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How Enterprise Brands Staff and Budget for Social [INFOGRAPHIC]

Wildfire and Ad Age recently conducted a survey asking over 500 enterprise marketing managers and executives about their approach to social marketing. They learned what the best and most successful brands are doing to engage audiences, as well as...

Posted December 20, 2013    

The Hidden Lessons of Google and Facebook

A few years ago, I was strung out on SEO. I’m not kidding… the traffic that Google was sending our blog kept me up at night, writing, tweaking, writing, tweaking, writing. I was chasing the algorithm, my competition, and it was driving every...

Posted December 18, 2013    

Super Festive Facebook Holiday Contest Ideas [INFOGRAPHIC]

ShortStack analyzed more than 50,000 active Facebook Pages and 300,000 custom Facebook Page apps that serve more than 1.4 billion Facebook fans and, among the things they discovered: Engagement in December increases by as much as 66 percent on...

Posted December 7, 2013    

As Predicted, 2013 Holiday Sales Went Mobile [INFOGRAPHIC]

It wasn’t a surprise, given smartphone adoption, that mobile was going to have a huge impact on this year’s holiday sales. Social media is having more of an impact, but it pales in comparison to mobile’s impact. Of the sales that occurred, 38% of...

Posted December 5, 2013    

Content Marketing Questions to Ask and Answer [INFOGRAPHIC]

This infographic from AboutUs is a solid overview of the questions we need to ask as content marketers. In the case of this post, I’d answer these questions as follows:Who – our targets are new and intermediate content marketers.What – this...

Posted December 3, 2013    

Explainer Video on Explainer Videos: An Undervalued Tool for Marketers [VIDEO]

With consumer attention spans continually on the decline, marketers and brands must communicate the what, why, and how without information overload.  Research has found that presentations with words and images are 50% more effective when...

Posted November 28, 2013    

All Email Marketing That Sizzles Is Not Spam [INFOGRAPHIC]

This infographic from LeadPages, a landing page solution, provides some great insight into email marketing and SPAM statistics. Key to this infographic is how many legitimate emails wind up in the junk folder. Chances are that’s where many of yours...

Posted November 25, 2013    

The Rise of Mobile Commerce and the Benefit to Marketers [INFOGRAPHIC]

Now that consumers can make online purchases anytime, and in any place that has a mobile signal or wifi, the most successful companies are optimizing their mobile platforms to meet their customers’ needs. Only a few years ago, retailers were...

Posted November 21, 2013    

4 Steps to Social Media Marketing [INFOGRAPHIC]

One of Stephen Covey’s The 7 Habits of Highly Effective People is to Begin with the End in Mind. This infographic from BigThunk and Number 8 Communications does just that – recognizing that you need to establish your goals first when looking to your...

Posted November 15, 2013    

25 Awesome Social Media Tools [INFOGRAPHIC]

It’s important to note that social media platforms are quite different in their goals and features. This infographic from the 2013 Social Media Strategies Summit breaks down the categories nicely.When planning a company social strategy, the sheer...

Posted November 3, 2013    

The Six Insider's Secrets of Contagious Content [INFOGRAPHIC]

Our very own Jenn Lisak was showcased for her advice when developing content. What does it take, exactly, for content to become contagious? Marketing professor Jonah Berger wrote about it in his book, Contagious: Why Things Catch On.According to...

Posted October 26, 2013    

You Must Have Consumer Review and Testimonial Videos

EXPO has released results of their consumer product video program with CPG giant Reckitt Benckiser. These results show how placing customer video testimonials and video reviews on product pages across a major (major!) retailer’s ecommerce site is...

Posted October 25, 2013    

The Ultimate Email Marketing Cheatsheet [INFOGRAPHIC]

There are many strategies and habits to choose from when thinking about your approach to email and content marketing. Many top-performing email marketers exercise distinct tactics like strategy, timing, testing, and overall design optimization, but...

Posted October 22, 2013    

The 7 Myths of Email Marketing [INFOGRAPHIC]

Alchemy Worx currently manages and deploys 300+ consumer and business emails every month for 30+ national and international brands. If ever there were experts on what works and what doesn’t work with respect to email marketing, they know it! They’ve...

Posted October 20, 2013    

Video Marketing: Social Proof by the Numbers [INFOGRAPHIC]

Today I was meeting with a client and discussing the opportunity for them to overtake their competitors online utilizing video. They have a strong brand that’s trusted online and there’s no doubt that video production will drive more direct traffic...

Posted October 18, 2013    

Ideas for Turning Content into Conversions [INFOGRAPHIC]

If you’ve not heard of ion interactive, you really should check them out. Not only do they have some fantastic web-based software for creation and testing effective landing experiences, they also provide tons of supporting data and best practices...

Posted October 15, 2013    

Why Google Hiding Keywords Is Great for Marketers

It seems everyone is whining and in a tizzy about Google not providing organic keyword data in Analytics. While I believe it diminishes the value of analytics somewhat, I would argue that it’s a great move that will help content marketers. I’ve...

Posted October 11, 2013    

How Technology Impacts Where We Eat [INFOGRAPHIC]

We shared a post on FlockTag, a loyalty and reward system for coffee shops and restaurants that helps drive customer retention. Online ordering, online reservations, online reviews, social media, digital coupons, local search… technology is having a...

Posted October 11, 2013    

Locations for Your Calls to Action

We’re always testing Calls to Action on our own sites and our clients. This may be an elementary post, but there are several places to provide a path to engagement on the typical website. I’d encourage companies to program these locations into their...

Posted October 1, 2013    

Websites Still a Viable Source of Passive Income

 If you were to believe everything you read, starting up a website to earn passive income would be a lost cause these days. Those who have certified the death certificate blame the overwhelming competition and Google updates as reasons that...

Posted September 19, 2013    

 
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