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Success on Facebook: A How-To for Small Businesses
Facebook is considered by many to be the ultimate social media tool for businesses, and with good reason: with over a billion users and counting, Facebook has now become the norm for online social interactions. Facebook Pages are pretty easy to use...
Success on Twitter: A How-To for Small Businesses
Success on Twitter can be measured in a variety of ways, depending on your goals. If your goals are to increase awareness, buzz, and feedback, then you should be paying a lot of attention to your follower and interaction count, as well as what...
Why Social CRM for Small Businesses?
Social CRM is shorthand for ‘Social Customer Relationship Management’, and it is much more than just a social media marketing buzzword (or buzz-concept). While the exact wording for its definition varies across the Internet, the goal is the same for...
7 Social Media DOs and DON'Ts for Small Businesses
Due to the large number of people on social media, public profiles, and the vast information that is available to all of us via the Internet, businesses should be wary of mal-informed posts and miscommunications for fear of appearing unprofessional...
