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How the Service Industry Markets Big With Small Dollars
If you're a fan of AMC's hit drama "Mad Men," you might have an understanding of how the balance of power worked for advertising in the '60s. The biggest companies with the deepest marketing budgets ruled the advertising space across all mediums....
7 Ways You Can Effectively Lose Social Media Followers
Establishing a social media presence is important for almost any brand nowadays. A recent infographic by MBA Online encourages CEOs to use social media because of some compelling statistics. For instance, data shows that 8 in 10 social media users...
How to Use the New Flickr for Search
Within hours of the announcement of Yahoo!'s blockbuster purchase of Tumblr for $1.1 billion, they made another bold announcement that probably made a lot more users happy. Flickr, one of the most popular web services for sharing, storing and...
HootSuite App Update Eases Influencer Monitoring
Businesses that want to take advantage of online marketing need to do several things well: attract website traffic, generate leads, convert leads into sales, and then measure everything. One of the best tools for measuring the effectiveness of your...
Pinterest Adds Products, Recipes and Movies
Pinterest has announced a very interesting new feature called "rich pins." The idea is that instead of a pin being just an image and description, certain kinds of pins might include other specific information that always applies to those kinds of...
Smile! You are Your Brand Image
With the proliferation of social networks and profiles, comment systems and discussion forums, and other online services, creating an account for ourselves is now second-nature. What is not yet second-nature is an understanding of just how important...
Promoting Content with Google+
Many bloggers stop the promotion of their content on social media sites at Facebook and Twitter. While Facebook and Twitter are great ways to spread the word about new and existing content, it is by no means the only relevant social media platform...
5 Useful Apps for Facebook Business Pages
Facebook marketing is a huge business and recently there have been massive changes taking place in the way pages for businesses are handled. You can promote your page using Facebook ads and sponsored stories. Apart from these paid campaigns, you can...
Pinterest Adds Mobile Mentions and Notifications
Pinterest has announced an improvement to its suite of mobile apps that includes notifications, mentions, easier search, sending pins and more.Pinterest NotificationsThe Pinterest apps now feature a complete set of notifications, including Push...
Buffer for Twitter and Facebook Gets Better
One of the truly killer apps for social media management is called Buffer. If you're not familiar, the idea is that, using Buffer, you connect your Facebook, Twitter and LinkedIn accounts, and set schedules for each account. You can then add links...
Personal vs. Business When It Comes to Social Media
Social Media has been an evolving and overwhelming force over the past 6-7 years, taking over personal lives and forever changing the way people communicate. Social Media has connected people like nothing we have seen before! It has also become a...
Rebuilt Facebook Pages Manager is Faster and Easier
One of the great benefits that Facebook has offered businesses for a while now is a dedicated app just for managing Facebook Pages. The Facebook Pages Manager mobile app was designed from the beginning to make it easy for business owners and...
Make Your Blog Come Alive with the Help of Emotions
The internet has many facets, but one of its most popular ones is without a doubt blogging. People blog for many reasons, but no matter the motivation, one should be passionately interested in what he or she is creating. There is an over-saturation...
Effective Digital Marketing Campaigns for Mother's Day
Daughters, sons and husbands spent about $18 billion on Mother's Day gifts in 2012, and a quarter of them shopped online, according to MSN Money. Needless to say, merchants are doing everything they can this year, too, to get a piece of this pie....
4 Times Smart Tech People Said Stupid Things
We guess Scott Adams put it best when he said “It’s a wondrous human characteristic to be able to slip into and out of idiocy many times a day without noticing the change or accidentally killing innocent bystanders in the process.” You see, just the...
Hey, He Took My Blog Post Idea!
Have you ever had an idea for a blog post, but before you can write about it, someone else beat you to it? If you write about social media and technology like I do, you probably answered "all the time!" It's actually quite rare for me to write on a...
How I Use Social Networks
There are many different social networks out there, and if you're like me, you have accounts on a lot of them. Maybe you created a profile on Facebook to connect with friends and family, or maybe you got on Twitter because you were told it would be...
Tag, You're It! Instagram Adds People Tagging
In an update to their mobile apps today, Instagram has added Facebook-like tagging to uploaded images. In an official blog post, Instagram explains that the new feature is called Photos Of You. Here's how it works.When you upload an image to...
Twitter Focuses on Local Trends
Twitter has released an update for their mobile app today that lets users "see what's happening near you or around the world." The update introduces a location aspect to Trends that can localize tweets and and give users a way to find tweets and...
Taking Out the Twitter Trash: The How and Why of Unfollowing
How many people are you following on Twitter? If it's more than a hundred, I bet your Home stream is crazy like mine. I don't even look at my Home stream anymore. I have no choice but to use Lists to segregate the people I'm interested in listening...
