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Facebook Has Made New Algorithm Updates: Spammy Social Marketers Beware!

Facebook has made an update to the News Feed algorithm that has been a long time coming. If you are like me, you are very tired of being asked to Like a photo to save a baby seal or seeing the same content over and over. This kind of content is NOT...

Posted April 16, 2014    

What Works for Hotels and Resorts on Facebook?

Some of the most fun clients to work with in social media are hotels and resorts.  By having guests check in and out every day, hotels can be content generating machines. This is especially true if they have restaurants, lounges or awesome...

Posted March 8, 2014    

Which Social Network Is the Best for Brand Engagement?

If you looked at the title of this article and immediately thought of Facebook or Twitter, you are mistaken! Instagram is the grand champion of brand engagement based on a recent study done by L2 Think Tank. You might be a little skeptical...

Posted March 7, 2014    

How to Build Your Personal Brand with Social Media

In a world where social media rules, we have all become brands. Everything that we say and do on social channels ultimately tells others what we are all about. Consider social media activity the 2.0 version of nonverbal communication. Everything you...

Posted February 21, 2014    

You Are Probably Using Facebook Ads Wrong: Here's Why

The social media marketing world is abuzz about a video basically outlining how much of a sham Facebook ads are. Essentially, the video makes the claim that Facebook Ads produce fake Likes and that marketers are wasting their time and money using...

Posted February 20, 2014    

From Vanity Stat to Content Marketing Tool: #NewKlout is Awesome

Social media geeks like myself have long debated the value of Klout. Some say Klout is silly and has no real applicable value while others say that it is an industry standard for figuring out if someone has a large share of voice online. Sure, the...

Posted February 19, 2014    

10 Reasons Why You Need to Improve Your Social Media Customer Service

Social media has made brands of all sizes more accessible than ever. Consumers can engage with brands literally any time they please on a variety of different social channels and for many businesses this is a blessing. However, as the great Spider-...

Posted February 11, 2014    

4 Reasons Why Your Content Marketing Strategy Isn’t Working on Social Media

2013 was the year of changes for digital marketing.  We saw major shifts in the algorithms for Facebook and Google as well as developments in almost all other social media networks. Fundamentally, we are now forced to change from “hunting” down...

Posted January 16, 2014    

How to Build Your Personal Brand with Social Media

In a world where social media rules, we have all become brands. Everything that we say and do on social channels ultimately tells others what we are all about. Consider social media activity the 2.0 version of nonverbal communication. Everything you...

Posted January 11, 2014    

What Do Millennials Want from Social Media?

Millennials make up a good chunk of active social media users. If your brand is looking to target them on social channels, there are a few things that you should know. Before we cover these awesome stats, lets just make sure that everyone knows...

Posted January 4, 2014    

Surveying the Damage of Facebook's Algorithm Changes

Whenever Facebook makes changes, people come out of the woodwork panicking and claiming the sky is falling. With the most recent updates, this could appear to be true for a few reasons. Recent studies have shown that the newest Facebook Algorithm...

Posted December 25, 2013    

Two Facebook Algorithm Updates You Might Not Like!

Ready or not, here they come! Facebook has once again made tweaks to their News Feed algorithm which will probably annoy you… a lot. One of the changes seems pretty harmless but raises post structure questions while the other is sure to make...

Posted December 14, 2013    

Facebook Ads Can Impact Paid Search Marketing

I have a confession to make…. I really, really like Facebook Ads. Whew! I’m glad I got that off of my chest. While it might not be a popular thought, Facebook Ads are a great way to hyper target your desired demographic on the biggest social network...

Posted November 23, 2013    

4 Ways to Spice Up Your Events with Social Media

Event planning can be fun and stressful. I personally believe that you can leverage social media to ensure that all your hard work and planning doesn’t go to waste. Using social media before, during and after your event can really help enrich the...

Posted November 12, 2013    

5 Reasons Why The Walking Dead's Social Strategy Survives

Thanks to AMC’s The Walking Dead, zombies or “walkers” have become as popular as vampires ever were during the Twilight/True Blood craze. While the show definitely appeals to my horror-nerd side, its social media marketing strategy has fascinated...

Posted October 28, 2013    

A Social Conversation with The Walking Dead's Eulyn Womble

Unless you have been living under a rock, you have definitely taken notice of the immense popularity of AMC’s The Walking Dead. This show has captured the hearts (and brains) of zombie-loving horror fans all around the world. Not only is the...

Posted October 12, 2013    

Got Content Writer's Block? Break Through with Content Mapping

If you have been working with a brand or product for a long time, it can feel like all of your content ideas sound the same. Content diversity is an absolute MUST in social media marketing and for blogs as well. What do you do when you get content...

Posted September 28, 2013    

7 Candid Questions with a Mobile App Visionary

Ever meet someone that turbo charges your motivation and pushes you to get better every day? My colleague and college buddy John Saunders is one of these people. John is a hyper-motivated guy who is essentially addicted to all things digital. So...

Posted September 7, 2013    

5 Things Your Social Community Hates About You

When we talk about social media, the conversation is often filled with warm and fuzzy buzz words. While it is always nice to talk about the engagements and connections that brands have with people in the social space, the reality is that brands...

Posted August 15, 2013    

Confessions from Small Business Owners Using Social Media

Recently I had the pleasure of attending Fatality Fest, the very first horror movie convention to take place here in West Palm Beach. As you might have guessed, I am a bit of a geek at heart, so I was very excited to mill about and take in all...

Posted August 11, 2013    

 
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