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Definitive Case Study on the Benefits of Guest Blogging

I’ve talked before about the benefits of guest blogging, and it remains one of the most powerful, cost-effective and profitable ways of extending the reach and influence of a professionally-produced blog online.I was reminded of this last week, when...

Posted March 11, 2014    

I Culled Half My Facebook Contacts: Here's What Happened

For the last 12 months, I’ve been conducting an experiment in social media marketing on Facebook – which culminated in culling half of my contacts last week.That might sound like a drastic move, particularly when social media engagement is supposed...

Posted February 6, 2014    

Top 3 Tips for Social Media Success in 2014

Social media success means different things to different people, but one of the unifying elements for successful social media marketing for us all is usually – is it delivering a financial ROI? Is social media engagement providing cash in the bank...

Posted January 6, 2014    

How to Beat Your Competitors at Social Media Marketing

Many companies engage with social media marketing because they want to win business, but effective social media engagement is about more than just showing up and shouting about products and services.And there’s the added difficulty of dealing with...

Posted December 4, 2013    

When Was the Last Time You Reviewed Your Social Media Marketing?

One of the most important elements of effective social media marketing is a regular review of it.Sounds obvious, but many businesses keep slogging on without accurately monitoring and measuring the results from their social media engagement.Ensuring...

Posted September 19, 2013    

The 6 Ps of Hiring a Social Media Agency

While reviewing my Twitter account today, I noticed three additional follows from new social media agencies within the last week.Nothing surprising in that – after all, I try to consistently post useful content, How-to blog posts and leading...

Posted August 2, 2013    

Top 6 Social Media Marketing Tips

One of the best ways to get the best results from social media marketing is by utilising the vast amount of useful resources available online – from bloggers, industry websites, other competitors, and resource-based infosites.But, as with all...

Posted July 8, 2013    

Four Types of Social Media Marketing Failure (And How To Avoid Them)

Social media marketing is an area which seems to divide businesses. Some companies embrace it, invest in it, and generate fabulous returns from it, whilst other businesses are pensive, scared and unwilling to get online and start competing via...

Posted June 4, 2013    

Ways to Measure Social Media Marketing ROI

The subject of measuring social media marketing came up in a conversation with a client this week, and I’ve been thinking about it. Measuring what matters is the most effective way to ascertain ROI, of course.But, inevitably, that means firstly...

Posted May 1, 2013    

Four Types of Social Media Marketing Failure, and How to Avoid Them

Social media marketing is an area which seems to divide businesses. Some companies embrace it, invest in it, and generate fabulous returns from it, whilst other businesses are pensive, scared and unwilling to get online and start competing via...

Posted April 16, 2013    

How to Re-vitalise Your Blog Marketing

Having launched the UK’s first fully-managed blog marketing service in 2005, it’s fair to say that I’ve seen a few blogs over the years. Some good. Some bad. Some that are no longer with us. Such is life in the blogosphere.The biggest challenge once...

Posted March 4, 2013    

Time-Saving Tips for Social Media Marketing

One of the biggest objections to engaging with social media marketing is time – usually, not having enough of it. It’s an objection I’ve heard a lot over the last few years, because there is a widely-held perception that effective social media...

Posted February 4, 2013    

The Most Important Factor for Successful Social Media Marketing in 2013

There will be many businesses and individuals examining their social media engagement in the next few weeks, as another year commences.And one of the most pressing elements for those engaging online will be how to deliver successful social media...

Posted January 8, 2013    

Social Media Marketing – Why Home is Where the Heart Is

Effective social media marketing is something I discuss a lot with clients and potential clients.And one area which seems to keep coming up lately, including during a new client meeting yesterday, is that of social media engagement, and the...

Posted January 8, 2013    

The Six Questions You Need Ask for Effective Blog Marketing

The rise of blogging outreach has been impressive to observe, although many look at it with a short-term view in their marketing mix: 70% of all new blogs fail, quit or end within 12 months.The returns from effective blog marketing are multiple –...

Posted November 5, 2012    

The 6 Elements of Successful Content Marketing

The subject of successful content marketing has become a hot topic in the last 18 months, particularly with the rise and rise of social media engagement. The main thing which drives social media engagement, of course, is successful content marketing...

Posted October 5, 2012    

How to Secure Social Media Success in Sixty Minutes

One of the biggest barriers to social media success is the perceived time investment – with so many social media platforms, it can be daunting to consider engaging in successful social media engagement.The simplest solution for many businesses is to...

Posted September 12, 2012    

Is your social media suffering from Inspiration Overload?

The topic of effective social media engagement is one of those thorny, subjective areas of social media marketing, where it means different things to different people.For some, solid social media engagement is about genuine connection with a small,...

Posted August 1, 2012    

A Manifesto for Blogging

Writing a Manifesto for Blogging might seem like a highly-individual blog post – and, to be fair, most of the content in this blog post was written purely for me, by me, a few years ago. To remind me why I’m blogging.However, I’ve decided to update...

Posted July 2, 2012    

Why social media success is about quality not quantity

     Defining social media success, for some, is all about playing the numbers game. For some, it’s down to meaningful social media engagement. For others, it’s about quantity and quality in equal measure.But, whichever way...

Posted June 6, 2012    

 
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