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Can Small-Brand Social Profiles Compete with Energy Drinks, Sports Brands, and Music Labels?

When I first got into the social media game, I heard about a ‘cowboy’ social media ‘expert’ who would turn away potential clients because they didn’t have the type of businesses that consumers would generally want to ‘follow’ on a social media...

Posted December 16, 2013    

The Online Sales Funnel

The primary purpose of online marketing is to influence consumers to take action – whether it be purchasing a product (online or offline), employing your services or executing some other call to action. When consumers engage in this action process...

Posted December 2, 2013