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Are You Ready for The Shake-Up?
Prepare yourself. From September 15th to 17th, 2013, Social Media Today and Blogworld will be hosting The Social Shake Up, an amazing gathering of social and digital practitioners in Atlanta. This is the “real deal” – we’ll be joined by leading...
I Disliked Facebook's Sheryl Sandberg Because of Her Success
I have long expressed strong opinions about the importance of diversity in the workplace, was the co-founder of an organization devoted to making technology more accessible to women and believe the “likability double standard” almost all of us hold...
Why Marketers Will Rule the World
Today I’m delivering the keynote at Marketing Magazine’s 2012 Social Media Conference, and I’ll be speaking about something I’ve been thinking about a lot lately: that the explosion of customer data provided by social and digital have put...
Webinar: Innovation from the Crowd; How Customers Design Today’s Products
Join me next Tuesday at 12 EDT for the latest edition of the award-winning Social Media Today “Best Thinkers” webinar series! Our topic is Innovation from the Crowd: How Customers Design Today’s Products,Has social media irreversibly changed the...
Cultivating Workplace Culture
Workplace culture is a hard thing to get right. It’s a moving target that means something different to everyone. It grows and evolves over time and is the result of action and reaction. It is the lingering effect of every interaction....
The Joy of Discovery: A Good Starting Point in Planning Social Media Strategy
Ruth Bastedo is Director, Business Development at Social Media Group. Follow @rutbasI come across a lot of business owners and marketers who are wondering how to tackle social media. I spoke last week to a group of women business owners at the...
Yammer Gets an Update. Trending Emotions?
Michelle McCudden is a Client Engagement Director on the Client Strategy & Innovation team at Social Media Group. Follow @mmccudden1 First, Yammer was bought by Microsoft for $1.2 billion. It was just announced that Yammer will integrate...
Marketing Isn’t Dead – It’s Everywhere
ast week Bill Lee wrote a controversial article in which he claimed that “marketing was dead” (yet another clever use of a traffic-grabbing title.). It was later (correctly, IMHO) pointed out that what Lee probably should have said was that “...
Facebook Taking More Cues from Pinterest
Karly Gaffney is a Manager on the Content and Community team at Social Media Group. Follow @_topshelf// They say imitation is the highest form of flattery; I wonder if Pinterest agrees. As Pinterest continues to gain traction in the social scene, it...
Paid, Earned and Owned Are Dead
It’s absolutely perfect timing for this blog post (which I’ve been thinking about for the last month or so), hot on the heels of Altimeter Group’s report, released this week, titled, The Converged Media Imperative: How Brands Will Combine...
Do You Think About Your Social Brand?
Of course you do, you say!But as I am increasingly spending my days talking to companies about how they use social media, I am struck by how there can be some drift in social from the brand guidelines and principles that are adopted as religion by...
Going All City on Social Networks
Guest post by Brandon Oliver Smith, a manager on the Strategy & Innovation team at Social Media Group.Did you know that Prada has a store located in the middle of the desert? The nearest town is Valentine, Texas, population 217. Apparently one...
SAP’s Social Layer: Making Collaboration Real
You’ll recall a few weeks back I wrote a post about attending SAP’s SAPPHIRENOW user conference this past May [disclosure: SAP has been a Social Media Group client since 2007] discussing the need for organizers of events-based programs to...
The C-Suite and Social Media: Will They Ever Buy In? [WEBINAR]
Join Maggie Fox on Tuesday, June 19th at 12pm EST / 9am PST for The C-Suite and Social Media: Will They Ever Buy In?, an exclusive live webinar from Social Media Today.While some Fortune 500 companies have taken the plunge into social media, studies...
WWDC Apple Updates and What They Mean for Social Media
Yesterday, Apple dropped an atomic bomb of updates at WWDC, sending shockwaves throughout the tech world. The MacBook Pro line, OSX and iOS all received much anticipated (and at times surprising) upgrades. Those close to the blast radius are now...
SAP’s SAPPHIRENOW – Optimizing the “Digital Layer”
Social Media Group’s relationship with SAP dates back to 2007 when I was first invited by Mike Prosceno, as part of the relatively new “Blogger Program,” to attend the company’s annual user conference in Vienna. At the time, SMG was less than a year...
How HOT is Social Media Lately…
Wangari Kamande is a Research Analyst at Social Media Group.I am sitting on my couch this quiet Saturday evening reading June’s edition of O magazine – an uncommon activity as I rarely buy magazines. I am one of those boldly unashamed people who...
New Start-Up Aimed at Selling Goods Socially
Lindsay Stanford is a Director of Client Engagement, Content and Community at Social Media Group. Follow @lindsaystanfordHave you ever created a song or digital art that you thought might be worth something, but were so discouraged with complex e-...
Top reasons for connecting online? Information, discounts, and buying stuff.
I was perusing through my husband’s copy of the Harvard Business Review on the week-end. The old fashioned way… sitting in the sun in my backyard, reading a magazine in print (just to point out, there’s still a place for that…), and I was...
B2B Social Media Webinar with SAP CMO Jonathan Becher 05/01/12
Every month or so I have the privilege of hosting the Social Media Today “Best Thinkers” webinar series; on Tuesday next week we have an especially great lineup for you, and I’m hopeful you can join us!Our topic is B2B social media (“What are the...
