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Visa Hits 1st Place in the Twittersphere as Official Sponsor of Olympics [INFOGRAPHIC]

International events like the Winter Olympics are the perfect marketing opportunity for international brands. Millions of people worldwide are closely following the biggest sports event in the world and they love the Olympic vibe. Brands that...

Posted February 26, 2014    

Which Brand Won the Social Super Bowl? [INFOGRAPHIC]

 The “holy grail” of American football was yet again a celebration of the big brands’ commercials. The online buzz leading up to February 2nd was, of course, massive, but it was Game Day itself that made our servers explode! Lucky for us not...

Posted February 5, 2014    

Should Your Brand Reply to All Social Media Posts?

The answer is simple: no.Social media customer service comes down to this: you have to carefully think about what you will reply to. This may sound simple but each company will have their own angle when coming up with an answering scheme. An...

Posted November 25, 2013    

3 Tips for Efficient Routing of Social Media Messages

Make sure you have the right people working with your social media management toolSocial media management tools typically offer only a limited number of user accounts in their different pricing plans. Although you can often buy as many user accounts...

Posted September 18, 2013    

How Canned Responses Can Work for You

When are canned responses useful?Canned responses (also called scripts or templates) were already being used in email but they’re equally useful in social media. When people address your company on Twitter, Facebook or Google+, you should give...

Posted August 19, 2013    

5 Advanced Features in Social Media Engagement Tools

Social media management tools often have a lot more features than the ones you’re using. I bet you often think ‘I wish I could do this’ or ‘it would be cool to do that’. What if I tell you there is a good chance the tool you are using for social...

Posted August 15, 2013    

4 Key Metrics to Measure the Success of a Marketing Campaign

For marketing creatives the the process of inventing a campaign can be tough. However, once you have the perfect idea the fun begins and you can put all your thoughts and ideas into action. After the campaign has been launched and conversations...

Posted July 25, 2013    

How to Measure Team Performance from Two Points of View

Social media is more and more becoming an established channel for customer service. As with the traditional customer service, team leaders need to measure their team performance. However, the KPI’s you use to measure team performance depend on...

Posted July 15, 2013    

Brand Management Using Social Media: Alerts and Reporting

Brand managers guard over the brand’s identity and reputation and strive to improve sales and grow market share. Nowadays a brand’s reputation depends in a large part on the online activity and conversations around it. Social media have...

Posted June 19, 2013    

How Social Media Management Helps You Through a Crisis

Crises happen, whether you like it or not, so you’d better be prepared! Many companies have standard procedures for handling crises and this really works wonders. Nowadays, however, the internet makes crisis situations more challenging ...

Posted April 4, 2013    

The Twitter Tone of Voice: Fun, Helpful or Informative

Twitter as a marketing toolAt the Social Media World Forum in London this week Bruce Daisley, the UK Twitter Director, gave an interesting presentation on how you can use Twitter as a marketing tool. One of the things he focused on is...

Posted March 21, 2013    

Spokespeople Benefit from Social Media Through Email Alerts

It’s official: social media is infiltrating all company departments and functions. A spokesperson is one of those people who can definitely benefit from social media. Let’s have a look at a spokesperson’s responsibilities and how social media...

Posted February 18, 2013    

4 Things to Consider Before You Start Social Media Monitoring

Although it sounds obvious that you think about what you want to monitor before buying a social media monitoring tool, we notice not all brands think about this sufficiently. Or rather, not all brands know all the monitoring possibilities. Here is a...

Posted February 12, 2013    

Make Market Research Easier with a Monitoring Tool

Market research: expensive and time-consumingTraditional market research requires a lot of effort and money. You need in-house employees to conduct the research or you have to outsource it to an agency. Whatever the case, both need quite some time...

Posted January 28, 2013    

Social Media for Sales Leads in 4 Steps

Social Media is the ideal place to pick up new sales leads. People who are searching for a certain product or service, will often ask their friends for advice. In real life, for sure, but definitely also online. Who hasn’t seen tweets...

Posted September 18, 2012    

Mitt Romney gains 120.000 new Twitter followers in 2 days. All robots?

Mitt Romney must have felt extremely popular on July 22th. In about two days time, he had gained almost 120.000 new followers. To give you an idea of the normal numbers: between June 1st and July 20th, Romney’s Twitter account had a follower...

Posted August 3, 2012    

Social Media Requires a Cross-Functional Team

Does your company use social media? And if so, who’s in charge? Chances are high your answer’ll be: the marketing team. True, someone has to give social media integration a little push, but the marketing department shouldn’t be the only ones...

Posted July 21, 2012    

 
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