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Starting with Nothing? Cut Corners with These Entrepreneurial Tools

Half of new business startups fail within five years, according to the latest available data from the Census Bureau and Bureau of Labor Statistics, as SmallBizTrends.com reports. For online businesses, the failure rate rises to 97 percent,...

Posted April 4, 2014    

Social Media Usage Policy Among Employees

It wasn’t too long ago when social media sites such as Facebook were only perceived as harmful to the productivity of employees. Now, there are companies that coach employees to become brand advocates in social media. In fact, social media is here...

Posted March 31, 2014    

Using Social Media for Your Marketing Efforts

There are two kinds of Twitter and Facebook accounts: professional and personal, which means that it is now a conventional thing to see companies using Facebook, Twitter, Pinterest and other social networking sites to showcase their products and...

Posted February 24, 2014    

Twitter Rolling Out Revamped Look Resembling Facebook

Twitter may soon look like Facebook as users of the social networking giant report that they are seeing a new layout which observers note look like a mix of Facebook and other social networking stars.One of those users is the Twitter account used by...

Posted February 13, 2014    

Why Social Media Marketers Prefer Not to Use Google+

  Lots of social media marketers have different reasons why they choose to not use Google+ deliberately. Some marketers who do use it are not as intense as when they are on other social networking sites. Here are a three of the reasons...

Posted January 30, 2014    

Twitter Redesigns Desktop Homepage to Match Its Mobile Apps

Twitter has redesigned its desktop homepage in a bid to match the look and feel of its mobile app versions. The new design and layout clearly resembles Twitter for iOS and Android, with the cover image now behind the profile pic at the top-left...

Posted January 17, 2014    

More than Half of Social Media Ads Spending Will Go to Native In-stream Ads

One of the most effective ads in social media right now are native-social ads, ads that are incorporated within the social stream, like the ads that appear in Facebook’s News Feed.In fact, native ads are gettings lots of shares and clicks and, in...

Posted January 13, 2014    

Lawsuit Claims Facebook Scans Our Private Messages

 Facebook is a lawsuit magnet. And this time the company is sued over claims of espionage, as the new lawsuit alleges that Facebook spied on messages and shared the data to third-party advertisers and marketers. The filing with a federal...

Posted January 7, 2014    

IBM Says Twitter Infringes on 3 of Its U.S. Patents

IBM recently sent a missive addressed to Twitter that attempts to settle assertions of infringement on at least three U.S. patents currently owned by the tech industry giant.The main patents affected are (1) U.S. Patent No. 6,957,224, the efficient...

Posted November 11, 2013    

Nearly Half of Americans Think Twitter Is Not a Good Investment

Nearly 50 percent of Americans do not think Twitter is a good investment, while more than 40 percent of Twitter users have seen promoted content on the micro-blogging platform and most of these users dawdle rather than actively tweet.In addition,...

Posted November 8, 2013    

Facebook Says 48 Percent of Daily Active Users and 49 Percent of Ad Revenue Come from Mobile

During the latest Facebook quarterly earnings conference call, the company data revealed it is closer to a point where mobile ad revenues and usage will soon outperform desktop ad revenues and usage.Even though Facebook co-founder and CEO...

Posted November 4, 2013    

Why Your Klout Score Matters

Status updates, comments, tweets, shares, retweets, likes, +1s – all of these data points help social media analysts and marketers gauge the influence of a particular person or business. With the different metrics and analytics tools available...

Posted October 29, 2013    

Ace LinkedIn With These 17 Profile Must-Haves [INFOGRAPHIC]

LinkedIn, though not as massive as Facebook, is very important in its own right particularly in the business and professional markets.LinkedIn can be the gateway for people to connect with organizations who are offering better jobs or projects. This...

Posted October 26, 2013    

Halloween Facebook Marketing Ideas [INFOGRAPHIC]

With Halloween fast approaching, marketers are looking for ways to “Halloween-i-fy” their efforts on social media. Did you know that 30 percent more people enter promotion campaigns during Halloween? That’s why we have here today an...

Posted October 22, 2013    

Traits of Job Applicants on Social Media Detrimental to Career

Social Barrel - The latest Social Media News and Marketing TipsRecruiters pan across and rummage several social media platforms to look for the profiles of job candidates before they make a hiring decision.But how do they know they have chosen the...

Posted October 20, 2013    

How to Make an Effective Landing Page for Your Business [INFOGRAPHIC]

Every company that is serious with its online marketing campaign needs a corresponding landing page on what it has to offer. Landing pages make or break deals, drive prospects to visit the Contact Us page, or lead to direct downloads of product...

Posted October 15, 2013    

Hiring An SEO Firm After Google’s Hummingbird Update

Visibility on search engines is vital online, but choosing among SEOs is obscure. Most small businesses look for local web service companies, whereas national and global companies hire large online marketing firms.Then you realize that SEO prospects...

Posted October 14, 2013    

Online Currencies: What's In Store for Bitcoin After Silk Road Shutdown?

Silk Road, allegedly the largest online black market for illegal drugs, was shut down by the FBI earlier this week, and the value of Bitcoin plummeted $500 million at that instant. With the tight connection between these two, what’s in...

Posted October 5, 2013    

How Facebook Can Harm Your Business

Facebook has been linked with many negative psychological effects, such as depression, and it has also led to relationship problems. Furthermore, Norwegian researchers have even classified Facebook as an addiction, even coming up with a scale to...

Posted October 1, 2013    

US State Department Joins Instagram

On Monday, the United States State Department launched its very own Instagram account.According to the US agency, the Instagram account will be “showcasing behind-the-scenes images of the Department’s domestic and overseas work, including the...

Posted September 26, 2013    

 
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