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Social Media and #Recruiting: A Good Match?
Does Social Media Recruiting Work?If you have been trying to hire employees, chances are that you have at least considered using social media to find the right candidates. There is ample proof that social media can help fill jobs; but it depends on...
Expert Voices: What Makes a Good Tweet?
Have you been wondering what makes a good Tweet? Why do some people seem to be able to gather a solid following while others just don't get any traction? Read this blog to get some answers from me and other social media practitioners.Of course, good...
Is B2B Social Media Marketing Behind B2C?
The PerceptionThere seems to be a general perception that social media is better suited for B2C versus B2B marketing. This view is supported by a general lack of easily accessible social media success stories in the B2B space; on the Internet...
The Essential Social Media New Year's Check List
Happy 2013! Save yourself from (potentially a whole lot of) trouble and streamline your online activity by following the three essential steps below. You really can't afford not to. 1. Change your passwordsHate changing your...
Separating Social Media Fact from Fiction [Slideshare]
Social Media Marketing: Separating Fact from FictionAre you tired of hearing how social media is the best invention since sliced bread?Are you confused about what social media can actually deliver?Would you like to cut through the hype and get to...
Key Questions to Ask Before Getting Started with Social Media
As a social media professional, I get many questions from clients and friends who are new to social media and would like to add social media to their marketing mix.The learning curve on social media is still steep for most people, and in this post,...
Three Ways to Use Twitter for Q&A at a Live Event
Recently, a client asked me the following question: "How do we best handle questions via Twitter at our next event?" The event was a panel discussion with a large live audience.The answer depends greatly on the social media proficiency of the...
