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And the Best Marketing Strategy at SXSW Is … Kindness

As the three hour party RSVP line outside an Austin bar stretches around the corner, no one wonders why a surprising number of people seem to be wearing red clown noses. To my right, a guy walks towards me with a light up disco ball covering his...

Posted March 11, 2014    

The Best (and Worst) of 2014 Sochi Olympics Marketing Strategy

Just mention "Olympic Marketing" to anyone in communications and two images will likely come to mind immediately. The first is the predictable 30 second spot focusing on the dedicated Olympian who wakes up super early, braves crazy cold temperatures...

Posted February 25, 2014    

Rainbow Loom vs. Silly Bandz: Why One Marketing Fad Outlasts Another

The carpet in my living room this weekend was covered with hundreds of tiny rubber bands. The bands are part of an addictive new toy kit called Rainbow Looms that let kids create their own woven bracelets out of these small rubber bands. Invented by...

Posted October 16, 2013    

How to Position a Product Like Don Draper

The marketing team for Viagra doesn’t use email newsletters. You can probably guess why – but I have often thought for some time that anyone who can figure out a good marketing strategy for a product like that could probably promote anything. If...

Posted August 14, 2013    

Three Strategic Ways to Use Hashtags for Marketing

In 2009 a candy brand launched a campaign that would scare marketers off from using Twitter for years.Skittles decided to tap into the growing popularity of Twitter and engage their youth audience with an idea that probably seemed brilliant on a...

Posted July 23, 2013    

An Ingenious New Nonprofit Proves That Maybe You CAN Buy Forgiveness

It’s the holiday season and we’re in that delightfully slow week between Christmas Day and New Years where many of us have a chance to step out of the craziness of daily life, forget about work and just take a lazy little break. For many people in...

Posted December 26, 2012    

How To Spot A Trend: 7 Social Media Trends That Matter In 2013

NEW: See the full 15 Trends presentation on Slideshare! >> There has been a single pink folder on my desk since January 15th of this year. That day matters to me for two reasons – first because its my birthday, and second because it’s the...

Posted November 29, 2012    

12 Powerful Ideas On Creativity and Business From The PSFK Conference

Groucho Marx once quipped, “I don’t care to belong to any club that will have me as a member.” I always feel his sentiment just a little bit everytime I agree to speak at any event because I am passionate about trying to share the stage with people...

Posted November 2, 2012    

How Much Time Does Creativity Really Take?

What if Usain Bolt charged per hour to watch him race? It’s a ridiculous thought, of course. Yet we all know that the only reason he is able to run 100 meters in less than ten seconds is because of years of preparation. He has spent a lifetime...

Posted October 19, 2012    

The 5 Ways Media Will Cover The Facebook IPO & Why We Really Care Anyway

The big news all day today is going to be the Facebook IPO - and of course you would expect the media to care. Lots of "virtual" money is going to be changing hands, there will be nonstop media coverage throughout the day. To help you navigate the...

Posted May 18, 2012    

Why I Don't Want You To Buy Likeonomics (This isn't a marketing trick)

A few days ago I got the first shipment of my new book Likeonomics to my house. Right now the book is sitting in front of me and I really want to ask each of you to go out and buy it - but I can't. In fact, it really helps me if you DO NOT buy it...

Posted May 7, 2012    

5 Insights from the 2012 Social Media Marketing Industry Report

Earlier this morning the team at SocialMediaExaminer.com released their annual report on the state of Social Media Marketing. Based on the responses of over 3800 surveyed marketers, the report offers an interesting look at how businesses are using...

Posted April 4, 2012    

How MindValley Is Building the Next TED (Only More Useful)

This morning I watched an amazing TED video of flying robots that can operate autonomously and collaborate with each other at the same time. It is exciting technology ... just the kind of thing you would expect to come out of a TED event. As I write...

Posted March 2, 2012    

What Paulo Coelho Can Teach You About Storytelling & Writing

Sitting in a hotel room tonight putting the finishing touches on a presentation I am giving today on storytelling, I got an irresistable update to a new blog post over on Tim Ferriss' blog featuring a podcast interview with one of my longtime...

Posted February 16, 2012    

FinnAir, Republic Day & Why Celebration Is the Best Marketing Strategy

A few weeks ago it was my birthday. The day before on a Saturday morning, my two boys came leaping into our room very excited to wake me up. It wasn't so much about my birthday, unfortunately, as it was about getting ready to do their favourite...

Posted January 26, 2012    

How “HateSurfing” Can Help Your Small Business

Most of us have heard the statistic that it is about ten times more likely that someone will post a comment online about a negative experience than a positive one.  It is not hard to believe if we just imagine our own experiences.  When we...

Posted January 20, 2012    

2012 Edition: 15 Marketing and Business Trends That Matter

Let me tell you a little secret.  I look forward to putting together an annual trend report the same way that some people look forward to having Turkey for Thanksgiving dinner. I realize that may sound a bit strange, but ever since I did my...

Posted January 9, 2012    

I Like You, But Not That Way: How Retailers Lose & Win Back Customers

"3D Catalog" is a phrase you will see in a few articles about the retail industry these days. Unfortunately, it's not a cool new interactive augmented reality thing. This is a term that describes the fears of many real life retailers who are afraid...

Posted January 9, 2012    

Facebook, Cauliflower and How Liking Anything Just Became Important Again

I actively hate cauliflower. In marketing terms, you could call me a brand dectractor ... as I am generally pretty vocal about my dislike of the sweat-sock-smelling-mush-flavored vegetable. Hate is often extreme like that, and most of us believe...

Posted September 27, 2011    

7 Ways to Revamp Your Online Registration Form

A bad online registration form online has sadly become as American as apple pie. The vast majority of them collect useless information, present an annoying barrier to engagement and generally are reviled by anyone who is unlikely enough to have to...

Posted August 19, 2011    

 
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