| Social Media Today
Sign up | Login with →

Posts by Richard Stacy Subscribe

The Sword, the Printing Press, and the Algorithm: Three Technologies That Changed the World

It is always a good game to identify the game-changers: to reduce the complexities of history (and perhaps even the future) into simple cause and effect relationships.  No more is this so than with technology, given that we like to think we are...

Posted March 13, 2014    

Why the Tag Will Replace Emails

Probably the biggest change to management practice in recent years has been the rise of email.  Almost all forms of management, from review of information to actual decision making, take place within email.  Even decisions that may take...

Posted January 30, 2014    

We Need to Talk About Content Marketing

Content marketing.  Now here is a trending thing.  Of course, from the earliest of days, content has been one of the primary areas of focus within the social media space, but it feels as though this thing ‘content marketing’ is now...

Posted December 6, 2013    

The Three Stages of Social Media

Take a look out there at what organisations are doing in the world of social media and you will see there are basically three groupings: those who see it as a form of media, those who see it as a form of infrastructure and those who understand it as...

Posted October 18, 2013    

Brian Solis's New Conversation Prism: Useful or Just Confusing?

Brian Solis has just published a new version of his conversation prism.  You have probably used one of the previous versions as the title graphic for your presentation on social media – it has almost become the default here.  I used to use...

Posted July 9, 2013    

The 3% Rule: Why Social Media is No Good for Reaching 97% of Your Audience

At the end of last year I was teaching a session on social media in a masters of communication course at the London campus of the European Communication School.  In total I was lecturing to 30 students in two groups. Most of the students were...

Posted April 11, 2013    

After a PR Gaffe, Should Ryanair Eschew Social Media?

PR Week in the UK is running this story about the decision of Robin Kiely,  Ryanair’s new head of communication, to dismiss the value of social media engagement. Is he right to do this? Absolutely, in my opinion. Ryanair is an organisation...

Posted January 31, 2013    

Should You Let an Agency Manage Your Facebook Page?

Managing Facebook pages is big business for a lot of social media agencies.  In fact, it is fast becoming a staple activity.  Is this something to be encouraged?  In my opinion, absolutely not.  In fact I would go so far as to...

Posted January 29, 2013    

Facebook Graph Search: Why This Could Be So Important for the Future of Big Data

Last week Facebook launched Graph Search.  This is an attempt to turn Facebook into Google – i.e. make it a place where people go to ask questions, but with the supposedly added bonus that the information you receive is endorsed by people you...

Posted January 21, 2013    

Google+ – A Solution In Search of a Problem

First I must say that I am desperate to like Google+.  I really want it to succeed because I like Google. I find many of their products fantastically useful (gmail, maps, Android, calendar, docs.) I also trust Google (within the limits imposed...

Posted August 17, 2011    

Social Media: Creating Riots and Busting Rioters

Here is an alternative take on the UK Riots and usage of social media. Much has been made of the role of social media in creating the riots. Here is the counter point: the role of social media in busting the rioters. Take a look at the screen shot...

Posted August 11, 2011    

Netvibes and the shift from the Portal to the App

One of the things on my list of to-dos is to write a think piece on an important trend which is becoming apparent – the shift from the Portal to the App.  Basically this means the polarisation of the digital space between web-based...

Posted January 11, 2011    

Google's Sidewiki has a sting in the tail

A couple of days ago Google announced something very interesting — Sidewiki. This creates an overlay on any website / url allowing a form of commenting and rating.  Because this is linked to the browser, the site owners themselves have no...

Posted September 25, 2009    

What social media monitoring and the English Channel have in common

What do social media monitoring and the English Channel have in common?Answer: if you understand how you sail a ship up a busy sea-lane, like the English Channel, you will understand how to do social media monitoring.As I have previously posted,...

Posted September 4, 2009    

Is much of social media monitoring snake oil — or have I missed something?

I have recently had reason to focus on the area of monitoring of social media which has involved looking once more at the whole range of black box monitoring solutions that are out there.  This has caused me deep feelings of confusion and...

Posted July 16, 2009    

Something rotten in the state of Twitter Search?

Something seems to have happened to Twitter Search in the last month that, to my mind, is incredibly important.  However, I heven't seen any attention given to it within the broader social media converstaion — especially from the likes of @...

Posted June 8, 2009    

What is social media? (The hidden truth)

Social media is not about Facebook, Twitter, blogs, yada yada - and if you really want to understand it you have to look behind the scenes and see what is going on.  Here's the story, its about the separation of content from its means of...

Posted March 20, 2009    

TagSpace - the new dimension in social media

Forget space time - TagSpace is the new dimension.  Here's why. Every organisation wants to use social media to create and own a community these days.  Its easy to see why - owning a community is a natural extension of the old approach to...

Posted February 3, 2009    

 
Logo