| Social Media Today
Sign up | Login with →

Posts by Brian Adams Subscribe

Biz Stone's Jelly: Let the Guessing Games Begin

Kara Swisher broke the news last week: Twitter co-founder Biz Stone has a new startup in the works called Jelly.Exactly what Jelly is or will be was open to speculation. One person told Swisher that Jelly would be a “native mobile” effort.She...

Posted April 3, 2013    

Laid-off Journo Scoops Boston's Dailies via Twitter

There’s an amazing story coming out of Boston, and, of course, it has to do with politics. If you guessed that it’s the news that Boston Mayor Thomas Menino will not be running for reelection after nearly 20 years in office you would be wrong, but...

Posted March 29, 2013    

Breaking News on Social Media: Rushing to Share Info Without Checking Validity

Now that we have access to information from around the world 24/7, it’s up to us what we believe. The faster it arrives in our feeds the quicker we can pass it along as truth to our followers. But what if our sources have it wrong? Are we adding to...

Posted March 18, 2013    

Carl's Jr. Tries to Capitalize on Papal Announcement

Twitter was buzzing yesterday with news of white smoke and the selection of Pope Francis, Cardinal Jorge Bergoglio. Would someone capitalize on this story? Of course, but few may have suspected it would be Carl’s Jr. What are your thoughts on this...

Posted March 14, 2013    

Ads, Ads, Ads: Facebook’s Hidden News Feed Update?

So Facebook announced its shiny-new news feed yesterday after much anticipation from users (click the image to the right for the company's promo). In his opening CEO Mark Zuckerberg boldly stated that the new design would create “the best...

Posted March 8, 2013    

Twitter Does Not Represent Public Opinion

A report from the Pew Research Center landed on the internet this week and is telling Twitter users that we are not representative of public opinion. Well, duh? I hope that the report did not cost too much to produce. It’s still nice to have some...

Posted March 7, 2013    

What a Nicolas Cage Performance Taught Me About Social Media

So I just finished watching Adaptation. You know, the movie about screenwriting by the guy who wrote Being John Malkovich and Eternal Sunshine… Well among other things it provides a very clear lesson on social media, but we’ll get to that.As a...

Posted March 6, 2013    

Pushing Milo: A Failed Attempt to Make My Dog Famous on Social Media

If there’s one thing we all know it’s that you can’t force a viral video, however that rarely stops us from trying. As a publicist, I focus on attention: creating it, breeding it, stopping it, and always, always trying to control it. Of course this...

Posted March 5, 2013    

Fired Groupon CEO Pens Colorful Farewell Note

Following Groupon’s most recent earnings report, the company’s CEO announced that he was fired. Andrew Mason, the founder of the once booming startup, has overseen a declining stock price and disappointing earnings that ultimately required his...

Posted March 1, 2013    

Pick Your Fights: The Right Social Media Platforms for Your Goals

Too many communications departments are focused on providing real time responses.It’s a 24/7 world that we live in. Our customers/supporters come at us any time of day, from multiple local or global locations with their accolades/issues/complaints/...

Posted February 28, 2013    

Tweet in Haste, Regret in Leisure: The Onion's Oscar Faux-Pas

WARNING: ADULT CONTENTIf you were on Twitter after the Oscars then you are aware of “The Tweet.” It was sent out at 8:42PST and taken down within an hour of being posted. Its content divided Twitter users between defenders of satire and those...

Posted February 25, 2013    

Harlem Responds to the Harlem Shake

According to Gmail it was 10 days ago, February 9. That’s when a friend emailed me some “Harlem Shake” videos and said he wanted to jump on the bandwagon to promote a local nonprofit. My exact words, looking back at my response, included “stupid”...

Posted February 20, 2013    

The Social CEO: 7 Pitfalls to Avoid When Taking Your Boss Public

Following my post The Social CEO: 8 Tips for Taking Your Boss Public I was asked several pertinent questions. I narrowed the list down to two inquiries, the first if which I will answer today:What pitfalls should you avoid when taking your CEO...

Posted October 30, 2012    

Build Your Content Creation Tool Kit for Traditional and Social Media

The media is no longer the sole recorder of news. For some time this responsibility has fallen to competent communications professionals with an eye for stories. The continuing adoption of social media allows more publicists to join these ranks and...

Posted October 25, 2012    

10 Tips for Online Crisis Coordination

Following my post on preparing for a brewing media crisis I was asked how I felt about scripted responses, specifically, prepared Twitter posts that can be shared across multiple satellite offices. Since you rarely know what form an online crisis...

Posted October 20, 2012    

Lessons from Hijacking a Viral Hashtag

There are many viral hashtags out there and among the most popular is the ironic #FirstWorldProblems. Twitter users frequently post this hashtag when relating a disruptive issue in their day that lacks perspective and understanding when put against...

Posted October 11, 2012    

Winnie the Pooh on...Social Media

Winnie the Pooh and his friends had wonderful opinions about the world around them but who knew they shared such insight into social media and modern communications technology. Here are a few of their thoughts penned by A. A. Milne:On Content...

Posted October 10, 2012    

Damage Control Lessons: KitchenAid Apologizes to Obama for Offensive Tweet

KitchenAid is in the midst of a crisis communications firestorm after a member of its social media team sent an offensive tweet during the presidential debate.“Obamas gma even knew it was going 2 b bad! ‘She died 3 days b4 he became president,’”...

Posted October 4, 2012    

 
Logo