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Posts by Vishal Pindoriya Subscribe

Social Media and the Auto Industry

If you are in the business of selling and repairing cars, not using social media outlets to their full extent is equivalent to giving up a large amount of revenue on purpose. Sound like an extreme statement? I understand that every social media guru...

Posted April 1, 2014    

What's More Social Than Sports?

There are some businesses and entire industries that have struggled over the last few years to find how they fit into social media well. Then there are the industries for which social media seems to have been created in the first place. Sports and...

Posted March 8, 2014    

Social Media Management and Franchises

Social media can be a difficult enough thing for a small business owner or even a large corporation when there is only one centralized account on each social media network for the company. When franchises are added into the mix, extra considerations...

Posted February 20, 2014    

Social Media and Public Services

If you were to step back and remove yourself from current society for just a minute in your mind, what would you think about a social network taken out of context? In other words, if they had never been developed and the idea was a brand new one...

Posted January 31, 2014    

2014: The Year Social Media Hits Puberty

It's nothing short of amazing how businesses have expanded, new industries have been created, and cottage industries have become multi-million (or billion) dollar integrations into the larger Borg-like entities of Google, Yahoo, and the like under...

Posted January 9, 2014    

No Fail Whale: Twitter's IPO and Future

Now that Twitter has let its own cat out of the bag with its now-infamous "confidential" tweet, the debate and speculation start.We’ve confidentially submitted an S-1 to the SEC for a planned IPO. This Tweet does not constitute an offer of any...

Posted September 17, 2013    

Pinterest vs. Google+: It's All About the Visuals

If you keep up with the trends in social media, it's no secret that visual content such as photos, videos, and infographics are the hottest thing going these days. They get viewed more and shared more than any other type of posts, and there's no...

Posted June 19, 2013    

Facebook: The Stolen Network?

Is it just me, or is Facebook incapable of original ideas? As I think back through the history of the most popular social network (and website) on the planet, every "new" change that I can think of which they have installed involves someone else's...

Posted June 17, 2013    

Vine Gives You 6 Seconds of Powerful Engagement

Remember back before the internet came along? Some of you are stumped right now, so let me get to my point. There is a reason that for every hour-long show on television, you get 20 minutes (one-third of the viewing time) of commercials. It's...

Posted June 7, 2013    

The TweetDeck Fiasco

I used to use TweetDeck back in the day. Of course, that was before there were very many alternatives, and there also weren't very many social networks, at least to speak of. Pinterest and Google+ didn't exist, LinkedIn wasn't used like it is today...

Posted May 17, 2013    

Facebook Messaging Charges Good, Bad and Full of Potential

You've surely heard by now about Facebook's latest money-making scheme: charging to message non-friends. They started rolling this out in late December of 2012, but now with the rollout extending to Great Britain, it looks as though it may be here...

Posted April 17, 2013    

What YouTube's New Changes Mean for Your Business

In our recent series we told you how to use YouTube to promote your business. Now let's discuss the recent changes that the Cupertino gang has made to the incredibly popular video social network and see how they affect you.There are three...

Posted April 16, 2013    

Facebook Home: Time to Mobilize Your Content?

On the 4th of April, Facebook launched an amplified mobile version of its social network in a risky bid to take over of a new generation of smartphones.At Facebook HQ in California, CEO Mark Zuckerberg announced a software system designed to take...

Posted April 8, 2013    

#Hashtag Power

What is a Hashtag? This may seem like a simple enough questions however the hashtag is all too often misused or misunderstood. The # symbol is used to mark keywords or topics in a Tweet. This little cross hatch is a powerful tool for you in...

Posted February 14, 2013    

Why Your Business Sucks at Social Media

I shouldn’t have to tell you, since you are smart enough to be on this site, that a business that isn’t utilizing social media is a business that is doomed. The problem is not that businesses aren’t getting on board the bus. The problem is most can’...

Posted February 5, 2013    

Create Your Google+ Business Page - or Risk Being Left Behind

It may be Goliath vs. Goliath, but you don’t need to pick sides - especially if you have in place a social media management tool like Sendible that can seamlessly post to them both. I believe that all social networks should be equal: each have their...

Posted January 30, 2013    

Facebook Vs. Google+

Facebook has grown and nurtured its audience since its inception back in February 2004 but the relative novelty of Google + has been questioned by some.The recent release of the new feature ‘Graph Search’ by Facebook as brought new fuel to...

Posted January 24, 2013    

5 Ways You May Be Ruining Your Online Reputation

It’s easy to lose your good name in real life through misconduct or bad behavior, but at least the fallout is generally contained within a relatively small geographical area. You can always move to a new town and start over. On the internet? Not so...

Posted January 23, 2013    

7 Tips for Using Instagram for Business

The image-based social network, available on iPhone and Android smartphones, boasts more than 100 million users. Many are brands: Starbucks, NASA, MTV, and NBC News are some of the most successful Instagrammers.Instagram, the rapidly-growing...

Posted December 12, 2012    

The 10 Keys To Optimizing Twitter Engagement

Like with any social network, posting doesn't equate to readers, click-throughs or subscriptions. Posts have to engage and grab the reader.Twitter is slightly different, however, with it's limitation to 140 characters. This restriction becomes a...

Posted December 4, 2012    

 
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