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Tracking Conversions on Facebook and Twitter

Over the last several months social media platforms have begun to show their biggest fear… revenue attribution and conversion tracking. Today let’s take a dive into the murky waters of measuring social ROI strictly from an order/lead conversion...

Posted January 22, 2014    

Twitter Analytics and Advanced Advertising: Take a Peek

I received a $50 credit to play around with Twitter Advertising, so I figured I'd give it a shot. Instead of using the basic ad interface I switched to advanced Ads because it opens the door to a ton of features and reporting not available in the...

Posted April 1, 2013