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Social Advocacy & Politics: Riding the Wave, or Social Media Transforms the Newsroom

Tara Urso’s post on NewsJacking has our office buzzing. The idea of riding a trend wave to get your message out to a larger, newer audience is equally central to politics, advocacy and covering the news as it is to brands. While everyone is talking...

Posted April 22, 2014    

Social Advocacy & Politics: The Counter-Revolution Will Not Be ZunZuneo'd

If, as Malcolm Gladwell claims, the revolution will not be tweeted, can the counter-revolution be ZunZuneo’d? Well, given that the USAID funding for the American-made Twitter alternative for Cuba, known as ZunZuneo, dried up in 2012, probably not....

Posted April 15, 2014    

Social Advocacy & Politics: Is it the #WorstRate if #NobodyPaysThat?

Back in 2010, I developed a strategy for seizing other campaigns’ hashtags called “Denial of Hashtag” or DoH! The idea behind the Denial of Hashtag tactic is to flood someone else’s hashtag timeline with counter messaging to either shift the...

Posted April 8, 2014    

Social Advocacy & Politics: Breaking Up with Facebook Is Hard to Do... Or Is It?

Before you go all postal on me for changing my mind as often as Facebook changes its interface and algorithms, understand that I have always had a love/hate relationship with the 800-pound social network in the room. Sure, I have given you some...

Posted April 1, 2014    

Social Advocacy & Politics: Don't Sell the Political Power of Social Media Short

Before the Internet, the tedious work of organizing that was required to circumvent censorship or to organize a protest also helped build infrastructure for decision making and strategies for sustaining momentum. Now movements can rush past that...

Posted March 25, 2014    

Social Advocacy & Politics: The Target Audience Is Between Two Ferns

My friend Kyle Stoneman once said, “We used to live in a world where the producers of content determined the channels of distribution. We now live in a world where the consumers of content determine the channels of distribution.” This new reality...

Posted March 18, 2014    

Social Advocacy & Politics: The Coolest Idea a Senator Ever Dissed

A couple weeks ago I tweeted a link to a really cool idea: AMTRAK was going to offer “Residencies” for writers; an idea generated by a writer tweeting at Amtrak."I wish Amtrak had residencies for writers." http://t.co/ptrmQPf4fl via @jessicagross—...

Posted March 11, 2014    

Social Advocacy & Politics: Carpe Colloquium*

Whether you are a candidate running for office, an advocacy group seeking to influence public policy or a brand looking to shape your public image, the challenge is to seize the social conversation before it seizes you. Rather than worrying about...

Posted March 5, 2014    

Social Advocacy & Politics: Targeting Your Campaign Wall Posts on Facebook

Last week we talked about optimizing Facebook Page wall posts for action and how to get people to not only like, comment and share them, but also leveraging the posts to drive campaign oriented actions with ActionSprout. This week, I want to extend...

Posted February 26, 2014    

Social Advocacy & Politics: 3 Steps for Optimizing Facebook Page Wall Posts for Action

When it comes to advocacy and political campaigns, many online organizers are quite ambivalent about Facebook. On the one hand, Facebook is notorious for changing its interface, it is better for niche communication than mass communication, people on...

Posted February 19, 2014    

Social Advocacy & Politics: Where Are the High-Powered Women on Twitter?

I was looking over a list of the 50 most powerful women in business, as identified by Fortune in 2013, and was struck by how few of them were on Twitter. Out of the 50 women listed, I could only find eleven that use Twitter. My gut tells me that the...

Posted February 12, 2014    

Social Advocacy & Politics: “The Senate is the Enemy?"

"The Republicans aren't the enemy. They're the opposition. The Senate is the enemy."So goes the legendary quote… so legendary that many who know it do not know it comes from a TV show.  In 2001, when he said it, The West Wing’s Leo McGarry...

Posted February 4, 2014    

Social Advocacy & Politics: The People vs. Monsanto

A great advocate of the people once said, “Give a man a fish, he’ll eat for a day. Teach a man to fish, he’ll eat for a lifetime.” By analogy, if you give a man some bread, he’ll eat for a day. Give a man some seed (and a plot of land) and he will...

Posted January 29, 2014    

Social Advocacy & Politics: Sustainable Content Curation Strategy (or Feeding the Beast)

You find yourself atop a vast social media empire. At your disposal are dozens of communications channels: Facebook pages, Twitter accounts, Google+, tumblrs, Pinterest, Instagram, even a snapchat account for your brand- and project-level channels,...

Posted January 22, 2014    

Social Advocacy & Politics: My Mission to Get Progressive CEOs on Twitter

America is waiting; waiting for leaders to step up and lead. We see it all the time on Twitter: a prominent political leader says something meaningful on Twitter and millions of people retweet it and discuss it.Well, in my dreams this happens.But it...

Posted January 15, 2014    

Social Advocacy & Politics: Shoveling Snow Via Twitter

After years of billionaire Mayor Bloomberg, New Yorker were treated to their new mayor shoveling his own walkway. Mayor Bill de Blasio tweeted a picture of himself shoveling. It wasn’t a selfie, because his hands are both on the shovel. So someone...

Posted January 8, 2014    

Social Advocacy & Politics: When You Get Over the Easy Stats, Twitter Is Very Influential

Let me first say, have a happy and healthy New Year. Be safe tonight while you are having fun.Secondly, @JohnBruner’s discovery that Twitter’s median user has only one follower does not undermine Twitter’s role as a great political democratizer....

Posted December 31, 2013    

Social Advocacy & Politics: Twitter's War on Xmas

Perhaps we should blame Twitter for the War on Christmas. Like the inexorable lengthening of the pre-Christmas marketing season, Twitter creates an ever downward pressure to abbreviate Christmas to #Xmas (#Xms? hmmmm).Recently, the Christmas...

Posted December 24, 2013    

Social Advocacy & Politics: World of Spycraft

A fellowship of NSA spies has been sent forth into the World of Warcraft on a quest to root out nefarious plots against the United State of America. Having to infiltrate many realms to monitor the millions of people playing there, the NSA team...

Posted December 18, 2013    

Social Advocacy & Politics: Twitter Reveals the Hate Behind the Politician

Nelson Mandela died this week. Rest in Peace Madiba.Senator Ted Cruz (R-TX), Tea Party darling, did what any decent human being would do in the age of Twitter… he tweeted condolences to Mandela’s family and the people of South Africa.And then, as...

Posted December 11, 2013    

 
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