| Social Media Today
Sign up | Login with →

Posts by Steven Shattuck Subscribe

R.I.P. LinkedIn Company Page Products Tab: What To Do Next

Recently, LinkedIn announced that it would be removing the Products & Services tab from all LinkedIn Company Pages effective April 14, 2014. The response to this change has been mostly negative from marketers who have invested heavily in...

Posted April 15, 2014    

The Nonprofit’s Guide To Working With Technical Volunteers

It’s no secret that nonprofits depend on volunteers to raise funds, put on events and help operate critical infrastructure. They are the lifeblood of many nonprofits, large and small.In today’s digital age, it’s not uncommon to recruit the help of...

Posted April 10, 2014    

How to Win at SEO and Earned Media with Horrible Content

Any content marketer worth their salt has seen "Crap. The Content Marketing Deluge" - a slidedeck that serves as a call-to-arms for only producing quality content online and a condemnation of the alternative. What Velocity Partners may not have...

Posted March 31, 2014    

4 Things Nonprofit Social Media Efforts Need But Might Not Have

Social media can be a godsend for small nonprofits with tight budgets. It’s a great way to raise funds and increase awareness without the cost of traditional advertising. Having a strong plan of action can mean the difference between success and...

Posted March 10, 2014    

The Wrong Way and the Right Way to Use Quora

Quora is one of online marketing's best kept secrets. Savvy marketers and thought-leaders are using it to enhance their personal and corporate brands. However, some shifty self-promoters are also abusing it daily. Whether you're already a...

Posted March 5, 2014    

4 Declining Technologies That Nonprofits Should Stop Worrying About

Earlier this month our friend Kristen Gramigna from BluePay wrote about four emerging technologies that could greatly impact nonprofits. Looking forward is important, but so is discarding any outdated strategies that may no longer be working...

Posted February 28, 2014    

LinkedIn Open Publishing and the Rise of the Borrowed Platform

Last week LinkedIn dropped a bomb on the content marketing world, announcing that its publishing platform would soon become open to all users. Previously, it was exclusive to 500 hand-picked executives and industry thought-leaders whose content was...

Posted February 26, 2014    

The Non-Profit Fundraiser’s Guide to Social Network Valuation

With all of the available social networks available to nonprofit marketers and fundraisers, it can be hard to appropriately allocate resources to the ones that matter to their individual charity. Last December, PewResearch released their 2013 Social...

Posted February 21, 2014    

3 SEO Tips for Lean Startups

SEO success in a post-Panda and post-Penguin world is now attainable through educational content and authentic relationships. Luckily, this has leveled the playing fields for startups who are don't have a lot of resources at their...

Posted February 18, 2014    

The Facebook Fraud and What It Means for Nonprofits

2014 has been off to a good start for Facebook so far. Last week, it was announced that founder Mark Zuckerberg was the top philanthropist in 2013, having donated almost $1 billion. Their fourth-quarter earnings beat expectations, with revenue...

Posted February 13, 2014    

4 Tools for Nonprofit Social Listening and Reputation Management

Keeping track of everything that is being said about you online is difficult, given the myriad online channels available to users. Organizations who employ social listening strategies can identify and engage with new donors, manage their online...

Posted February 6, 2014    

Nonprofits: Avoid Digital Sharecropping Before It’s Too Late

Digital third-party platforms are excellent ways for nonprofits to reach new online audiences, especially given their frequently low costs and barriers to entry. However, over-reliance on these channels can cause problems, especially when they...

Posted February 5, 2014    

3 Twitter Fundraising Campaigns That Show the Power of Influencers [VIDEO]

Social media has been a game changer for fundraisers. Twitter especially allows for authentic, one-on-one communications between charities and supporters at a scale unprecedented in the history of nonprofits. Some savvy organizations are able to...

Posted January 24, 2014    

Content Marketing Adoption Among Nonprofits [INFOGRAPHIC]

It's clear that content marketing has been widely adopted in the for-profit realm, but how far behind do nonprofits lag, if at all?Recently, I surveyed Bloomerang's database of over 8,000 nonprofit organizations nationwide to gauge their content...

Posted January 18, 2014    

Why the Facebook Ads Grant Petition for Nonprofits Is a Terrible Idea

Following the release of Facebook’s new “donate now” feature for nonprofit brand pages, a few intrepid and well-meaning fundraising and marketing experts rejuvenated an existing petition imploring Facebook to issue grants to nonprofits in order to...

Posted January 17, 2014    

How a Nonprofit Raised $41k on Twitter in 24 Hours Without Trying

Serendipitous giving happens all the time, but occasionally social media fuels a philanthropic goldrush that even the most carefully planned and executed campaign could not have delivered.As the polar vortex and a dire forecast descended upon the...

Posted January 14, 2014    

How Nonprofits Can Produce and Measure Effective Digital Campaigns

There have never been more digital tools available to nonprofits than there are today. Email, social media and digital content allow for creative and cost-effective forms of fundraising, but pulling off an effective campaign can be challenging. Here...

Posted January 10, 2014    

3 Tips for Battling the Holiday Website Traffic Doldrums

With Christmas and New Year’s Day falling in the middle of their respective weeks, most B2B websites are in for two solid weeks of lackluster traffic and sparse conversions. Knowing that the winter website doldrums are on the horizon can help...

Posted December 23, 2013    

The New Facebook 'Donate' Button: What You Need To Know

On December 15th, Facebook announced a new feature: the “Donate Now” button, which allows donors to contribute directly to a nonprofit without ever leaving Facebook.com.The button will be visible on posts  from the nonprofit in a user’s News...

Posted December 21, 2013    

The #1 Social Media Practice That Needs To Go Away in 2014

With 2013 winding to a close, there are a lot of ideas for ways to improve social media campaigns and efforts generally in the coming year. There have been a lot of unique and creative campaigns over the past year that we can all look to for...

Posted December 18, 2013    

 
Logo