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The Social Selling Revolution Is Here! Are You On Board?

B2B sales is an industry that is ripe for disruption as teams and organizations are currently going through a period of flux and change as tools, tactics and even methodologies that have been employed for years are suddenly finding themselves...

Posted March 21, 2014    

Social Selling and the Power of 3

They say good things come in threes, and it's no different for social selling. The Power of 3 is an established formula that has been concocted deep in the sales laboratories. It will help you succeed in understanding, mastering and implementing...

Posted November 25, 2013    

Social Selling: Key Concepts Defined

Does your sales process have to drastically change to implement social selling? Not a chance. Social selling is making a few tweaks to your daily routine to align yourself with the new buyer’s behaviour. These tweaks will be like putting high-octane...

Posted November 16, 2013    

Sellarketers: The Rise of a New and Modern Social Salesperson

So what exactly is “sellarketing”? It’s the convergence of sales and marketing skills needed to be a successful modern social sales person. It is the skill of a salesperson to market themselves and their product through content marketing, and the...

Posted November 12, 2013    

Win at Social Selling By Mastering These Concepts

Does your sales process have to drastically change to implement social selling? Not a chance. Social selling is making a few tweaks to your daily routine to align yourself with the new buyer’s behaviour. These tweaks will be like putting high-octane...

Posted November 4, 2013    

Social Selling Implementation Tip #1: Get Your Team LinkedIn

This blog series explores key tactics and strategies for implementing social selling by empowering sales teams to start using social media and reap the benefits. Let's start with the most obvious and widely used social network for social sales,...

Posted September 27, 2013    

Social Selling: How to Find Buying Signals on Social Media

Social media has changed the way buyers buy and sales reps sell. Traditionally, consistent and real-time communication amongst seller and buyer did not exist. With unprecedented use of Twitter, LinkedIn, Facebook, Google+ and so many more social...

Posted September 19, 2013    

Social Selling: Why Twitter is a Powerful B2B Sales Tool

Twitter has came along way from a social network in which people told you what flavor of ice cream they were eating to a powerful platform for inside sales teams can count on for success.Twitter ListsLists allow you to filter out all the noise and...

Posted September 16, 2013    

Social Selling: The New Practitioner's Guide

Complex sales involve a number of different people. You will find multiple decision makers, buyers, each having a completely different role and need than the next one. As a sales professional, it is up to you to work within the ranges of expertise...

Posted February 19, 2013    

A Practitioner's Guide to Social Selling

Complex sales involve a number of different people. You will find multiple decision makers, buyers, each having a completely different role and need than the next one. As a sales professional, it is up to you to work within the ranges of expertise...

Posted January 11, 2013    

8 Social Selling Dos and Don'ts For Your Sales Team

Social selling involves using social media to stay relevant with your buyer, to listen for buying trigger events and to target the right message, at the right time, to the right person. For a more robust definition of social selling check out the...

Posted January 10, 2013    

10 Social Media Commandments That Will Make or Break You in 2013

There are many social media users and businesses delving in to social media that don't exactly "get it". There seems this idea that big is better than lean. I'm not talking about men on magazine covers here, I'm talking about the idea that quantity...

Posted December 31, 2012    

How LinkedIn Can Help Your Sales Team in 2013

There are a number of things we could focus on when using LinkedIn for sales like using advanced search functions, but today I want to focus on using LinkedIn to deepen your network and establish important connections that will pay-off for your...

Posted December 17, 2012    

What Is Social Selling and How Does It Increase Sales?

Social selling is a new way to approach a sales process that allows you to stay relevant with your prospect when you would normally go dark during off periods of non-communication. Social selling allows you to stay connected with your...

Posted December 15, 2012    

How Twitter Can Help Your Sales Team

A 2012 study by the Aberdeen Group found that 79% of sales reps that incorporated social media into their sales process achieved their quota over the last year compared to 43% of the industry average. How could this be? It’s because...

Posted December 10, 2012    

How To: Use Twitter to Create and Curate Trending Content

 There are so many blogs out there. What is going to make your content so valuable that people will not only take the time to read it, they will also vouch for it and share it to their followers? It has to add value or teach your audience...

Posted December 10, 2012    

 
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