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Brands on Twitter: 76% of Accounts Are Infrequent Users
Very cool article on Adage about how big corporations view Twitter and what is it for. Surprisingly low is the customer-service channel at 9%. Even more telling is how companies apply currently traditional marketing practices to this new media...Only 16% of Professionals Measure the ROI of Social Media Campaigns
Despite widespread adoption of social media, measurement still lags. Only 16% of those polled said they currently measured ROI for their social media programs. More than four in 10 respondents did not even know whether the social tools they were...Charlene Li on Future Of Social Networks from SXSW
Charlene Li is awesome. Here is her latest from SXSW: "The Future Of Social Networks" Thesis: Social networks will be like air. Description: Your friends, your family, the people you care about, the people like you, will be available anywhere and...Announcing TweetTop.com - Who to Follow on Twitter
I got bored over the past two nights and created TweetTop.com. It took me 6 hours (which is why it looks like crap -- I'm not a designer). Tweet Top is the latest and greatest from Twitter people on popular topics. We update the latest thinking...Why Twitter will Fail
In its current form, I think Twitter will fail. I recently got into this conversation with David Tedman from Invoke. We were talking about his product, BrightKit, which allows you to manage multiple twitter accounts, delay posts and collect stats...Razorfish files patent for collecting Viral Distribution Metrics
I like to keep a keen eye on Razorfish to see what they are up to. I have always been impressed with their work and with the thought leadership the company exudes. Today Shiv Singh and Garrick Schmitt announced that Razorfish filed a patent to...
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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Jobs by SimplyHired
Crisis Management & Communications in a Digital Age Workshop
When: Fri, 2012-05-25
Public Relations in Vietnam Conference
When: Thu, 2012-05-31
Interactive Day San Diego
When: Wed, 2012-06-06
The Virtual Executive: How to Act Like a CEO Online and Offline - Webinar with Debra Benton
When: Thu, 2012-06-07
Crain's Tech Talk Live
When: Mon, 2012-06-11
SEO in the Sun
When: Sat, 2012-06-16
“I would compare Facebook Like-Gates to capturing email and other contact information by offering ebooks and whitepapers. Without these, you'd be providing great content but that doesn't mean that everybody would go out of their way to dish out their contact details. It's a way to incentivize content providers to continue to generate great articles, inforgraphics and videos. And unliking a page is ...”
“Nonverbal communication is as important as our verbal or written messages. And how we appear in photographs on the web-- and specifically on Linkedin--can be critically important to our personal brands and our messages. The research you cite about warm and cold impressions is critical to how we are perceived. Thanks for the insightful post, Victoria, and I'm looking forward to the future posts. ...”