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What is Smarketing? And How To Put It to Work for You

Have you heard the term Smarketing before? If not, then this post is for you and your company. But, before I jump right into the definition of Smarketing let me set the stage, to help you better understand exactly what this post is about. If you’re...

Posted May 24, 2013    

Watch Out: Google's Penguin 2.0 Is Fast Approaching

Watch out: Google’s Penguin 2.0 is fast approaching. Did Google’s Penguin affect your site the first time around? If so, you might want to listen up and follow these steps to make certain that your site is safe and your ranking doesn’t get slammed....

Posted May 22, 2013    

Creating a Mobile Strategy: Reach Your Audience On the Go

Reach your audience on the go. If you haven’t created a mobile site yet your customers can only view your website probably when sitting down at their computer. What do I mean? Your website might be hard or impossible to navigate using a mobile...

Posted November 28, 2012    

How to Create A Strategy For Cyber Monday

If you haven’t heard of it yet, Cyber Monday is the online shopping version of Black Friday. Shop.org coined the term Cyber Monday on November 21, 2005 and since then, billions of dollars have been spent on this day by consumers rushing to get deals...

Posted November 24, 2012    

Exploiting Facebook's Newsfeed Algorithm

Want to beat FaceBook’s newsfeed algorithm and get more fans to see your content? Then post often.I know what you’re thinking…Hear me out first before you jump to conclusions.You’ve read it a dozen times, not to post often or you’re going to...

Posted October 15, 2012    

How $15 Can Buy Your Company a Lot of Extra Exposure on FaceBook

 Can your company spare $15 in return for a possible large amount of exposure? Yes? Then it whip out and try FaceBook promote post! But before you do, ask yourself what you're going to promote. Let me guess: a promo code to sell your product,...

Posted October 8, 2012    

What are Social Media KPI’s?

I’ve been asked this question multiple times in recent months; what are Social Media Key Performance Indicators?  And here is my answer. What are your success factors on Social Media besides selling a product? Tell me what your company wants to...

Posted May 11, 2012    

3 Tips to Get People to Hear Your Social Message

Does your company have a FaceBook page, Twitter account, Google+, YouTube or even Pinterest boards but no one is hearing your message. Why do think that is? You’re doing all the right things that you’ve learned from watching multiple webinars and...

Posted May 9, 2012