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Businesses Desperately Need SEO Education

While necking barely palatable coffee at a networking event last week, I got chatting to a lady who runs a commercial laundry service. As soon as I mentioned 'digital marketing', she visibly winced. I quickly established that it wasn't the coffee...

Posted February 26, 2014    

5 Key Components of a Great Blog Post

I'm often asked my thoughts on what I feel makes a great blog post - my answer normally resolves around it being helpful, inspiring, opinionated, clever, funny etc etc etc. The actual content and what you write about is one thing, but you need to...

Posted February 19, 2014    

Why Jelly Is a Headache for Marketers

Jelly, you say? As in, the stuff that tastes awesome with ice-cream, no matter what age you are? No, I'm afraid not. In fact, I mean the new app from Biz Stone that launched last week.Their homepage states 'Let's help each other', and that's the...

Posted January 16, 2014    

What Happens When a Major Blog Links to Your Site?

On July 16th, 2013, the rather splendid Buffer blog linked to our blog within this article. I was pretty happy about that as I knew that their blog is very well read and hoped that this would lead to new traffic. Of course, there are the SEO...

Posted January 8, 2014    

Fuel Price Backlash on Twitter

  Energy companies often struggle to endear themselves to the public, we all like to be warm, have hot water and to be able to see in our homes, but the energy suppliers like to make us pay through the nose for the privilege. Yesterday, SSE...

Posted October 12, 2013    

The Blogconomy: Blogging Stats [INFOGRAPHIC]

It can be hard to find a glut of blogging stats all wrapped up in one place, so I was pleasantly surprised to find this infographic. It had a lot of data and statistics regarding blogging, and while a lot of it is US-centric, it does offer up some...

Posted August 28, 2013    

How to Use Twitter Search to Build Relevant Followers

Problem: You're struggling to build a relevant following on Twitter.Solution: Use Twitter search. Of course, this isn't the full solution, but a nice place to start... I'm often surprised when I chat to business owners or marketers who have never...

Posted August 26, 2013    

No Budget? Forget About Easy Facebook Success

A dramatic headline? Perhaps. However, as Facebook strives to make even more money, it's making it harder for brands (businesses/orgs etc) to make any impact. In this post, I look at lack of reach without payment, exceptions to the rule and give...

Posted August 24, 2013    

Dealing With Social Media Trolls: Time to Get Tough?

The social web is a beautiful thing, it brings so much to so many of us, from new friends to vital information. It can be massively important, but oh so frivolous at the same time.  But it isn't all fluffy little bunnies out there, especially...

Posted August 7, 2013    

How Atlas & Mason Use Instagram to Create Brand Advocates

I'm a big fan of t-shirts. Living in Scotland, with our incredible summer climate (!), I need to have a plethora of tees available. I recently started to struggle to find t-shirts I liked both in the bricks and mortar stores and online. Then one day...

Posted July 10, 2013    

Seriously, What's the Point of Blogging?

I was asked that by somebody at a networking event this morning. I wasn't taken aback by the question as it's one I've heard a number of times over the years. My answer was fairly in-depth, and by the end, Mr Networker told me that he now saw the...

Posted June 26, 2013    

LinkedIn: The Ultimate Vanity Connection Engine?

Ping. One new item in my inbox. My inbox doesn't actually ping, but just run with it. 'Mike, lets connect on LinkedIn' reads the subject line. Could this be the next big connection in my life? The start of an incredible business relationship?...

Posted June 11, 2013    

Quick Guide to Making Your Website Social Media Friendly

I'm often asked by clients to work with their web designers/developers to ensure their new website is going to be built and presented in a way that ensures social media tech plays a part in the user's experience. Usually I'm asked to do this after...

Posted June 4, 2013    

An Update on Amy's Baking Company Social Media Meltdown

Update 20:08 16/05 – I’ve been told by a reliable source that there was an offer of a reality show on the table from Bravo before all of this crazy stuff happened. A little bit of me is starting to think ‘stunt’. There's also a Reddit thread by an...

Posted May 16, 2013    

Can You Recover from an Amy's Bakery Style Social Media Meltdown?

Something truly awesome happened on Facebook on Monday night. Arizona based Amy's Bakery Company, had an complete and utter social media meltdown. We are talking biblical proportions here people! You've probably read about it all ready, but I'll set...

Posted May 15, 2013    

The Key Elements of Great Social Media Reporting

At a client meeting yesterday, I produced a 20 page report on the first 2 months of digital activity (mainly social media, PPC and content related) for their new business. We spent 30 minutes going through it. At the end, they really understood...

Posted April 17, 2013    

 
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