About Social Media Today
Posts by Amanda Ashworth Subscribe 
The Rise of the Second Screen
Watching television with a smartphone or tablet device is quite simply one of the most popular leisure activities of the mobile era. In turn, everyone is trying to find ways to capitalise on these prevailing consumer behaviours of real-time...
The Power of an Apology: The Findus Case Study
Over the last 10 days the horsemeat scandal has galloped from traces of horsemeat DNA in frozen beefburgers to the identification of 100% horsemeat in Findus frozen lasagnes. The course has been peppered with a succession of public apologies and...
Twitter Tips for Proper Use by Brands
For a brand, having a successful Twitter presence is like having your stand noticed at an overcrowded trade show - you have to work for your customers’ attention and you have to work even harder to retain it. According to research...
Google+ Communities, Big Competition for LinkedIn Groups
I’ve been banging on about Google+ for the last year or so and welcome Google+Communities which was added last week, as I think it is what was needed to make users become more active.I see it as a great way to build niche and focused...
What Happens on Twitter during Live Events and Breaking News
Not surprisingly, Twitter’s has growing social impact during live events and breaking news. Activity on Twitter during major events in 2012 gave a clear indication of an increasing trend in social media discussions and the importance of data...
