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Can Digital Finally Drive Offline Sales at Scale?

Digital marketers have long struggled to drive offline sales. Not only has it been near impossible to track, rendering attribution futile, but how consumers shop has gotten complicated. Top thinkers have tried diligently to map the purchase...

Posted January 28, 2014    

Why Is Digital Marketing Success So Elusive?

 I’ve been a digital marketer for 20 years – roughly half my life. That means I started in the early nineties. Here’s a nice digital marketing timeline if you want to see what was happening then – for example, the World Wide Web...

Posted October 15, 2013    

Changing the Way You Think of Reaching Consumers in Social Streams

Pop quiz!Sorry, I know we’re still on summer vacation, but it’s time to start getting your brain moving again.Question 1.When you think of Facebook, is this the first thing you think of? Question 2.What about Twitter? This? Question 3.When...

Posted September 5, 2013    

 
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