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Time for a Social Media Spring Cleaning?
After a long cold spell, spring has finally arrived which means it’s time for a long-awaited spring clean.All those warm winter clothes have to be put away, which means tidying up your storage spaces and cupboards. Inevitably you will stumble across...
Is It Time for a Social Media Spring Clean?
Summer is finally around the corner which means it’s time for a long-awaited spring clean.All those warm winter clothes have to be put away, which means tidying up your storage spaces and cupboards. Inevitably you will stumble across long lost...
Ruining Social Media Credibility with Bad Spelling & Grammar
If you are blogging then you are publishing your writing. Every time you share an article, send a tweet or provide a status update on social networks you have created something that is published for the world to see.I have been prompted to write...
Your Social Media Strategy Is Not Just About Facebook
Facebook is all about social, and social media is about the people that use it.You may have tens of thousands of ‘likes’ on your Facebook page and therefore think you’ve achieved success because of those numbers. Well, think again!Unless...
Recruiting: Should We Call or Tweet?
I really don't need to remind you how technology has changed the way many companies manage their day-to-day work.It wasn't that long ago, before the advent of websites, online forums and the huge rise in social media usage that if you were searching...
Digital First Impressions: You Only Get One
It’s a fact that the world has dramatically changed, so whether you like it or not, your digital presence is out there and people can find your footprints.Unless you’ve been living in some remote Amazonian backwater for the last 20 years there will...
Customer Service Trumps Marketing
It wasn’t that long ago, before the advent of social media, that if you had an issue that needed to be rectified with a store or business, you either phoned their customer help department or wrote them a letter.Whether this was to complain or thank...
Facebook "Likes" Don't Trump Quality Content
It amazes me how many businesses and companies are so devoted to increasing likes and gathering followers. Many individuals, and worse still, marketers, are obsessed with the goal of ‘numbers’ that they get completely distracted by the business...
Why Your Clients Don't Understand Social Media
Have you ever wondered why so many of your clients don’t ‘get’ social media?It’s all to easy to understand why many ‘traditional’ or, dare I say it … old fashioned businesses don’t grasp the whole concept of social media. It’s because they fire up...
Beware Sharing Content Without Reading It
Social sharing buttons are now commonplace on every website and blog that we visit.It’s now very easy to share content that we find on our social networks, but it’s also very easy to just to click a share button without actually reading the content....
Social Media Mistakes to Run Away From
Social media is now a necessity for every business. However, it’s essential to have a plan about how you want to use social media rather than just a ‘because it’s there’ approach and hope for the best. What many small companies and brands don’t...
It Was 20 Years Ago Today! Social What?
Here’s an Idea that just might work.Let’s market our business or brand the way we did 20 years ago!Turn off your computer (actually some of you may still have been using a word processor), lose the smartphone or at least your portable telephone (you...
