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Ways to Measure Social Media Marketing ROI
The subject of measuring social media marketing came up in a conversation with a client this week, and I’ve been thinking about it. Measuring what matters is the most effective way to ascertain ROI, of course.But, inevitably, that means firstly...
Four Types of Social Media Marketing Failure, and How to Avoid Them
Social media marketing is an area which seems to divide businesses. Some companies embrace it, invest in it, and generate fabulous returns from it, whilst other businesses are pensive, scared and unwilling to get online and start competing via...
How to Re-vitalise Your Blog Marketing
Having launched the UK’s first fully-managed blog marketing service in 2005, it’s fair to say that I’ve seen a few blogs over the years. Some good. Some bad. Some that are no longer with us. Such is life in the blogosphere.The biggest challenge once...
Time-Saving Tips for Social Media Marketing
One of the biggest objections to engaging with social media marketing is time – usually, not having enough of it. It’s an objection I’ve heard a lot over the last few years, because there is a widely-held perception that effective social media...
The Most Important Factor for Successful Social Media Marketing in 2013
There will be many businesses and individuals examining their social media engagement in the next few weeks, as another year commences.And one of the most pressing elements for those engaging online will be how to deliver successful social media...
Social Media Marketing – Why Home is Where the Heart Is
Effective social media marketing is something I discuss a lot with clients and potential clients.And one area which seems to keep coming up lately, including during a new client meeting yesterday, is that of social media engagement, and the...
The Six Questions You Need Ask for Effective Blog Marketing
The rise of blogging outreach has been impressive to observe, although many look at it with a short-term view in their marketing mix: 70% of all new blogs fail, quit or end within 12 months.The returns from effective blog marketing are multiple –...
The 6 Elements of Successful Content Marketing
The subject of successful content marketing has become a hot topic in the last 18 months, particularly with the rise and rise of social media engagement. The main thing which drives social media engagement, of course, is successful content marketing...
How to Secure Social Media Success in Sixty Minutes
One of the biggest barriers to social media success is the perceived time investment – with so many social media platforms, it can be daunting to consider engaging in successful social media engagement.The simplest solution for many businesses is to...
Is your social media suffering from Inspiration Overload?
The topic of effective social media engagement is one of those thorny, subjective areas of social media marketing, where it means different things to different people.For some, solid social media engagement is about genuine connection with a small,...
A Manifesto for Blogging
Writing a Manifesto for Blogging might seem like a highly-individual blog post – and, to be fair, most of the content in this blog post was written purely for me, by me, a few years ago. To remind me why I’m blogging.However, I’ve decided to update...
Why social media success is about quality not quantity
Defining social media success, for some, is all about playing the numbers game. For some, it’s down to meaningful social media engagement. For others, it’s about quantity and quality in equal measure.But, whichever way...
Social Media Strategy – Professional Interest vs. Emotional Engagement
Defining successful social media strategy is a hard objective – and it depends largely on what the definition of ‘successful’ is in the first place.For a large corporate organisation, for example, successful social media strategy might be centred...
Six Definitions of Successful Social Media Engagement
Defining successful social media engagement can be incredibly difficult. We all want to see some kind of return on our time, energy and efforts online, although many of us have different definitions of what constitutes a beneficial result from...
Six uncomfortable truths about social media
Whether social media is brand spanking new to you, or Facebook, Twitter, LinkedIn, blogging and the myriad of social media platforms have been a part of your overall marketing mix for months, you’re going to come up against some uncomfortable...
What Can a Christmas Party Teach Us About Social Media?
Although social media and a Christmas Party might seem distinctly removed from each other, there is much to learn from this year’s festive bash about the personalities and behaviour of people online. It’s that time of year again, and the round of...
The Seven Personality Types on Social Media
So, as the force that is social media drives onwards and upwards, more and more newbies are entering the online foray that is Facebook, Twitter, personal blogging and the myriad of other social spaces available for us to live, work, and play on. And...
Social Media Success? Stop Shouting, I Can't Hear You
One of the most irritating and pointless things to do on social media platforms, as we know, is to turn up at the online party and broadcast. Me, me, me. It’s just so awful to see traditional marketing methods employed poorly on social media and...
Have You Got Social Media Tourettes?
Interesting phrase – social media Tourette Syndrome – but there’s alot of it out there. Social media Tourettes is, in essence, saying the wrong thing at the wrong time on the wrong social media platform. A few examples I’ve witnessed recently...
How to Hire a Social Media Expert
Asking pertinent questions when sourcing a social media expert is essential – obviously. After all, in the last 18 months, there’s been a proliferation of new social media consultants, social media experts, social media whizzkids, social media...
