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Creating a Social Media Strategy for Your Event

You might be asking yourself: Why be social at events in the first place? Don’t I already have enough to do?Social media can play an important role at any type of event – whether it’s tradeshows or even webinars – and can help you achieve a variety...

Posted February 15, 2014    

Top 4 Content Marketing Mistakes

Great content should inspire loyalty and interest from potential consumers. As more companies embrace the importance of content marketing, there are still many common missteps. Here are some content marketing mistakes to avoid:Mistake #1: Not...

Posted January 7, 2014    

Top Digital Marketing Trends in 2014

2013 will be known as the year organizations began embracing different tactics for digital marketing in a big way. It will also be known as the year of the biggest social media changes: Twitter’s IPO announcement, Google and Facebook’s algorithm...

Posted January 4, 2014    

Tips on Enhancing Your LinkedIn Company Page

This week LinkedIn released a list of the 10 best company pages in 2013. LinkedIn reached out to its members and asked them to nominate businesses and organizations who inspired and engaged users. The list of top companies included: Adobe...

Posted December 19, 2013    

Tips for Building Loyal Brand Advocates

Consumers are influential. They have the power to influence their peers to buy or not buy your products – both offline and online. How is this determined? Based off their experiences with your brand. Creating a brand advocacy program can help you...

Posted November 15, 2013    

Facebook Ads CTR Up 275% [RESEARCH]

With holiday shopping season around the corner, are you starting to ramp up your marketing efforts? Does social media play a part in that strategy? It definitely should. Social media marketing continues to evolve and provide brands an opportunity to...

Posted October 31, 2013    

Facebook Custom Audiences Now Available to All Advertisers

Facebook has officially announced that targeting via Custom Audiences will be available to all advertisers by the end of November. This means that all types of businesses can start targeting their customers on Facebook using this feature.What’s...

Posted October 28, 2013    

4 Types of Social Media Mistakes

There are many examples of social media infractions by companies, but the good news is that these types of experiences force marketers and senior executives to take notice and become more responsible about social media. In an earlier post...

Posted October 19, 2013    

What You Need To Know About Facebook's New Algorithm

If you’ve managed a Facebook page for a client then you know how difficult it can be to get your posts seen by fans. Just because your page has 10,000 likes, doesn’t necessarily meant that your posts are going to be seen by 10,000 people.In the past...

Posted October 18, 2013    

How to Avoid Content Marketing Mistakes

Great content should inspire loyalty and interest from potential consumers. As more companies embrace the importance of content marketing, there are still many common missteps. Here are some content marketing mistakes to avoid:Mistake #1: Not...

Posted October 10, 2013    

Understanding Social Media Customers [RESEARCH]

As a social media marketer, content marketing plays a key role in my overall social media strategy. Content marketing is not only focused on selling, but it should also inspire loyalty and interest from current and potential customers. With...

Posted October 9, 2013    

Responding to Criticism on Social Media

Social media is a great platform for company’s to share, extend and enhance their brand awareness. It has the ability to bring brands and consumers together, but it also opens the door to transparency and open criticism.Whether it’s an angry...

Posted September 11, 2013    

10 Tips for Better Social Media Status Updates [INFOGRAPHIC]

We’ve all had that moment when you’re out of ideas. You’ve written about interesting topics and covered content that your fans are interested in but sometimes you just hit (what I like to call) the “Social Media Writers Block.” When that happens...

Posted June 23, 2013    

Social Media: Employees Are Your Best Brand Advocates

One of the most under-leveraged resources for many brands, within social media, comes from within: their employees. Research has continuously shown that people trust word of mouth or recommendations anonymously or via personal networks. So...

Posted May 23, 2013    

Twitter Hashtags in TV Advertising [INFOGRAPHIC]

Hashtags are everywhere, on different types of marketing materials. With that said, most television programs have also adapted this social media tool to promote their brands or even special topics and events. During this year's Super Bowl, dozens of...

Posted February 10, 2013    

10 Ways to Convert More Customers Using Psychology [Infographic]

Converting leads into customers is a top marketing goal for businesses. A few months ago I had shared an infographic that outlined 10 Things Your Customers Wished You Knew About Them. Understanding your customers is important for not only making...

Posted December 9, 2012    

10 Things Your Customers Wish You Knew About Them [Infographic]

Earlier this week I shared an infographic that outlined the 6 Keys to Branding your Small Business. One of the components was related to knowing who your target audience – or customers are. You can never know too much about your customers....

Posted September 20, 2012    

 
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