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Your Blog Post's Not Complete Without These Essentials [INFOGRAPHIC]

Content Marketing has, increasingly, become standard practice for marketing a product or service online.Because it generally costs less than traditional offline marketing and has proven to be the single most effective strategy for SEO, virtually...

Posted March 3, 2014    

Without a Distribution Strategy, Why Bother to Publish?

After you publish, then what?Today, anyone that posts content on their website and simply expects people to find it there is delusional.More than ever, there is so much noise, nonsense and distraction clamoring for internet users attention, that it’...

Posted December 16, 2013    

Why Old School Email Marketing Can't Be Dismissed

The persistent ping on your mobile device, non-stop visual alerts next to your app icon and the growing list of unopened subject lines.These all to common experiences validate that the continued use and reliance on email for building relationships,...

Posted November 8, 2013    

Enough with the Chest-Pounding Posts, What's in It for Me?

What about the customer value?We write, develop and produce websites for many customers—especially professional services providers.From day one of our engagement, our goal is to guide our clients into a Content Marketing program that will turn...

Posted October 29, 2013    

Unify Your Social Media Brand Profiles For More Follower Satisfaction

Today, if you want to have a successful brand or business, you need to be present and consistently engaged wherever your audience invests their time and attention.And more than ever, that’s being given to social media.Yet with so many platforms...

Posted September 21, 2013    

7 Things Your Website Developer Won’t Tell You

 Full disclosure: A successful website is not just about software code.Considering a new website for your business? If you’re relying on just a website developer, it could be anything but smooth sailing ahead.Before you start down the wrong (or...

Posted September 15, 2013    

7 Ways to Construct Posts for Content Marketing

Fueling your blog with great content that your customers and prospects will find relevant, valuable or entertaining, is no walk in the park. However, blogging in a Content Marketing program can build awareness for your brand, generate leads, and...

Posted August 16, 2013    

Social Marketing Tip: Create a Voice That Will Be Heard

I recently was introduced to a seasoned marketing consultant and we started a discussion about many of the changes that have taken place in marketing.Off course correction.He shared that he had a current engagement with a client where he was...

Posted March 13, 2013    

The ONE Percent Reality of Content Marketing.

Content Marketing is all the buzz. In fact, it’s the area that Econsultancy projects to have the fastest growth of all marketing activities in 2013.All of the interest and investment in this new discipline is based on the idea that your company is...

Posted January 9, 2013    

7 Tips to Help People Find Your Value.

Today, small talk and short conversation has shifted on the Internet to the social networks. And as Elisa Camahort Page, co-founder of BlogHer, says: “If you’re looking for substantive conversation, you aren’t going to find it on Facebook, or in 140...

Posted December 19, 2012    

Time to Stop Pretending About Content Marketing.

If you've been a bit distracted by the relentless pace of the change in online marketing, you may have missed all of the buzz about Content Marketing. With the power of self publishing on the Internet now in the hands of the many, claims about...

Posted November 26, 2012    

10 Point Checklist for Content Marketing

Content marketing is the new buzz that marketers and businesses are flocking to address the dramatic changes that have taken place in how to promote a product or service on the Internet. The idea is simple: Consistently create, publish and broadcast...

Posted November 12, 2012    

10 Reasons Why Your Website Redo Will Fail

Looking at your circa 2000 web site and considering an extreme make over? Or at least a 21st century update? Take note:Today's fast changing environment brings new requirements and strategic considerations for this undertaking that may have changed...

Posted November 5, 2012    

Social Media: the Hidden Costs of Success.

I recently attended the #140 conference in San Francisco. At the event, one of the many presenters made a rather poignant and relevant presentation titled “Why Small Business sucks at marketing”. While the title may be arresting, the sentiment...

Posted October 30, 2012    

5 Barriers to Implementing a Small Business Content Marketing Plan

There can be no denying that a web site is the most essential component for marketing any business today.Yet, according to a report issued by the University of Maryland and Network Solutions, almost half of small US business still lack this...

Posted October 24, 2012    

 
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