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Inbound Marketing: A Salesperson's Perspective
By Jake HammesWednesday night is volleyball night, and like many people in their mid-20s in a new city, my team consists of people in the same work field, in my case salespeople. After our domination (or lack thereof) on the court, we started...
The Best Branded Content of the Week [with VIDEOS]
Some very cool branded content popped up this week from a few unexpected sources. Not only is this content unique and original, it is coming from companies new to the branded content game. It just goes to show that creative content marketing can be...
YouTube Paid Channels: What Do They Mean For Your Brand? [VIDEO]
YouTube introduced a pilot program called YouTube Paid Channels. So far, about 50 paid channels have the ability to charge viewers for a subscription and there are plans to expand this to more partner channels in the future. Not surprisingly, there...
SoLoMo: The What and the Why
There is currently much buzz, and much debate, in business and marketing circles over the meaning and usage of the term SoLoMo (social, local, mobile). Never one to miss an opportunity to inject myself into the conversation, here is my take on the...
Responsive Web Design: 11 Great Examples from the Financial Industry
A lot of people out there seem to think that larger, more complex websites cannot possibly benefit from a responsive web design, or RWD. I am here to tell you that is simply not true. Responsive web design can be used as a tool to help any type of...
The Whimsical Nature of Data Analytics
The other day I came across two articles that, when taken together, aptly underscore the fickle and sometimes outright contradictory nature of marketing data: In-Store Gets the Cold Shoulder, as More Women Favor Web Buying, and We Love Amazon, But...
Great Responsive Web Design Is a Matter of Process
A successful web design is one that comes from a carefully planned approach. But when it comes to creating a great responsive web design (RWD), the tried and true process of web design that has worked for many designers in the past is no longer...
Content Marketers: Beware of Bloggery
As the business world goes cuckoo for content marketing, I think it’s high time to expose a growing problem found in one of its mainstay elements: namely, blogging snobbery, or bloggery, if you will.In many ways, bloggery is the business extension...
Pinterest Banks on Web Analytics
Social pinboarding phenomenon Pinterest has announced the release of a new set of tools to help brands analyze the effectiveness of their content marketing and social engagement on the platform. Known simply as Pinterest Web Analytics, product...
Social Media Marketing and Why You're Probably Doing it Wrong [VIDEO]
It seems like a lot brands out there on social media are talking at their followers rather than with their followers. But social media is meant to be a platform for two way conversations, not one way. This week, Spencer and Jacey discuss the ways...
Not All Responsive Web Design Is Created Equal
If you’re considering a website redesign or planning to build a website for the first time, it is my hope as a designer that you have some understanding of what Responsive Web Design (RWD) is and why you need it. RWD is an amazing way to design your...
The DOs and DON'Ts of Social Media Marketing
With active users nearing 700 million on Facebook, exceeding 300 million on Google+, and hitting 200 million on Twitter at the start of 2013, there’s no denying that social media use is only trending in one direction.The Facts:• Marketers who spent...
A Guide to Integrated Digital Marketing [INFOGRAPHIC]
Marketing is evolving to meet the needs of the consumer in this tech-reliant world. The Internet and the rise of mobile have created an environment in which consmers demand personalization and immediate access to information. To stay competitive,...
The Best Branded Content of the Week: December 8, 2012
Recently, I have been thinking a great deal about the ways that brands use various means of technology to create branded content. It isn't enough to have just one piece of written content or a video. Instead, there needs to be some integration...
Target’s Shoppable Video May Represent the Future of Advertising
Today, Target Corp premiered the first episode of their three part “shoppable” film entitled Falling for You. I know this because I fell for it. Just the way Target would have wanted, I discovered the socially-shareable branded content through a...
Brand Journalism: Cisco's Innovative Approach to Online Content Marketing
Almost two years ago, the social team at Cisco realized they needed a new communication strategy. Having spent a great deal of time in the past focusing on very traditional corporate communiqué, Cisco began to brainstorm a new approach to their “...
Pinteresting and Pinformational: 4 Tools to Get the Most Out of Pinterest for Business
Pinterest is growing like crazy. Still in its experimental phase as a social media site, companies are scrambling to discover how best to use Pinterest for business. There are a number of speculations about how to use Pinterest to generate business...
