About Social Media Today
Posts by Paul Pruneau Subscribe 
Social Marketing Tip: Create a Voice That Will Be Heard
I recently was introduced to a seasoned marketing consultant and we started a discussion about many of the changes that have taken place in marketing.Off course correction.He shared that he had a current engagement with a client where he was...
The ONE Percent Reality of Content Marketing.
Content Marketing is all the buzz. In fact, it’s the area that Econsultancy projects to have the fastest growth of all marketing activities in 2013.All of the interest and investment in this new discipline is based on the idea that your company is...
7 Tips to Help People Find Your Value.
Today, small talk and short conversation has shifted on the Internet to the social networks. And as Elisa Camahort Page, co-founder of BlogHer, says: “If you’re looking for substantive conversation, you aren’t going to find it on Facebook, or in 140...
Time to Stop Pretending About Content Marketing.
If you've been a bit distracted by the relentless pace of the change in online marketing, you may have missed all of the buzz about Content Marketing. With the power of self publishing on the Internet now in the hands of the many, claims about...
10 Point Checklist for Content Marketing
Content marketing is the new buzz that marketers and businesses are flocking to address the dramatic changes that have taken place in how to promote a product or service on the Internet. The idea is simple: Consistently create, publish and broadcast...
10 Reasons Why Your Website Redo Will Fail
Looking at your circa 2000 web site and considering an extreme make over? Or at least a 21st century update? Take note:Today's fast changing environment brings new requirements and strategic considerations for this undertaking that may have changed...
Social Media: the Hidden Costs of Success.
I recently attended the #140 conference in San Francisco. At the event, one of the many presenters made a rather poignant and relevant presentation titled “Why Small Business sucks at marketing”. While the title may be arresting, the sentiment...
5 Barriers to Implementing a Small Business Content Marketing Plan
There can be no denying that a web site is the most essential component for marketing any business today.Yet, according to a report issued by the University of Maryland and Network Solutions, almost half of small US business still lack this...
