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Branding for Small Business: Lessons from Big Businesses

What these Branding Giants Do and How You Can, TooYour small business may not have the fan base of a company such as Coca-Cola—at least not yet. But you can still learn plenty from big companies and their branding efforts. Below, we’ve listed some...

Posted July 2, 2013    

Are You Hooking Potential Customers with Your Blog?

When Blogging for Business, Don’t Forget the Middle of the FunnelStarting a blog for your business is just the very beginning of a long, hard, super-valuable process. When you make your first content calendar, there are quite a few things to...

Posted July 2, 2013    

4 Foolproof Tips for Rebranding Without Losing Your Identity

What Happens When You Hate Your Own Brand?Building a brand isn’t easy. From the moment your business is conceived, you must consider how you want to be perceived, who your target audience will be, and how you’ll reach them. Your brand is the...

Posted June 9, 2013    

5 Sparkling Ideas for Integrating User-Generated Content Marketing

 Let Your Fans Do the Talking User-generated content is so hot right now. Researchers have found that today’s consumer is less swayed by owned media, and more influenced by real people. In fact, 92% of consumers trust recommendations from...

Posted May 25, 2013    

10 Things to Post on Social Media That Aren't Your Blog Content

Social Media 101Engaging your customers via social media is a day-in and day-out process that requires serious creativity and a continual effort to post relevant, eye-catching and informative material. You should simultaneously promote your brand...

Posted May 8, 2013    

12 Ways to Improve Your Content Marketing Strategy With Real Science

Persuasion and Content MarketingBefore you roll your eyes and scroll further down your RSS feed to find something that’s less slimy, consider this: Every interaction we engage in has an effect on our thinking and emotions. In fact, way back in the...

Posted May 5, 2013    

5 Brilliant Best Practices for Lead Nurturing [INFOGRAPHIC]

image credit: Client BridgeMarketers, the Internet might not be your friend after all. It’s changed the way that consumers shop for products, which means that when they first convert into leads they’re a lot less sales-ready than they used to be....

Posted April 19, 2013    

Project Management Tools for the Content Creation Process

Content Calendars That ScaleAs corporate spend on content marketing continues to grow, and enterprises are becoming publishers, brands are facing an entirely new challenge in keeping their content creation process under control. I’ll be the first to...

Posted April 16, 2013    

5 Reasons Why Landing Pages Are Like a First Date

Collecting Data Through Landing Pages Let’s be 100% honest with each other here. No one ever goes on first dates because they’re fun. Sometimes they’re okay, but often they’re kind of awkward and nerve-wracking. In the best case, both landing...

Posted March 9, 2013    

Marketing That Scores a Touchdown: The Best #SuperBowl XLVII Ads

Interruption Marketing We Love!Turns out, there really are millions of viewers who tune into the Super Bowl for the ads. Blame it on Steve Job’s wildly famous 1984 advertisement, but the commercial messages in between power plays have developed a...

Posted February 4, 2013    

The 15 Worst Marketing Stock Photos of 2012

Truly Terrible Imagery2012 has been a good year for technology, health, and the economy. We were blessed with the best of the best in the iPhone 5, the healthcare industry took a major leap forward with their advancements in robotic surgery, and the...

Posted January 1, 2013    

VIDEO: 5 Ways to Efficiently Create Content that Doesn't Suck

Stop Being A Blogging SlothBlogging is important. You know this. But what if blogging takes you forever and a day? What if the moment your word processor opens, your mind goes blank and you want to crawl into a corner and curl up into the fetal...

Posted December 8, 2012    

Tips for Writing Blog Titles that Earn ReTweets

Drafting Irresistible Blog TitlesThe latest data is in, and it turns out your titles matter more than you might think. In fact, they might matter more than your content body. HubSpot's social media scientist Dan Zarrella analyzed over 2.7 million...

Posted November 19, 2012    

7 Bold Ways to Build Brand Personality

Put a Face on Your BrandSocial media and blogs account for 23% of all time spent online, and reach over 80% of Americans with an internet connection. Your consumers want to digitally connect with your brand, but that doesn't mean they want to buy...

Posted November 18, 2012    

How Real Businesses Tripled Their Facebook Fans

Generate Facebook Buzz Fast!Boring or unimaginative advertising doesn't go far on Facebook anymore. I'm pretty sure even inbound marketers can occasionally identify with business writer Jim Edwards who famously wrote "sure, I like your brand...

Posted October 4, 2012    

 
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