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Increase Your Facebook Reach
In this post I'll show you an example of how to increase your Facebook Reach. Facebook reach is defined as "the number of unique people who have seen your post. Figures are for the first 28 days after a posts' publication only."Facebook...
Effective B2B Social Media Marketing
"Give a man a fish, feed him for a day, teach a man to fish, feed him for a lifetime"I manage fifty social media pages for an apartment management company for my full time job. The leasing teams at each community are responsible for outreach...
3 Facebook Post Styles to Test Engagement
Facebook allows for many different types of posts that you can use to engage your community. In this post I'll show you 3 styles of Facebook posts that you can use. You'll also see different teaser copy or text in the post to get users to click...
A Simple Way to Increase Facebook Engagement
If you aren't worried about your Facebook engagement...you should be. As I wrote about earlier, Likes, don't matter. Engaged fans do. Facebook applies an algorithm called Edgerank in which it prevents you from seeing every update...
New Facebook Privacy Settings Easily Explained
I logged into Facebook Yesterday and was prompted to review my privacy settings. It looks like Facebook has changed the way users can view their settings in an easier way. I find that Facebook makes it more complicated then it needs to be, so I'll...
What Festivus Can Teach You About Social Media
HAPPY FESTIVUS!In this post, I'll explain how you can use the concept of Festivus to improve your social media in 2013. If you are unfamiliar with the story of Festivus take a gander at the video below.Bellow are my comments on how social...
Explaining Twitter
by Adam GoldbergHave you ever needed to explain what Twitter is? I use Twitter everyday, both personally and professionally and admittedly felt challenged making this presentation. Below are easy to understand slides explaining what Twitter is....
What Twitter Does Best
There isn’t a day that goes by that I don’t have to defend Twitter and it’s greatness. I became a user in 2009 and didn’t pay much attention at my initial sign up. As my friends started getting it, it started to become more relevant. There are...

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