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Increase Your Facebook Reach

In this post I'll show you an example of how to increase your Facebook Reach. Facebook reach is defined as "the number of unique people who have seen your post. Figures are for the first 28 days after a posts' publication only."Facebook...

Posted May 14, 2013    

Effective B2B Social Media Marketing

"Give a man a fish, feed him for a day, teach a man to fish, feed him for a lifetime"I manage fifty social media pages for an apartment management company for my full time job. The leasing teams at each community are responsible for outreach...

Posted February 16, 2013    

3 Facebook Post Styles to Test Engagement

Facebook allows for many different types of posts that you can use to engage your community. In this post I'll show you 3 styles of Facebook posts that you can use. You'll also see different teaser copy or text in the post to get users to click...

Posted January 11, 2013    

A Simple Way to Increase Facebook Engagement

If you aren't worried about your Facebook engagement...you should be. As I wrote about earlier, Likes, don't matter. Engaged fans do. Facebook applies an algorithm called Edgerank in which it prevents you from seeing every update...

Posted January 3, 2013    

New Facebook Privacy Settings Easily Explained

I logged into Facebook Yesterday and was prompted to review my privacy settings. It looks like Facebook has changed the way users can view their settings in an easier way. I find that Facebook makes it more complicated then it needs to be, so I'll...

Posted December 26, 2012    

What Festivus Can Teach You About Social Media

HAPPY FESTIVUS!In this post, I'll explain how you can use the concept of Festivus to improve your social media in 2013. If you are unfamiliar with the story of Festivus take a gander at the video below.Bellow are my comments on how social...

Posted December 24, 2012    

Explaining Twitter

by Adam GoldbergHave you ever needed to explain what Twitter is? I use Twitter everyday, both personally and professionally and admittedly felt challenged making this presentation. Below are easy to understand slides explaining what Twitter is....

Posted December 4, 2012    

What Twitter Does Best

There isn’t a day that goes by that I don’t have to defend Twitter and it’s greatness. I became a user in 2009 and didn’t pay much attention at my initial sign up. As my friends started getting it, it started to become more relevant. There are...

Posted June 20, 2012