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Why Social Media Marketing Is More Effective Than PR
I'm probably not going to make friends in the public relations or journalism communities with this article, but here goes. I recently attended an event titled "Meet The Press" in which 5 local business journalists shared their thoughts on how...
Is Your Inbound Marketing "Expert" Really An Expert?
How often do you see or hear people claim to be inbound marketing experts? Have you heard someone claim that they "will get you on the first page of Google"? There should be one word that pops in your mind when you hear someone make that claim (hint...
How to Optimize Your LinkedIn Company Page for Social Media Success
As I’ve mentioned in this blog before, LinkedIn is the most effective social media network for B2B lead generation. In fact, it’s 3 times more effective than either Facebook or Twitter. LinkedIn has over 160 million members who use the...
Inbound Lead Generation and the Great Recession
Many people are aware that technology, specifically the internet, has changed how businesses buy goods and services forever. Google has replaced the Yellow Pages and most buyers have a good idea of what they want to buy and who they want to...
