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Social Selling: The New Practitioner's Guide
Complex sales involve a number of different people. You will find multiple decision makers, buyers, each having a completely different role and need than the next one. As a sales professional, it is up to you to work within the ranges of expertise...
A Practitioner's Guide to Social Selling
Complex sales involve a number of different people. You will find multiple decision makers, buyers, each having a completely different role and need than the next one. As a sales professional, it is up to you to work within the ranges of expertise...
8 Social Selling Dos and Don'ts For Your Sales Team
Social selling involves using social media to stay relevant with your buyer, to listen for buying trigger events and to target the right message, at the right time, to the right person. For a more robust definition of social selling check out the...
10 Social Media Commandments That Will Make or Break You in 2013
There are many social media users and businesses delving in to social media that don't exactly "get it". There seems this idea that big is better than lean. I'm not talking about men on magazine covers here, I'm talking about the idea that quantity...
How LinkedIn Can Help Your Sales Team in 2013
There are a number of things we could focus on when using LinkedIn for sales like using advanced search functions, but today I want to focus on using LinkedIn to deepen your network and establish important connections that will pay-off for your...
What Is Social Selling and How Does It Increase Sales?
Social selling is a new way to approach a sales process that allows you to stay relevant with your prospect when you would normally go dark during off periods of non-communication. Social selling allows you to stay connected with your...
How Twitter Can Help Your Sales Team
A 2012 study by the Aberdeen Group found that 79% of sales reps that incorporated social media into their sales process achieved their quota over the last year compared to 43% of the industry average. How could this be? It’s because...
How To: Use Twitter to Create and Curate Trending Content
There are so many blogs out there. What is going to make your content so valuable that people will not only take the time to read it, they will also vouch for it and share it to their followers? It has to add value or teach your audience...
