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7 Hot Content Marketing Tips for Management Consultants

The new business buying process is one of the best things to ever happen to the management consulting industry. The Corporate Executive Board found that the average buyer completes 57% of their sales process before ever contacting a salesperson....

Posted March 31, 2014    

Use Content Marketing for Insurance Agency Lead Generation

While some insurance agencies are using digital marketing strategies to drive business growth, many don't think they are applicable to their business. If you don't agree with me, look at 5 insurance agency websites in your market. You'll be...

Posted February 14, 2014    

Use Social Selling to Generate Quality Sales Leads

Are you turning a deaf ear on social media? Don’t. Eighty-seven percent of B2Bs are active on LinkedIn, making it the top social media site, followed by Twitter (80%), Facebook (80%) and YouTube (61%). Social media is important to not only keeping a...

Posted January 15, 2014    

7 Hot Tips for Executing Your Social Media Marketing Strategy

Social media marketing success doesn’t take place over night. It’s a cumulative process that produces success with persistent and consistent execution. Your first step in social media marketing is to develop a strategy that defines your target...

Posted September 3, 2013    

Why Every Entrepreneur Should Focus on an Integrated Marketing Strategy

I recently read an article by Tom Searcy in Inc. Magazine titled, "6 Sales Tips For CEOs Who Hate Sales." In the article, Searcy provides several tactics to help CEOs be more successful in their sales efforts. The article doesn't explain why it's so...

Posted August 19, 2013    

Why Social Media Marketing Is More Effective Than PR

I'm probably not going to make friends in the public relations or journalism communities with this article, but here goes. I recently attended an event titled "Meet The Press" in which 5 local business journalists shared their thoughts on how...

Posted April 19, 2013    

Is Your Inbound Marketing "Expert" Really An Expert?

How often do you see or hear people claim to be inbound marketing experts? Have you heard someone claim that they "will get you on the first page of Google"? There should be one word that pops in your mind when you hear someone make that claim (hint...

Posted April 16, 2013    

How to Optimize Your LinkedIn Company Page for Social Media Success

As I’ve mentioned in this blog before, LinkedIn is the most effective social media network for B2B lead generation.  In fact, it’s 3 times more effective than either Facebook or Twitter.  LinkedIn has over 160 million members who use the...

Posted July 25, 2012    

Inbound Lead Generation and the Great Recession

Many people are aware that technology, specifically the internet, has changed how businesses buy goods and services forever.  Google has replaced the Yellow Pages and most buyers have a good idea of what they want to buy and who they want to...

Posted May 2, 2012