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The Half-Life of a Social Media Meltdown
When I spoke in San Diego on Social Media Trolls, Crisis and Blunders, the most important aspect of the entire speech was the unnecessary fear that’s perpetuated through social media whenever a company slips up. The half-life of a social media...
Automation and Digital Marketing Personalization [INFOGRAPHIC]
We just posted an infographic on Mass Marketing versus Personalization that spoke to the advantages of personalized communications over batch and blast style marketing. Pardot has developed the following infographic speaking to Marketing Automation...
Social Media and Myers Briggs [INFOGRAPHIC]
While we’re all unique in one way or another, Carl Jung developed the personality types that the Myers Briggs was later designed to accurately evaluate. People are classified as extraverts or introverts, sensing or intuition, thinking or feeling,...
Social Ad Spending Forecast [INFOGRAPHIC]
Social media ad revenues expected to grow to $11 billion dollars by the year 2017. Facebook alone is expected to make close to $1 billion from its mobile ad revenue in 2013.Many social media industry leaders scoff at the idea of paying for attention...
Big Data and Marketing: Big Problem or Big Opportunity?
Any business dealing directly with customers wants to make sure they can attract and maintain a customer as efficiently and rapidly as possible. Today’s world offers many touchpoints – the traditional channels of direct mail and email, and now many...
5 Insights Social Data Can Reveal for Your Business
With social media sites such as Twitter and Facebook on a meteoric rise, companies are beginning to incorporate data collected from these social sites and their users into many aspects of their business from marketing to internal Human Resources...
The Three Buckets of Social Media Marketing Speakers
What an amazing week this has been at Social Media Marketing World! I moderated a session on corporate blogging with Justin Levy and Waynette Tubbs. Justin leads the charge at Citrix for their social and content strategies, and Waynette leads the...
Personal Data: When Will Customers Share It? [INFOGRAPHIC]
When are consumers willing to share their data? How much data? If you don’t realize it already, Europe typically leads the way on data and privacy issues. Their laws are much stricter and they are much more critical of data capture methodologies....
Guide to Monitoring Your Online Reputation [INFOGRAPHIC]
The good folks at Trackur have put together this infographic on how to monitor your personal or your brand’s reputation online. The steps they specify:Identify your reputations – monitor names brand names, company names, product names and variations...
Infographic: The History of Sales Technology
We recently posted the Evolution of the Salesperson and now we get a look at how sales technology has enabled advancements in sales methodologies.From Lattice Engines Infographic, The History of Sale Technology: Sales professionals have always had...
We Should Stop Saying Influential When We Mean Popular
I saw it again today… another 2012 Influencer List. I couldn’t get through the entire list, though, because I was too busy raking my nails down my face and pulling my hair out. It wasn’t an influencer list at all, it was just another popularity list...
Aggregate Statistics Can Steer You Wrong
It’s been almost 20 years since I started in the media business. I’m thankful for opportunities that put me at the forefront of database marketing technologies back then. I’m also thankful that we quickly discovered database mining. Most of the...
Complaining Ain't Easy [Infographic]
When we’re advising a social media strategy for our clients, our first step is to ensure they have a customer service strategy. Consumers and businesses don’t care who is in charge of your Twitter, Facebook or LinkedIn presence… if they have a...
Google Launches Google Tag Manager
If you’ve ever worked on a client site and had to add conversion code from Adwords into a template but only when that template was displayed with certain criteria, you know the headaches of tagging pages!Tags are tiny bits of website code that can...
Google Experiments in Google Analytics… Meh
Google Website Optimizer is kaput, replaced with Google Experiments. With Content Experiments, you can compare how different web pages perform using a random sample of your visitors, define what percentage of your visitors are included in the...
HootSuite Expands to Support Google+ Pages
Google+ continues to grow, but there’s a lot of pessimism about the social network. Much of the growth has come from recommendations because of it’s strong integration to search engine results. If you’ve not joined the network yet, you probably will...
You Are the Product of Facebook
Joel Helbling stopped by the office on Friday for a great lunch where we chatted on a number of topics. Joel quoted someone who said that, as a social media company, you have to decide what your product is… the people or the platform. Many people (...
Infographic: Why Do People Write Online Reviews?
If you don’t think online reviews are a big deal… just take a look at our client, Angie’s List, now a public company strictly based on a massive, high quality database of trusted reviews. And the fact that they don’t allow anonymous reviews or...
Infographic: Social Media – Unmeasurable Success?
This graphic focuses on new studies from eMarketer, Hubspot, and Social Media Today on putting a measurable ROI to social media efforts.From the Pagemodo infographic, Unmeasurable Success: In the last few years, both small and large businesses have...
Add Campaign Tracking to Hootsuite
Yesterday we announced that DK New Media was named a Hootsuite Solution Partner. We’ve all been using the Hootsuite Pro account for a couple of years and love the continued features and flexibility it’s been providing our team. And… it’s at a...
