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Are You in a Cloud Career?

Cloud is too often used as a blanket term for anything that is “hosted” on the Internet.To get a more valuable take on cloud, I reached out to four technology innovators and asked them how cloud is affecting careers and necessary skills sets in...

Posted April 22, 2014    

The Big Question: Does Duplicate Content Hurt You on Google?

Does duplicate content hurt you in Google search? As I sometimes syndicate my blog to other sites (that get more traffic than mine :-)), I recently got push back from a company that had asked me (persistently) to write a commentary on one of...

Posted April 18, 2014    

Creating Authentic Growth (for Your Startup)

Here the key takeaways from Sean Ellis' wonderful keynote Stacking the Odds for Authentic Growth at the Startup Marketing Conference.On March 27th, at the #StartupMarketingConf, Sean Ellis, Founder and CEO of Qualaroo and GrowthHackers.com (in a...

Posted April 17, 2014    

Differences in Using Social Media Around the Globe

How do social media styles differ by culture/nation? This is part II of a blog series in which JC Giraldo and I try to provide answers to this question by surveying our world-wide networks.Note: We make no claim that the results of our informal...

Posted April 16, 2014    

Keep Cyber-Safe: 2 Tips to Protect Your Online Identity

I generally try to do some "house keeping" at the beginning of each year but, of course, it pays to implement the tips below whenever you get to it.Cyber security, or rather the lack thereof, is one of the main threats of our time. Here two simple...

Posted April 15, 2014    

5 Tips on How to Use Twitter for Recruiting

For her article "How Does Twitter Use Twitter to Recruit?", Erin Osterhaus went straight to the source: Anitra Collins,Twitter’s Recruiting Programs Officer.Thanks to Holly Aker for authorizing me to quote from the SoftwareAdvice article.Before...

Posted January 17, 2014    

Ways to Create Vanity URLs for LinkedIn Company Pages

A frequently asked question is:How can I create a vanity URL for my LinkedIn Company page? Here some options:If your company name is a single word, delete everything behind "company/" in the default URL and add your company name.Example:My LinkedIn...

Posted January 8, 2014    

Do You Know How to Maximize Your Professional LinkedIn Engagement?

This Google Hangout on Air educates on the use of LinkedIn for Professionals.In the video, LinkedIn expert Greg Cooper, host Mark Vang (Sanctuary Networking Community) and I, discuss how to use LinkedIn® as a B2B marketing platform, for...

Posted November 21, 2013    

What Is #FF? And More Answers to Common Twitter Questions

As there are a number of questions I repeatedly get asked about Twitter, I have summarized the answers in this blog post.1. What is #FF?2. How do I monitor an event on Twitter?3. How do I Tweet through LinkedIn? -----------------------------1. #FF...

Posted October 22, 2013    

What Are the 3 Most Important LinkedIn Features? [VIDEO]

In this Google Hangout on Air video, Kristina Jaramillo answers the question: What are the top 3 "features" of LinkedIn that business people should care about?Kristina Jaramillo of GetLinkedinHelp.com is a New York Times recognized LinkedIn expert...

Posted October 9, 2013    

Do You Define Your Net Worth as Your Network?

Porter Gale, former VP of Marketing at Virgin America, delivered a closing keynote at the Social Shake Up 2013. During her presentation: The Power of Social Capital and the Four Degree Advantage, Ms. Gale presented her new book Your Network is your...

Posted September 27, 2013    

What Is a Social Media Advocate? Learnings from the #SocialShakeUp

[<a href="//storify.com/nathomson/can-you-build-a-better-advocate-through-social-med" target="_blank">View the story "Can You Build a Better Advocate Through Social Media? " on Storify</a>]For more social...

Posted September 24, 2013    

Don't Miss These 4 #SocialShakeUp Sessions

Only a few more days until The Social Shake-Up 2013 Conference will take place in Atlanta. While this is the first time Social Media Today is putting on this summit, it looks like they got the who's who of social media to participate.Personally, I...

Posted September 13, 2013    

What Social Channels Are Good for B2B?

I recently conducted a survey on the best social media platforms for B2B on AMEX Open Forum. As LinkedIn got rid of Answers, this is a really good place to communicate about marketing, social media and business. What are your favorite social...

Posted September 6, 2013    

Why You Should Read "Lean In: Women, Work, and the Will to Lead"

Lean In: Women, Work, and the Will to Lead is the much-discussed book by Sheryl Sandberg, the COO of the social network Facebook. She steps beyond her role at Facebook to make a brave and educated contribution to the gender equality movement....

Posted August 30, 2013    

How to Prevent Social Media Burn Out: Three Tips

The question on how to deal with social media overload is probably the most asked question in my consulting practice. How do I execute on all the things I could do with social media, while having a limited amount of resources (especially a lack of...

Posted August 21, 2013    

Can an App Humanize a Brand? SAP Thinks Yes

It seems especially difficult for B2B brands to come across as real people vs. just corporate entities.To a large degree this might be due to the fact that B2B purchases often involve high stakes like large amounts of money or possibly even losing...

Posted June 25, 2013    

Social Media and #Recruiting: A Good Match?

Does Social Media Recruiting Work?If you have been trying to hire employees, chances are that you have at least considered using social media to find the right candidates. There is ample proof that social media can help fill jobs; but it depends on...

Posted March 27, 2013    

Expert Voices: What Makes a Good Tweet?

Have you been wondering what makes a good Tweet? Why do some people seem to be able to gather a solid following while others just don't get any traction? Read this blog to get some answers from me and other social media practitioners.Of course, good...

Posted January 7, 2013    

Is B2B Social Media Marketing Behind B2C?

The PerceptionThere seems to be a general perception that social media is better suited for B2C versus B2B marketing.  This view is supported by a general lack of easily accessible social media success stories in the B2B space; on the Internet...

Posted January 6, 2013    

 
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