About Social Media Today
Posts by Nathan Mendenhall Subscribe 
3 Ways to Ensure Your Social Strategy is Mobile Friendly
Well, it’s official. It’s time to start thinking mobile when it comes to your social strategy. More and more people are choosing to stay connected to social media sites via their phone or tablet and less and less are connecting via desktop. This is...
6 Stats to Restore Your Faith in Social Media
As marketers, it is our jobs to assure our clients that the time and money that they are investing in social media is not in vain. Therefore, we are constantly tasked with searching for studies and statistics that suggest that social media is still...
How to Claim a Facebook Page (That Isn't Yours)
One question that I get asked frequently is how to merge duplicate pages on Facebook. If you are an admin of both pages, the process can be relatively simple. However, what happens if you are not the admin and there is a duplicate page about your...
Staying True to Social Media with Robin Fray Carey
As a social media professional, I am always trying to find websites that have information on latest industry trends and studies for social media. Unfortunately, it seems like many social media news sites are actually infomercials for the latest...
The Missing Piece to your Social Media Reporting: Response Rate
Did you know that based on recent reports, most brands are super slow at responding to customers on the fastest social network around, Twitter? As you can tell, this is a huge missed opportunity and can cause brands a bit of grief. Some brands might...
Social Media Lessons from a 2-Year-Old
There are very few things in this world that I adore as much as my little niece Ada. She is almost 2 years old and full of high spirits. It is incredible how at such a young age, she makes connections between things and distinguishes relationships....
EdgeRank's Newest Factor: Negative Feedback
EdgeRank is a fancy algorithm that Facebook uses to decide what content to distribute to users’ news feeds This is a very important concept and if you happen to be a community manager, you should definitely educate yourself on the inner...
4 Ways to Make a Blah Brand Sexy in Social Media
We would all like to think that our brand is THE sexiest and most hip brand out there. Well, sadly it probably isn’t. Not every brand is an attention magnet and some have to work much harder than others for engagement; however, I firmly believe that...
Pleading the Case for Social Media: The Pros and Cons
Those of us who work in social media can’t fathom why someone wouldn’t want to leverage it to promote their brand. Some of us were just were born with hash tags in our DNA and LIKEs in our blood. However many people still fail to see the true value...
3 Commonly Asked Questions by Real Small Business Owners
On our social accounts, I solicited small business owners for their most pressing questions about using social media. Keep in mind that I don’t consider myself an all knowing guru-expert; however I am someone who likes to use what I DO know to help...
4 Important Points to Consider Before Kicking Off a Social Campaign
Social media can be a very fun form of marketing when all goes well. As social marketers, we get to connect and interact with hundreds, if not thousands, of people every day. However, there are instances where things backfire and a situation can get...
Hands on With Facebook Graph Search – Here's What You Should Know
I was overjoyed this past weekend when I was granted access to Facebook Graph Search. I have spent hours playing with it and I have to say, I am very excited about the possibilities it brings. From both experience with the tool and independent...
Brace Yourself, More Facebook Timeline Changes are Coming!
If you have been in the social media game for a few years, you know that Facebook LOVES making changes. The Internet wept with the implementation of the most recent Timeline changes, but what will happen when the even newer Facebook Timeline changes...
4 Reasons Why Facebook Should be on the Naughty List
It’s that merry time of the year when children everywhere are on their best behavior in hopes of landing themselves on Santa’s nice list. I have never personally met anyone who didn’t make the nice list, however I DO know a certain social network...
5 Reasons Your Social Community Is Shrinking
Marketers often THINK they know exactly what their communities want, but soon find that their content strategy actually prompts users to click unlike or unfollow. It is not always blatantly obvious why this happens, however a recent study by ...
Why the New Myspace Is on My Top 8
If you are anything like me, you fondly remember the glory days of the old Myspace. Leaving animated comments to your friends, organizing your Top 8 and reorganizing it again to remove people who annoyed you that week were all things that made it...
What is AuthorRank & Why is it Important for SEO?
As online marketing continues to evolve, we have seen the worlds of social media and SEO inch closer and closer together. There has been some speculation that social signals have an influence on search rankings, however now there seems to be...
