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5 Sparkling Ideas for Integrating User-Generated Content Marketing
Let Your Fans Do the Talking User-generated content is so hot right now. Researchers have found that today’s consumer is less swayed by owned media, and more influenced by real people. In fact, 92% of consumers trust recommendations from...
10 Things to Post on Social Media That Aren't Your Blog Content
Social Media 101Engaging your customers via social media is a day-in and day-out process that requires serious creativity and a continual effort to post relevant, eye-catching and informative material. You should simultaneously promote your brand...
12 Ways to Improve Your Content Marketing Strategy With Real Science
Persuasion and Content MarketingBefore you roll your eyes and scroll further down your RSS feed to find something that’s less slimy, consider this: Every interaction we engage in has an effect on our thinking and emotions. In fact, way back in the...
5 Brilliant Best Practices for Lead Nurturing [INFOGRAPHIC]
image credit: Client BridgeMarketers, the Internet might not be your friend after all. It’s changed the way that consumers shop for products, which means that when they first convert into leads they’re a lot less sales-ready than they used to be....
Project Management Tools for the Content Creation Process
Content Calendars That ScaleAs corporate spend on content marketing continues to grow, and enterprises are becoming publishers, brands are facing an entirely new challenge in keeping their content creation process under control. I’ll be the first to...
5 Reasons Why Landing Pages Are Like a First Date
Collecting Data Through Landing Pages Let’s be 100% honest with each other here. No one ever goes on first dates because they’re fun. Sometimes they’re okay, but often they’re kind of awkward and nerve-wracking. In the best case, both landing...
Marketing That Scores a Touchdown: The Best #SuperBowl XLVII Ads
Interruption Marketing We Love!Turns out, there really are millions of viewers who tune into the Super Bowl for the ads. Blame it on Steve Job’s wildly famous 1984 advertisement, but the commercial messages in between power plays have developed a...
The 15 Worst Marketing Stock Photos of 2012
Truly Terrible Imagery2012 has been a good year for technology, health, and the economy. We were blessed with the best of the best in the iPhone 5, the healthcare industry took a major leap forward with their advancements in robotic surgery, and the...
VIDEO: 5 Ways to Efficiently Create Content that Doesn't Suck
Stop Being A Blogging SlothBlogging is important. You know this. But what if blogging takes you forever and a day? What if the moment your word processor opens, your mind goes blank and you want to crawl into a corner and curl up into the fetal...
Tips for Writing Blog Titles that Earn ReTweets
Drafting Irresistible Blog TitlesThe latest data is in, and it turns out your titles matter more than you might think. In fact, they might matter more than your content body. HubSpot's social media scientist Dan Zarrella analyzed over 2.7 million...
7 Bold Ways to Build Brand Personality
Put a Face on Your BrandSocial media and blogs account for 23% of all time spent online, and reach over 80% of Americans with an internet connection. Your consumers want to digitally connect with your brand, but that doesn't mean they want to buy...
How Real Businesses Tripled Their Facebook Fans
Generate Facebook Buzz Fast!Boring or unimaginative advertising doesn't go far on Facebook anymore. I'm pretty sure even inbound marketers can occasionally identify with business writer Jim Edwards who famously wrote "sure, I like your brand...
