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How Twitter's User Engagement Problem Affects Brands

In case you hadn’t heard, Twitter has something of a user engagement problem. In its Q4 2013 earnings results, the social network reported that whilst user numbers had grown overall, both the total number of timeline views and the number of timeline...

Posted February 7, 2014    

Aviva and Barclays Lead Sector in Corporate Social Media Use

Yesterday we looked at how the primary sectors represented by the FTSE 100 fared in our Social Media and The City report. Pharmaceuticals & Biotechnology companies put in the best combined performance, followed by Oil & Gas...

Posted December 7, 2012    

Which of the big PR agencies are most social?

PR agencies sell their clients advice on how to 'manage' social media. But how good are they at doing it for themselves?My view is that big agency networks offering social media advice must walk the talk. Those that cannot show they know what they...

Posted July 30, 2012    

FTC Guides on Endorsements and Testimonials: What it means in practice

On 1 December 2009 new guidelines (Guides) from the Federal Trade Commission (FTC) concerning the use of endorsements and testimonials in advertising come into force in the United States. The most significant development in this revision is the...

Posted October 13, 2009    

Is Enterprise 2.0 a crock?

Dennis Howlett thinks so (although he doesn’t say whether his hypothetical crock is full of gold or some other raw material). I started writing a brief, witty response to his ZDNet post whacking anyone who dare use the term Enterprise 2.0 over the...

Posted August 27, 2009    

Help us write our social media guidelines

In May 2005, Hill & Knowlton wrote and then published our first personal blogging guidelines. Two years ago, as we started to give our clients more and more social media marketing advice, we updated these to create a wider set of social media...

Posted August 24, 2009    

Why augmented reality is the next killer marketing technology

Since becoming the proud owner of an iPhone 3GS I’ve annoyed family, friends and colleagues silly be flashing it around and telling them which direction North is. I’ve also been marveling at the ecosystem of third party applications available (which...

Posted July 10, 2009    

Helping executives get things done

Over the last three weeks, I have had as many conversation with senior executives about how they can cope with the constant barrage of incoming information, mainly via email. In various lengths of windedness, I tell them rather smugly that my inbox...

Posted May 25, 2009    

Social media influence cannot be measured

A few different projects have got my mind focused on influence this week. The first is planning the research design for the centrepiece of my book on social media in B2B (can we measure the influence that social media platforms have on the different...

Posted May 22, 2009    

Calling all business marketers

Not content with burning myself out last Christmas finishing my first book, Enterprise 2.0, I have just signed a contract to write my second. And this time on an even shorter timescale! For this next title, I’ll be focusing on consumer marketing’s...

Posted April 24, 2009    

Here comes the recession… and B2B spam!

Spam is obviously a fact of life these days, but I can’t help but notice a subtle increase in the amount of unsolicited email hitting my work inbox. And it’s not just the quantity that is grabbing my attention, but the content too. You see, this isn...

Posted April 8, 2009    

Twitter: The New Mobile Marketing

As micro-blogging platform Twitter enters the mainstream and its founders contemplate charging for commercial accounts, marketers should begin to explore its application as a direct response channel. This blog has been critical in the past of...

Posted February 10, 2009    

Five steps to a successful corporate Twitter presence

As Twitter gathers pace, we are seeing more use of the micro-blogging community by companies and brands. There’s absolutely nothing wrong with that, but like blogging that went before they will come unstuck if they don’t take the time to...

Posted January 25, 2009    

Obama's Inauguration Address: How Did You Read It?

Following on from the time lapse analysis we conducted on the US Airways crash landing yesterday, today we turned our attention to President Obama's inauguration speech. There has already been some interesting analysis (like this Wordle image), so...

Posted January 21, 2009    

Congrats to Ryan Peal

When people sign up to be part of the Collective Conversation community, we ask them to go through a slightly tongue in cheek self-assessment form. One of the questions is: Why do you want to blog? Get promoted Get noticed Get fired Get...

Posted January 21, 2009    

Corporate Twitter Accounts and Online Reputation

As with blogs that went before, the question of whether companies should use “corporate” Twitter accounts still polarises opinion. There are those who believe that “social” media should be exactly that, and others who think it is fine for companies...

Posted November 12, 2008    

Obama's Technology Commitments

As I write, it appears that Barack Obama will become the first black American President in history - but aside from the colour of his skin, what impact is he likely to have on marketing technology? Well according to Hill & Knowlton's experts on...

Posted November 5, 2008    

Verifiability, not truth

I got into a discussion over lunch today about the over-reliance of Wikipedia as a factual source of information. I pointed to the fact that verifiability is one of the online encyclopedia's core content policies, but how "verifiable" are some of...

Posted August 19, 2008    

Is Google.com your company's real home page?

Forrester Research analyst Jeremiah Owyang thinks so. I'm not convinced though - his hypothesis only holds water when people use Google to look for a company. So if 50-60% of the web traffic to your company's site comes via Google (as ours does)...

Posted July 15, 2008    

Google's reputation opportunity in the Viacom case

Google receives its fair share of criticism over how it exploits the personal data of the users of its search and other services, so what a refreshing change to see it defending privacy rights in its tussle with Viacom.The entertainment company has...

Posted July 4, 2008    

 
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