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Posts by Matthew Peneycad Subscribe 
Stimulating Engagement Rates with the Easy Ask
You’re creating an abundance of highly valuable social media content for your business’ blog, Facebook page, Twitter profile, Pinterest boards, and YouTube channel.However, your audience just doesn’t seem to be engaging with it. They’re not liking,...
Unignorable Stats About How Social Media Influences Purchase Behaviour
I recognize that preaching the importance of social media to businesses is a little redundant. By now, buy-in to social media marketing is near ubiquitous, but I still find that many organizations have a difficult time quantifying the value they can...
Non-SEO Tips for Writing Click-Worthy Blog Post Titles
How many articles have you read about how to write the best blog titles for SEO?Lots? Yeah, me too.Well, here’s another idea; how about writing blog post titles with an aim to captivate and compel prospective readers to click on your post, and so...
One Year and 100 Articles: What to Know When Starting a Business Blog
It’s roughly 1 year, and 100 posts ago today, that I started my blog.While it most certainly remains in its infancy, and I still feel as though I’m just getting started, I thought this as good a time as any to reflect back and share a bit about my...
The Pursuit of Perfecting Your Content Will Yield Diminishing Returns
The content you produce for social media is obviously of utmost importance.It is a direct representation of you, your business and brand; it will shape consumer perceptions of your business and compel them to engage and interact with you; it will...
Instantly Boost Conversion Rates By Sharing Your Business’s Location
Depending on what business you are in, your location can be critically important to your audience when making purchase decisions, and therefore, including your business’ location on your social media profiles is of utmost importance.Think about your...
Correlating Social Media Engagement to Impressions
For some time, the inclusion of the word ‘media’ in ‘social media’ has sort of rubbed me the wrong way.It’s that word ‘media’ that I find causes some people to lose sight of how social media can most effectively be used and how it should be measured...
The Truth About How Branded Videos Go Viral
When creating video content, it’s natural to want it to go viral to maximize your earned media.It’s easy to get so focused on achieving viral success that the core objective for your video content is for it to go viral.This is what dreams are...
7 Out-of-This-World Lessons from Astronaut Chris Hadfield's Social Media Success
Astronaut Chris Hadfield has successfully returned from a 5-month mission as commander aboard the ISS and has undoubtedly inspired a generation through his unprecedented use of social media and content creation.If you haven’t followed his exploits,...
Avoid Burning Your Cash on a New Blog: Start Simple
When you get your business blog started, it’s tempting to invest in a custom blog design, theme customization, or other features that will set your business’ blog apart from the rest.My advice on this is quite simple: DON’T.Don’t pay anything from a...
Activate Your Social Media Community for Product Development
Your business’ social media community can be an invaluable asset when working through product or service development.The engagement and activation of your community can assist with virtually every stage of product development including idea...
How to Activate Targeting Options for Facebook Timeline Posts
Do you have access to Facebook’s targeting options for your timeline posts on your business or brand Page?Funnily enough, I’ve found that this feature isn’t enabled by default for many Facebook Pages, which means you may need to make a few...
Schedule Your Success by Creating a Social Media Publication Calendar
The reality of social media and content marketing is such that no matter what business you are in, you are also in the publication business.Publishing meaningful content is incredibly important for businesses to cultivate, maintain, and grow their...
Real-Time Social Media Marketing Process Doesn't Need To Be A Paradox
Real-time social media marketing can be incredibly powerful as it adds elements of context and relevance to your social media content and audience interactions.The challenge for many organizations is that existing processes can stand in the way of...
Why Putting the Intern in Charge of Social Media is a Recipe for Disaster
When determining how to manage social media marketing efforts, many businesses – particularly smaller businesses – default to putting the intern in charge.And why not?They have time. They’re young and ‘into social media’. They have 1,000 Facebook...
Deconstruct Your Blog Posts To Feed Your Business' Content Pipeline
A blog post shouldn’t just be a blog post.Any time you put the effort into writing a blog post, you should consider how to deconstruct it into several pieces of shorter form content to feed your business’ social media content pipeline.I’ll describe...
Creating vs. Curating Social Media Content For Your Business
Having a steady flow of engaging and valuable content is a constant challenge for most businesses and brands.The time and effort required to produce incredible Facebook updates, powerful tweets, stunning pins, captivating videos for YouTube, and...
No Readers? No Worries, Your Business Blog Is Still Valuable
Not to take away from the amazing results that can be achieve by reaching a large and highly targeted audience with your blog content, but not every benefit of maintaining a business blog is dependent on having huge readership.The reality for most...
YouTube TrueView Ads: Anticipated Results and Tips
There are many great sources of information about what Google TrueView ads are, about the value they offer, the various types of TrueView ads, and generally how to use them. However, after the searches I recently conducted, there aren’t a great...
Time for a Little Social Media Spring Cleaning
Spring has sprung – at least it has here in Toronto – and there’s no better time to do a little spring-cleaning of your business or brand’s social media presence.Take a few minutes out of your busy day to make sure that your social media presence is...
