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Google Begins April Fools Early This Year: Promotes "Google Nose"

Always the April Fools pranksters (remember last year's self-driven NASCAR car announcement?), Google is once again partaking in the age-old practice of trying to dupe people on April 1 into believing the unbelievable.This year,...

Posted April 1, 2013    

Facebook's News Feed Just Made Your Brand's Creative More Important Than Ever

To the surprise of few digital marketers, today's Facebook news feed redesign announcement had one strong underlying theme: better visuals.Facebook community managers and advertisers saw this change coming. When the infamous 20% rule was instituted...

Posted March 7, 2013    

Is Facebook Taking Their New 20% Rule Too Far?

I am sure most of you have heard by now about the “20% rule” that Facebook recently instituted for advertisers and page administrators. If not, the basic premise of the rule is that any image in a Facebook ad can have no more than 20% text. This...

Posted February 14, 2013    

How Facebook Just Made Bing SEO More Valuable Than Ever

Buried in yesterday’s announcement of Facebook’s new Graph Search feature was the mention of Bing web searches being included in some Graph Search results.OK, I am sure you are asking why this is a big deal. After all, Facebook has been returning...

Posted January 17, 2013    

Graph Search is About to Make Facebook Page Likes Important Again

For months now, there has been a pretty significant shift in Facebook brand marketing. Facebook strategy has slowly moved from focusing on gaining page likes to building community engagement in order to build EdgeRank authority. As brand strategists...

Posted January 15, 2013    

9 Steps to Pinterest Web Traffic Success

No doubt about it, Pinterest was hot in 2012 having more than doubled its user base since January which should come as no surprise to anyone in the digital marketing world.There is a big misconception out there that...

Posted December 15, 2012    

Is Facebook Running Out of News Feed Real Estate?

Figuring out how to get your page posts to show up in a Facebook user's news feed has become an obsession for many digital marketers (present company included). We have all seen first hand that very few of our page likes ever go to our...

Posted December 11, 2012    

3 Important Benefits of Digital Public Relations (Infographic)

More often than not, I get a strange look from people when I tell them that my agency's public relations (PR) division is part of our digital marketing team. To anyone that views PR in strictly traditional terms, yes, this is a unique setup. If...

Posted November 14, 2012    

3 Tools for Creating Eye-Catching Facebook Post Images

In past posts, I have discussed the importance of using photos in Facebook posts to improve your brand's visibility in fan news feeds. Guess what, our little Facebook optimization secret is out as more brands are using images in posts every...

Posted October 24, 2012    

How To: Use LinkedIn Groups to Build Authority and Drive Web Traffic

Everyone wants to be an industry thought leader. Being recognized as an authority in your field gives you a dramatic advantage over your competitors, resulting in more inbound leads and faster company growth.LinkedIn Groups offer you the...

Posted October 4, 2012    

3 Key Components of Building an Instagram Community

Building a large Instagram following can often be quite challenging for brands. To date, the photo sharing super-network is almost completely a mobile one, and to further the challenge, Twitter recently cut off Instagram users from...

Posted October 2, 2012    

4 Steps to Easily Increase the Reach of Your Facebook Page Posts

With all the noise on Facebook these days, it is becoming more and more difficult to be seen and noticed. Even if a Facebook user likes your business page, there is a strong possibility they will not see all, or in some cases any, of your...

Posted September 27, 2012    

How To: Remove Political Posts From Your Facebook Homepage

It is that time of the year! If you haven't been to your Facebook homepage lately and don't enjoy non-stop angry, partisan political posts (from both sides of the spectrum), then keep away. People of all walks of life are taking to...

Posted September 26, 2012    

 
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