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New Form of Cause Marketing: OKCupid Encourages Customers to Drop Mozilla

The internet has given rise to many forms of protests over the years. From petitions and calls to boycott shared through social media to weaponized hashtags, a phrase beautifully coined by The Wall Street Journal’s Jeff Yang when reporting...

Posted April 2, 2014    

Social Media Saves Stranded Drivers in Atlanta

As you may have heard, this week Atlanta was paralyzed by ice and snow (and an ill-prepared city/state government).Nearly 1,000 wrecks and impassable roads left hundreds of thousands of people stranded overnight in their cars, many without...

Posted February 2, 2014    

Facebook May Embrace Anonymity and Allow Fake Names in Profiles

Since its inception, Facebook has always demanded its users register with their real names on the site.This, of course, has been the cornerstone of the social network’s popularity as people could easily find old and new friends and the source of the...

Posted January 31, 2014    

Brand Blindly Blunders Into Twitter Firestorm Inserting Their Promo Into Aurora Trend

Here is a perfect example of why you absolutely must do some basic due diligence before inserting your brand into an existing news cycle.By now, we’ve all heard about the horrible tragedy in Aurora, Colorado. Well, apparently, everyone heard...

Posted July 21, 2012    

How Social Media Has Changed Brand Engagement

I’ve just rebranded and relocated from Blogger to WP. While organizing my old posts dating back to 2007, it was fun to see how brand engagement has completely transformed over the years.So, whadaya say we hop in the ol’ DeLorean, kick it to...

Posted May 10, 2012    

Wanna-Be Marketing Agency Bribes Bloggers

Hamilton Nolan of Gawker told a story yesterday that will both entertain and enrage you; it sure did me.Apparently Hamilton received an email from this wanna-be "marketing" agency called43a. The agency claims to bribe bloggers to "semi-...

Posted October 29, 2011    

As QSRs Embrace Wifi, Starbucks Kicks Computer Customers Out

Not that much surprises me anymore when it comes to branding these days. After all, we are living in the era of "packaging innovation" where it's no longer enough to measure a beer's temperature by touch, people need color changing labels ...

Posted August 12, 2011    

Anonymous Says, "Kill Facebook"

The hacker group known as Anonymous has a new target: Facebook. The self described civil disobedience group published a YouTube video titled "Message from Anonymous: Operation Facebook, Nov 5 2011" under the username "FacebookOps." The video'...

Posted August 10, 2011    

Twitter Gets Big Investment, Positions for IPO

Twitter received a "significant amount of funding"today from current investors and a new investor Russian-owned, Digital Sky Technologies, which also holds significant stakes in Facebook, Groupon, and Zynga, the company that created Farmville and...

Posted August 3, 2011    

Grandparents Are Using Social Networks

Twenty-two percent of all grandparents in the UK are using social networks, according to Mashable.The study, which collected results from 1,341 grandparents from the UK, showed that 71% of grandparents who use a social network use Facebook, 34% are...

Posted June 23, 2011    

Reporters Increasingly Rely on Social Media

Bulldog Reporter has released a new survey on media relations practices, particularly how journalists use Social Media to stay on top of their beats.75% of journalists read one blog or more (compared to 70% last year) and 29% read 5 or more blogs to...

Posted November 6, 2008    

Recession to Boost Social Media Spending

With the bi-polar behavior of the market these past few weeks, it's easy for brands to panic and cut their total marketing/advertising/PR budgets until we see some economic stability. Naturally, I think this is a mistake. Now is the time for brands...

Posted October 13, 2008    

Why McCain's Social Media Astroturfing Didn't Work

John McCain launched a "Spread the Word" initiative in which the U.S. Presidential candidate asked supporters to copy-and-paste talking points in the comments sections on select blogs in exchange for "reward points redeemable for valuable prizes."As...

Posted September 9, 2008    

Chicago Trib Does Social Right: New Media Strategy Increases Readership

The Chicago Tribune has assigned a social media task force to revitalize the brand and prevent the traditional paper from going extinct like so many others. The team, comprised of four people: two coordinators; one managing editor; and one social...

Posted September 9, 2008    

Social Media Cuts Six Degrees of Separation to Three

A new study from O2, a Pan-European telecommunications company, claims the usual six degrees of separation has now fallen to three, due in large part to social media.O2 asked adults to make contact with random strangers across the globe using only...

Posted September 3, 2008    

Aaron Sorkin Making Facebook Movie (Brings Users Into His Process)

Those who knew me back when The West Wing was on the air, know I was crazy about that show. I mean, come on, a series featuring a communications director, a press secretary, speech writers and hungry media looking for a scandal -- it's like it was...

Posted August 28, 2008    

Wanna Reach the Asian Market? Use Friendster. (I'm Serious)

Remember Friendster? Yeah, okay, I forgot all about them too. Only a few short years ago, it was the social networking site, even getting a few mentions in early episodes of HBO's Entourage.But, of course, when MySpace hit, nearly everyone migrated...

Posted August 20, 2008    

Speak Media Blog Launches YouTube Channel

You've read it online. You've seen the bylines and Op-Eds. Now, it's time to watch Speak Media Blog in living color! The blog, which covers news and trends in public relations, marketing and social media, has launched a YouTube Channel.The new...

Posted August 18, 2008    

Chicago Trib Does Social Media Right: Strategy Increases Readership

The Chicago Tribune has assigned a social media task force to revitalize the brand and prevent the traditional paper from going extinct like so many others. The team, comprised of four people: two coordinators; one managing editor; and one social...

Posted August 15, 2008    

Make Social Media Work For You: Speak Media Fluently

A while back, I espoused my philosophy here and in an Op-Ed for PRWeek that today, everyone is a reporter and smart brands will speak to their target audience the same way they speak to the press. Well, once again, I find myself giving in to my...

Posted August 14, 2008    

 
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