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8 Canadian Destinations Shining in the Digital World

Having just returned from Toronto where I spoke at Online Revealed Canada, the country’s premier online marketing conference for hospitality and tourism professionals, I thought this would be as good an occasion as any to share how a few Canadian...

Posted April 14, 2014    

How Facebook Influences TripAdvisor

With Facebook reducing page posts’ organic reach, forcing brand managers to spend more and more in order to maintain a dynamic community on the king of social media, there are many companies outright questioning their presence on Facebook moving...

Posted April 6, 2014    

Why Review Sites are a Must for Travel Marketers

In the past, I have shared insights on this blog about how TripAdvisor impacts travel decision-making and even gave hotels, restaurants or attractions 3 tips to rank higher on TripAdvisor. While there are various studies out there about the...

Posted March 30, 2014    

Is AirBnB the Next Powerhouse Travel Brand?

To most people in the general public, AirBnB is the poster child of the sharing economy. It started with a simple concept, nearly six years ago in 2008 : invite people over to your house or apartment, charge a minimal fee for a spare couch, a guest...

Posted March 27, 2014    

What Hotel Guests Want in Mobile Features

The iPhone was launched in 2007, less than seven years ago, yet we tend to forget how life was ‘before’ the advent of smartphones. Social media has flipped the power from brands to travelers, with review sites now common and influential in the...

Posted March 16, 2014    

The (Sorry) State of Social Marketing in 2014

Not too long ago on this blog I shared the results from a recent study conducted by Sprout Social and meant to measure How Socially Engaged is Your Brand. One of the many shocking findings was that across 15 industries, on average 4 out of 5...

Posted March 4, 2014    

4 Creative Uses of Instagram in Destination Marketing

For marketers working in the travel and hospitality vertical, it’s an ongoing challenge to find the right tools to reach out to digital nomads and the always-on traveler generation. Facebook, Twitter, Pinterest, blogs, podcasts, mobile-optimized...

Posted February 23, 2014    

How TripAdvisor Impacts Travel Decision-Making [INFOGRAPHIC]

TripAdvisor commissioned a report last December in order to better understand the importance of review sites in the decision-making process of travelers around the world. The study, conducted by PhoCusWright with over 12,225 respondents, sheds many...

Posted February 17, 2014    

How Socially Engaged Is Your Brand? [INFOGRAPHIC]

Social media has changed how people and brands communicate with each other, creating expectations and new speed levels of interaction. A recent report by Sprout Social sheds some interesting light on how customer care and engagement have become...

Posted February 8, 2014    

Facebook Turns 10! Ten Facts to Consider

Time flies, they say, when you’re having fun… well, it’s already been 10 years since Mark Zuckerberg and associates came up with the revolutionary concept of Facebook. At first, access was restricted to University campuses across the USA, but it...

Posted February 1, 2014    

3 Tips To Rank Higher On TripAdvisor

In their travel decision-making process, customers nowadays rely more than ever on peer review sites such as Yelp and TripAdvisor. While we still highly value friends and family’s opinions at the inspirational stage, the internet is where we go...

Posted January 26, 2014    

What Content Travelers Seek Online

Expedia Media Solutions partnered with ComScore during the summer of 2013, surveying over 1,000 US Adults who had traveled in the previous past 6 months, and owned a desktop/laptop, tablet or smartphone. The report “Understanding the role of content...

Posted January 19, 2014    

The ABCs of eTourism in 2014

Things move fast in the digital marketing world, and the travel and hospitality sphere is no different. We need to evolve and stay abreast of changes and coming trends. With this fresh new year just beginning, here’s my humble take on the ABCs of...

Posted January 13, 2014    

14 Digital Marketing Trends for Hotels in 2014 [INFOGRAPHIC]

In the travel & hospitality sphere, it’s always insightful to take a closer look at how hotels embrace new technologies and face upcoming challenges. The folks at NetAffinity came up with this nifty infographic that paints a pretty good picture...

Posted January 11, 2014    

What Role for Facebook in the Online Travel Landscape?

Love it or loathe it, Facebook continues to be an important player in the travel sphere, as was recently highlighted in its list of the year’s most popular topics, events and places. In fact, travel came in second position of most talked-about...

Posted December 16, 2013    

8 FAQ about Social Media in Travel

Online marketing and social media in particular have changed how the travel decision-making process takes place, forcing travel brands to adapt their marketing accordingly. Yet, not everyone adapts at the same rate, and there are still many who...

Posted December 7, 2013    

Mind the Gap…Between Online and Offline Marketing [INFOGRAPHIC]

Through September and October 2013, UK-based call tracking firm ResponseTap commissioned two pieces of research with a view to understanding the role of the phone from the perspective of both the consumer and the marketer. In the consumer research,...

Posted December 2, 2013    

Pinterest and Travel: A Match Made in Social Media Heaven

Ever since its creation back in 2010, Pinterest estimates there have been over 750 million pins in the ‘travel’ category, covering more than 1.5 million places and destinations all over the world. This makes it the second-most popular category of...

Posted November 25, 2013    

5 Travel Marketing Trends for 2014

I recently shared with you what I expected as five key social media marketing trends to look out for in 2014. Since I have been working in the travel & hospitality vertical for the past 20 years, I figure it would be equally interesting to try...

Posted November 17, 2013    

On the Effectiveness of Travel Blogs

The World’s second biggest travel trade show, World Travel Market just ended in London, bringing over 48,000 tourism industry key players from across the globe. Every year, as part of their educational tracks and seminars, WTM publishes its annual...

Posted November 10, 2013    

 
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