| Social Media Today
Sign up | Login with →

Posts by Matthew Peneycad Subscribe

Improving Content by Breaking Your Addiction to Links

Oh my goodness we share a lot of links.For whatever reason, this really struck me when I was looking at my social streams the other day. Tonnes of links on Twitter. On Facebook, I scoured for longer than I care to admit before I found a brand post...

Posted April 15, 2014    

Consumer Training as a Method to Improve Organic Reach on Facebook

Declining organic reach on Facebook has been a hot topic as of late.Potential solutions are being offered up left and right for how to overcome this trend and earn content a valuable position in the News Feed. I wrote a piece about this as well,...

Posted April 11, 2014    

Thinking Small About Social Media Marketing

Thinking small about social media marketing is about dedicating yourself to effecting real business results in small increments, day after day, for great long-term impact.Frequently, this means demoting more common social media ambitions such as...

Posted April 7, 2014    

An Overdue Argument for Google+

When Google+ launched, I remember waiting with baited breath for my invite to join the platform to hit my inbox. I was hopeful that the search, technology and innovation juggernaut, Google, would be able to create a social media platform that would...

Posted April 3, 2014    

A Lesson Learned from the NY Times’ Ad Blunder Applied to Social Automation

As I’m sure you saw on Twitter, Facebook or your favourite news source, there was a major breakthrough yesterday about the disappearance of Malaysia Airlines Flight 370.For those unaware, on March 8, Malaysia Airlines Flight 370 mysteriously went...

Posted March 26, 2014    

Amp Up Sociability on Your YouTube Channel

YouTube shouldn’t be viewed solely as a video publication platform.It should be just as socially driven as Facebook, Twitter, Google+, or any other social media network.Yes, the staggering amount of content that is consumed on YouTube is a major...

Posted March 24, 2014    

A First Kiss Is Always the Most Memorable

FIRST KISS is an intimate video exhibiting a number of complete strangers sharing a - you guessed it - first kiss.Have you seen it?Here it is.And… here it is.Which have you seen?Didn’t quite catch the difference?You’ll notice that these are in...

Posted March 13, 2014    

Planning for the Zero Organic Reach Apocalypse

‘Increasingly Facebook is saying that you should assume a day will come when the organic reach [of your content] is zero.’ (Source: AdAge)Are you surprised, in disbelief or even shocked?I was when I first read this.But upon further reflection,...

Posted March 11, 2014    

Decimate Barriers to Creating Great Social Media Content

Creating meaningful social media content on an ongoing basis is a common challenge for SMBs, large corporations and agencies alike.Barriers to creating great content that I’ve experienced, and that I’m sure many of you have as well, include:Budgets...

Posted March 7, 2014    

Tag Your Facebook Content to Land it in the News Feeds of Non-Fans

Facebook recently made an interesting change to the Page content they are going to show in users’ News Feeds.Straight from Facebook,“Now, When a Page tags another Page, we may show the post to some of the people who like or follow the tagged...

Posted February 27, 2014    

Capturing the Attention of Consumers in the Fragmented Mobile Social Landscape

We all know that mobile social is kind of a big deal.On average, consumers are spending 37 minutes daily on social media, which is a greater amount of time spent doing any other activity on the Internet – email and porn included.Of those...

Posted February 25, 2014    

3 Content Marketing Strategies PewDiePie Uses to Dominate YouTube

If you don’t know PewDiePie, just look at any list of top subscribed YouTube channels and look toward the top of the list.With over 22 million subscribers – only bested by YouTube category channels for ‘music’ and ‘popular on YouTube...

Posted February 18, 2014    

A Real-Time Marketing Wake-Up Call

Remember the early days of YouTube and the first viral videos you saw on the platform? Do you remember how amazing you thought that was? That anyone could create a video, upload it to YouTube, and have it be viewed millions of times?Do you remember...

Posted February 7, 2014    

Why Treating Super Bowl Spots Like Video Content is an Effective Strategy

Over the last several years, I’ve had a sense that Super Bowl advertisers have been increasingly adopting a strategy of debuting their big Super Bowl TV spots in advance of the big game. And I’m sure I’m not alone here.This intuition was recently...

Posted February 5, 2014    

Supercharge the Value of Your SMB Twitter Followers

In effort to shed some light on how Twitter can help small and medium-sized businesses (SMBs), Twitter engaged Market Probe International to conduct research in hopes of proving how their platform can lead to real business...

Posted January 28, 2014    

6 Tactics to Initiate a Conversation on Social Media

For a medium that is supposed to be intrinsically social, much time can be spent on social media without having meaningful conversations.This is particularly so for businesses and brands, where many use social media platforms not necessarily to be...

Posted January 22, 2014    

Driving Results by Considering Social Media in Job Descriptions

Job Description – ‘A formal account of an employee’s responsibilities’. Thanks Google.In my experience, job descriptions tend to kind of just… well… be job descriptions.What I mean by that is that they’re not exactly the first thing that...

Posted January 14, 2014    

7 Predictions for the Future of Wearable Tech and Social Media Integration

Over the last several days, as many of you likely have, I’ve been keenly following updates from the Consumer Electronics Show (CES) in Las Vegas.For those who don’t know, it’s during CES that many new tech gadgets and innovations are revealed,...

Posted January 10, 2014    

The Right Time May Be the Wrong Time to Publish Social Media Content

There are a huge number of articles about when to publish social media content to maximize impressions and engagement.As the volume of content being created and published continues to explode, finding every opportunity to place your content in front...

Posted January 6, 2014    

Goals, Objectives, and Setting Your Social Media Radar on Success

Setting goals and objectives to guide your social media marketing activity is critical to ensure that your efforts are making a meaningful and positive impact on your business.Without well-defined goals and objectives, there is no way to determine...

Posted January 5, 2014    

 
Logo