decision-Making
In January 2013, TripAdvisor conducted its biggest traveler survey ever, with over 35,000 participants from around the globe answering questions about how travelers plan upcoming trips, use social media or mobile devices prior to, during or after...
10 Women That Rock Our Social Media World!
It’s almost March 8th, which means it's almost International Women’s Day. To mark the event this year, I thought I would share with you my top 10 women who rock the social media sphere. These ladies share a common trait: they are passionate,...
7 Steps To Manage Your E-Reputation
In preparation for two keynote sessions I will be giving shortly during the month of February, I was asked to address some of the ways brands can effectively manage their online presence. In the travel industry, for example, more and more brands...
Facebook Graph Search: A Foursquare-Killer?
Okay, so unless you’ve been living under a rock for the past two weeks, you have probably heard of Facebook’s big announcement last January 15th: Graph Search. More than a new “search tool,” Facebook will now tap into its huge database of users...
Leveraging Social Search: How Google Plans to Dominate the Travel Sphere
Ever since Google was founded 15 years ago in 1998, the search company has grown and evolved into what it is today: a force to be reckoned with, an omnipresence that spans across online to mobile operating services. The folks at Frontier created an...
The Five Challenges of Social Media Management in Tourism
I recently ran a series of posts for the French side of my blog, interviewing different tourism organizations in the province of Quebec (Canada) that execute many aspects of their social media strategy effectively. There was a big city hotel, a...
InfoGraphic: Great Trends in Mobile
The folks at CultureLabel.com recently put out this fabulous infographic that shows how quickly mobile has become a mainstay of our everyday reality. In fact, it represents a potential paradigm shift for consumers and businesses alike, both in...
